“Hasselblad Natural Noise Reduction” is the first noise reduction model that can run locally on mobile, perfectly preserving Hasselblad's natural tones and image details, and noise reduction of 100 million pixel RAW images can be completed in about 15 seconds, further unlocking the potential of Hasselblad's images.
When viewed on an HDR-capable iPhone or iPad, photos shot with the Hasselblad cameras truly come to life in Phocus Mobile — revealing the stunning light and shadow details and rich color gradations enabled by HNCS HDR.
Expanding the possibilities of the Hasselblad workflow, Phocus Mobile takes the image editing process to a new, portable level. Enabling the traveling or studio photographer to have a quicker, more seamless workflow.
Phocus Mobile can render natural and true colors to the greatest extent, taking full advantage of the Hasselblad Natural Color Solution (HNCS).
The following functionality is supported:
- Brand-new HNCS HDR image display, editing, and export experience
- Full quality raw editing powered by HNCS engine
- Support multi-format download (RAW/JPG/HEIF)
- Supports generating TIFF for cross-platform quality lossless editing
- Download or delete images from camera
- Camera control of capture parameters
- Supports generating full or medium size JPEG
Compatible Camera Models [USB or Wi-Fi]:
-X2D II 100C*
-CFV 100C*
-X2D 100C*
-X1D II 50C
-CFV II 50C
*Only Chinese and English are supported within the app
This app is only compatible with iOS and iPadOS. To use it on Mac devices, please download Phocus for Mac from the official Hasselblad website.
For X1D/H system cameras, please download Phocus for X1D/H system from the App Store.
App keeps randomly crashing after editing for a while. Reopening the last edited photo after a crash and touching a slider crashes the app again. Requires multiple reloads to be able to edit again. Sometimes crashing when resizing the window size when the stage manager is enabled using the mouse / magic keyboard pointer (when moving the pointer over the side of the window). iOS version is stable.
Amazing, but could be better
Watson919
Very good lil editor, I really enjoy actually how limited it is but still fairly powerful, id say my only gripes are I wish the self timer can be set on the app so I can remote take a photo with a timer (mostly for self portrait practice and playing with light) for the most part very happy with it, has the odd crash here and their but it seems to save your progress before it crashes.
Good start
Mike McFarlane
This is a good start for an app and really does enable mobile medium format with just camera and iPad. I’m currently moving my workflow from Lightroom to Phocus on both the Mac and iPad as I prefer the RAW rendering engine.Few obvious things to improve:1. Import from SD card - mainly to preserve battery life on camera.2. Export to 16bit tiff - the desktop app has better export options, and we really need 16bit tiff export on the iPad. Both to edit a quality file after RAW processing, and also for creating archive copies that can be moved off iPad to NAS/Cloud etc.3. File names - need some options for custom file names, or to retain the raw file name upon import.The desktop app has a serious focus on photography workflow, and to move on the mobile version also is going to need this same effort.
It does everything it needs to
dave.smart
This app is great, especially with the latest updates. It connects to your camera fast, it allows for remote shooting and live tethered shooting, you can do some basic editing, you can download pictures fast. It’s just great.
- Fixed some known issues
Version 4.4.2
The developer, Hasselblad, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
Usage Data
Diagnostics
Privacy practices may vary based, for example, on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
Provider
Hasselblad A/S
Size
523.5 MB
Category
Photo & Video
Compatibility
Requires iOS 16.2 or later.
iPhone Requires iOS 16.2 or later.
iPad Requires iPadOS 16.2 or later.
Mac Requires macOS 13.3 or later and a Mac with Apple M1 chip or later.
