To be honest, I’m not a heavy user of this app, or apps in general, but I am a subscriber to Which and will refer to their reviews quite regularly for purchasing decisions and just general interest. I’ve found it stable to use and the search and indexing functions work well. I also like the family sharing option which I will be making used of from this point on. Above and beyond accessing the normal website, it doesn’t offer a huge range of functions but I have rated it 4, rather than stars simply because it does offer a few useful features such as being able to favourite items you may want to refer back to. I find the index feature works better than the website when browsing rather then searching, so drilling down to the right category is quick and easy. In terms of improvements or things that might improve to 5 stars. Notifications when new reviews are added in certain sections or the ability to run comparisons like you can on the main website would be things I would be interested in using. Perhaps also the ability to learn which items I am interested in (the search function already remembers previous searches) and tailor the menus accordingly. In general a very solid app but one which still sometimes struggles to differentiate itself from the browser offering.

Life is time. My time on the planet is finite. How finite, thankfully, I don’t know. I decided some time ago to outsource some choices to others. I decided I couldn’t and probably shouldn’t outsource the choice of life partner nor career nor place to live. Washing machines, broadband providers and toasters I’m happy for someone else to do the hard yards and I’ll accept their wisdomosity. All in pursuit of optimising my time. I find that what I gain in one hand: excellent blanched reviews and firm recommendations; I lose with the other: online magazines I can’t search and find the elusive second page. I have to wait to store the parchment edition with posters I mark and photograph to send to friends.Sort out the digital edition and it will be 6 out of 5 stars. Find a digital product owner who cares. Allow me to share an article with friends and family and take their email address in exchange… find a digital magazine platform that is a joy to use…. your content deserves it.

Wonderful for 24hrs - then unusable, don’t believe the information that you can subscribe in app... The £3.99 in app subscription that Which indicates both in the app and all over the website information about the app... yeah you can’t pay that. You’ll have to fork out nearly £11 for the full Which membership or the app becomes a paperweight. It sits there not doing anything for an extended time . To check this wasn’t a one off - I used a separate email to get into the account to get into the App. Surprise surprise. There is nothing in the settings for account management to get this app subscription that is indicated. Yet in the terms and conditions it is clearly indicated. They’re also listed in the app descriptions the AppStore as in app payments of either £3.99, or £4.99 for the ‘extended’ subscription... which you also can’t get in app. Personally this suggests Which doesn’t want you to get your subscription on the cheap, or loose 20% of they’re subscription to Apple. They’d much rather you pay them the full subscription and you get services you don’t want. Hence they get a one star review - as it’s not doing what they say it should. Kinda ironic that a service built on honest reviews is being ... dishonest...

As a Which? Consumer's Association member this App potentially offers incredibly useful guides and reviews of almost all major items any household purchases, IF ONLY YOU CAN GET PAST THE APPALLING SEARCH TOOL which is at best hit and miss but more commonly useless. Which? Consumer’s Association offers peace of mind and ensures most of our purchases have verified independent reviews and testing so that we can optimise that high quality, reliability, durability and good value for money compared to the mass of mediocre or appalling products out there. It saves thousands of pounds over the years. Shame the App and search tool contradicts these high ideals. Having made a complaint about the dreadful search functionality to Which? I ended up making a complaint about the complaints process because they reworded my complaint to trivialise it and make it far narrower in scope so that they could easily shut the complaint down. This is the kind of appalling attitude we get from the worst in class customer service across broadband, insurance, utilities etc it was SHOCKING to find which behaving like a bottom feeding lowest common denominator rogue trader!!!