Love their coffee. Giving 4 star because the app is not entirely in English. Please please invest in improving on it because if you do, you will be able to get more sales. I can see it in wanchai. Many order every morning. More than Starbucks 😂

This app’s launch in Hong Kong feels like a textbook example of how not to enter an international market. With no English language support, even basic navigation becomes a guessing game. There are no physical menus on the wall, leaving non-native users completely reliant on the app — which itself lacks multilingual functionality.To make matters worse, payment is exclusively app-based, with no alternative options. This rigid setup alienates walk-in customers and tourists alike. The staff, unfortunately, did little to bridge the gap — curt and unhelpful, they seemed more resigned than welcoming.In a city as globally connected as Hong Kong, this rollout misses the mark on accessibility, hospitality, and cultural awareness. A disappointing experience that reflects poor planning and a lack of respect for the local and international user base.

It’s just too hard for me, even learning Chinese to order a coffee. Shouldn’t be hard for your customers to order. This was fine on the mainland and I understood I needed to figure it out but not here in HK. Poor planning on entry to the HK market.

The app is a lot like the one used in China. So the menu’s very similar, and we got the familiar interface. It is too bad that they didn’t do a very good job in localization. English is still a widely used language in Hong Kong.