The app has always been easy and simple and perfect for shopping list, to do list, packing list etc. Recent upgrades have made it more complex, like adding notes, why can't it be types on the same line? Adding ub-folder features were also odd, people may as well create a work doc rather than using reminders. Sub-folders also made dragging folders so difficult to do. Please don't turn it to another social media app. Just keep it simple and basic, that's the original intension and please stick with it.