Today

LIMITED-TIME EVENT

Unlock a chilly outfit in PUBG Mobile

Play as a figure skater with an ice-themed weapon.

PUBG MOBILE

Top Battle Royale Mobile Game

The best apps and games of the year.

Brilliant Apps for the New Year

Tackle January your way

Habit trackers to transform your year

Manifest your money goals

Better budgeting and smarter savings await.

Happening Now

What to stream, play and enjoy

Master New Skills in 2026!

Get a great discount on Duolingo.

Duolingo - Language Lessons

Languages, Math, Music & Chess

See your year on TikTok

Enjoy 2025 recaps, memes and more.

TikTok - Videos, Music & LIVE

Watch, discover and stream!

App Store Editors’ Favourites

We try every app and game we recommend

GAME
OF THE
DAY

Find cosy joy in the deep.

Submarine Quest: Merge&Explore

Dive into the unknown

APP
OF THE
DAY

Get help cutting back on alcohol.

Reframe: Drink Less & Thrive

Cut Back or Quit Alcohol Habit

Unmissable Games

App Store Editors can’t get enough of these

Play and zone out

You won’t need to work hard to enjoy these idle games.

Play these fantastic football games

Hit the pitch, manage a team and more.

Play on Apple Arcade

Next subway stop? Apple Arcade!

Apple Arcade

Subway Surfers+

Jump, surf, keep running!

SpongeBob and Plankton team up!

Apple Arcade

SpongeBob: Patty Pursuit 2

Join Plankton in Bikini Bottom

Play Online With Friends

Compete or cooperate – your choice!

GAME ESSENTIALS

Play it again: 8 Ball Pool

The competitions keep getting better in this virtual pool hall.

8 Ball Pool™

Online Multiplayer Pool Games

Get started with ease in Roblox

Discover our favourite beginner-friendly experiences.

Roblox

Play, Create, and Connect

Festive Favourites

Apps and games for the holiday season

3 apps we love for downtime

Offline fun for kids

Keep them entertained no matter where you are.

Play these cosy escapes

Snuggle right into these wholesome games.

Get comfy with these apps

Enjoy your downtime.

Play Well With Others

Find your favourite Roblox world

Choose from 5 amazing experiences.

Roblox

Play, Create, and Connect

Try these must-have Minecraft mods

Skins, maps, mashups, mini-games and more!

Minecraft: Dream it, Build it!

Create & explore your world!

GAME ESSENTIALS

Pokémon TCG Pocket

We take a closer look at the App Store’s must-play games.

Pokémon TCG Pocket

Enjoy Pokémon cards on mobile!

CATCH UP WITH A CLASSIC

Rediscover the sneaky fun of Among Us

Among Us!

Action

Iconic Kids’ Characters

Play and learn together

Explore Lingokids

Find fun activities to help develop children’s everyday life skills.

Lingokids - Play and Learn

3000+ fun learning kids games

Keep the kids entertained

Play, learn and more with these top kids’ apps.

Explore CoComelon

CoComelon: Learn ABCs and 123s

Fun Learning Games for Kids

Explore Numberblocks: World

Help your child learn maths!

Numberblocks World

Help your child learn maths!