TrueHue AI
Find Your Perfect Makeup Shade
Only for iPhone
Free · In-App Purchases
iPhone
TrueHue – Find Makeup That Truly Matches You
Finding the right makeup shade shouldn’t feel like guesswork. What looks perfect online often looks different on your skin. TrueHue helps you find makeup that actually suits you — and lets you see it on yourself in a realistic way before buying.
TrueHue is an AI-powered beauty assistant designed to make makeup shopping simpler, smarter, and more confident.
Skin Analysis (Done Once)
Upload a photo or take a selfie. TrueHue creates your personal skin profile by analysing:
- Skin tone
- Undertone
- Lip pigmentation
This one-time analysis is used across the app to give accurate and consistent recommendations.
Model Twin
Get matched with your closest skin tone twin — a model with a similar skin tone and undertone.
This helps you understand how makeup shades behave on skin similar to yours, instead of relying on generic swatches.
See It on You (Realistic, Not Filter-Based)
See makeup shades applied directly on your own photo in a natural and realistic way.
TrueHue is not a flashy VR filter — it focuses on accurate colour application and subtle blending, giving you a clearer idea of how a shade may actually look on you.
Find Your Perfect Shade
Already know which product you want to buy?
Select the product and TrueHue tells you which shade from that exact product suits you best.
Find Your Perfect Product
Not sure which product to choose?
Discover products and shade options that work best for your skin profile, helping you decide both what to buy and which shade to pick.
Compare Shades Side by Side
Confused between multiple shades?
Compare shades side by side to see subtle differences and make a more confident choice.
Some advanced features can be unlocked using coins or a premium membership. The app can be used without making a purchase.
TrueHue is built to reduce trial and error and help you shop with confidence.
No filters, no guessing — just makeup that feels right for you.
Built for real skin tones
Powered by AI
Personalized, not generic
Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Payment experience has been significantly improved — you'll now see a smooth confirmation screen when you tap to unlock, and each step of the payment process is clearly shown so you always know what's happening. Payments that require UPI approval are now handled more reliably, with automatic detection when your payment goes through and a banner to check your status manually if needed.
The The Edit tab now has a magazine icon in the navigation bar.
The developer, DBML Tech Solutions Private Limited, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Linked to You
The following data may be collected and linked to your identity:
- Location
- Contact Info
- User Content
- Identifiers
- Usage Data
- Diagnostics
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
- Contact Info
- Identifiers
- Usage Data
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
- Provider
- DBML Tech Solutions Private Limited
- Size
- 40.4 MB
- Category
- Shopping
- Compatibility
Requires iOS 15.1 or later.
- iPhone
Requires iOS 15.1 or later. - iPod touch
Requires iOS 15.1 or later.
- iPhone
- Languages
- English
- Age Rating
4+
- 4+
- In-App Purchases
Yes
- TrueHue Lifetime Premium Pass ₹ 99
- TrueHue 1 Day Premium Pass ₹ 39
- 1 Month Premium Pass ₹ 99
- 200 TrueHue Shade Passes ₹ 99
- Your Personal Shade Guide ₹ 149
- 10,000 Shade Passes ₹ 99
- 400 Shade Passes ₹ 49
- 1000 Shade Passes ₹ 79
- 1 Week TrueHue Premium Pass ₹ 49
- 650 TrueHue Shade Passes ₹ 199
- Copyright
- © DBML Tech Solutions Private Limited