Badger Maps: #1 Route Planner 4+

Field Sales Routes (120 Stops‪)‬

Badger Maps, Inc.

Designed for iPad

    • 4.4 • 732 Ratings
    • Free
    • Offers In-App Purchases



Badger Maps is an all-in-one field sales app that helps outside sales professionals increase revenue and save time by automating busywork.

Founded in 2012, Badger solves a longstanding field sales problem: juggling a map, a calendar, a schedule, and client data — all while dealing with traffic and spending hours behind the wheel, struggling to arrive to appointments on time.

Badger is designed with all the needs of field salespeople in mind. It takes care of all of their challenges with multiple features: route optimization (with 100+ stops), lead generation, interactive client data visualization (import your spreadsheet or sync Badger with your CRM), meeting notes logging, field activity reports, and more!

With Badger, a field sales rep has 10 more meetings a week, saves 3 hours behind the wheel, and cuts time spent on frustrating admin work by half.

Additionally, field sales managers can get insights on their reps’ performance in the field, manage territories more easily, boost CRM adoption, plan their reps’ accounts and routes, and tackle any problems in the team before they even arise.

Here’s the monthly ROI you can get with Badger:

• 22% more sales
• 20% fewer miles
• 32 hours less planning and scheduling
• And 40 extra meetings

One of our customers, NCR Aloha, a POS software provider, grew sales by 20% monthly and reduced drive and planning time by 25% daily and 50% weekly, respectively.

Cutter & Buck, a sportswear company, obtained 8 extra meetings weekly per rep and grew annual revenue by 22%.

Here’s what our customers are saying:

“Our efficiency has easily increased over 100% since we’ve implemented Badger Maps. Each rep is seeing at least 2 more accounts and finding 2 more prospecting opportunities per day.”

— Ken Buck, Regional Sales Manager, Danaher

“With Badger, I averaged 25% more in sales in the last year. I also cut my driving by a huge amount, no more zig-zagging all over town.”

— Lara Thomas, Sales Rep, DermaTran

“Badger contributed heavily to our bottom line. Reps consistently met our goal of 10 meetings a day, 50 per week. That wouldn’t have been possible without Badger.”

— Rich Becker, Grad Solutions, Arizona Director of Business Development

Below is an overview of the features we offer (feel free to visit our website for more details).

Our features will contribute to your bottom line by cutting drive and planning time — giving you more time to sell.

But Badger goes beyond just saving you time in driving and planning.

It also equips you with on-the-go lead generation, mobile territory management, customer visualization on a map, and more!

• Route Planning & Optimization

Quickly select the accounts you’d like to meet and create the fastest route with one swipe. Add up to 120 stops to your route and optimize it in seconds. Save your routes for future use and plan a week’s worth of routes in seconds.

• Find New Leads on the Go

Fill schedule gaps after a canceled appointment with new leads that you can find based on keywords like industry, product type, and business name. Add them to your optimized route and get there in minutes.

• Visualize and Segment Customer Data on a Map

Visualize and segment your prospects and customers using attributes such as priority, sales YTD, and days since the last meeting. Your territory colorized and filtered by customizable characteristics will enable you to see your best opportunities at your fingertips.

• Customer Relationship Management

Manage customer relationships easily by setting up follow-up reminders and logging meeting notes — including photos — to get an A+ on customer satisfaction. You can also send data to your CRM directly from Badger and receive weekly sales reports to quickly understand what’s working and what’s not.

See why field salespeople love Badger. Increase visits and boost sales productivity. Try out Badger for free now!

Terms of Use:

What’s New

Version 3.2.0

· Bug fixes and improvements

Ratings and Reviews

4.4 out of 5
732 Ratings

732 Ratings

Bill GP 1970 ,

Very happy user!

I have been using Badger since October 2018. First, I love the fact that you can speak “live” with an agent to help you when needed. The support is exceptional. Second, the help from agents makes it possible to make data very user friendly and pertinent. Third, the software has made my daily travel much more efficient then when I mapped all my own routes. Fourth, I love that I can keep notes on every client and potential client so I always know where I’m at with accounts. The only down fall that MUST be addressed is the ability to add actions into accounts that automatically pop up when due. Badger is putting together a work around for this but, an actual reminder by account would make this software and this company second to NONE!!!

Nicole Kompotiatis ,


Badger makes my outside sales career a breeze! I am so in love with the ease of use. I use the “lasso” too to pick a handful of accounts in an area and let Badger optimize the best route possible. Every stop I navigate to on the route, I “check-in” and write what I did or talked about. The check-ins are saved and I also send export them to a PDF to send to my boss weekly. I use notes to enter names of people and account info. I also customized my filterable search material by accounts that order the most and color coded the map. Our nationwide company currently doesn’t have a CRM and next week I show my boss the ropes on Badger in hopes he takes it to the President because EVERY salesperson needs this. I use this app at least 10-15 times a day at every stop and to see where I am going next. I save my routes by days of the week and by area. On my way home today, I was done my route early so I opened Badger to see which accounts I could hit on my way home and stopped to prospect one more account. It’s the most productive tool ever! I don’t know how salespeople live without it to be honest. It’s a MUST TRY and so self-explanatory to use. Also, someone from Badger has chatted with me online to help me with a question one night and you just can’t get customer service like that. I highly recommend this and hope our company purchases this for all our 600 reps nationwide. Keep up the good work Badger!!

GorillaQ ,

Necessary for organization in outside sales.

Badger is vital to organization. At this point I don’t see how could do my day to day field sales without it. I really love how I can upload all my leads at once then map out my day based on the area I’ll be working. I always colorize my accounts to see how long it’s been since I was last at a place. One of the best features is the check-in. It really helps to look back and see what transpired at my last visit and also the time of day I stopped by. This way if I didn’t catch a client in the morning I know to go back in the afternoon. I’ve been using Badger for over a year now and the customer service is A+. The folks at Badger are always helpful and reachable by phone or email. They also return calls. If you do outside sales, travel to see clients and haven’t used Badger, definitely give it a try. It will make your days so much easier and I have no doubt that you’ll love it.

App Privacy

The developer, Badger Maps, Inc., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases
  • Location
  • Contact Info
  • Contacts
  • User Content
  • Search History
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More

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