Thrive Market’s mission is to make healthy living easy and affordable for everyone. Join our community of 500,000+ thriving members to enjoy these great perks:

We offer FREE full-size, premium products every week through our Member Gift Program. As an app user, you’ll be the first to know about upcoming gifts you can earn with your next purchase.

Stay in the loop about what’s new on Thrive Market—check the content feed on your Account page for just-launched products, trending items, and more.

Our 5,000+ products have been carefully curated to ensure they’ve been responsibly sourced and don’t contain any questionable ingredients.

We cut out the middlemen to save our members 25-50% off retail and offer fast, free shipping on orders $49+.

Use our easy filters to find and sort products that fit your diet and lifestyle, including Paleo, gluten-free, vegan, and more. No matter what healthy looks like for you, we’ve got you covered.

What’s New

Version 2.79

We've improved stability and performance to make your on-the-go shopping experience even faster.

Ratings and Reviews

4.9 out of 5
43.5K Ratings

43.5K Ratings

Ms. Ramirez BA ,

App and store failed expectations

I heard that Thrive is Costco meets Whole Foods- doesn’t seem like it. I’ve been vegan for 10 years and shopped at Whole Foods, Sprouts, and Costco over other big chain supermarkets (Safeway). I know a thing or two. Let’s talk about the market. The prices at Thrive are the same as Sprouts.
Moving on to the membership. I got a free membership being a veteran ($60 value). If I had to pay, I don’t see that I would actually save much by shopping at Thrive, unless I shop here 4-5 times a month with at least one product purchase per visit. Then it may be worth it since they have this Thrive cash back program. Products ship within 24-48 hours. If it’s the same price as buying at the store, I feel free shipping is expected. Also, if the local stores are offering the products at the same price and you can pick it up immediately, why bother ordering online?
Now the app. There’s a filter for some things, but overall the presentation of the products is not organized. The presentation feels overwhelming and puts you in a maze. I used the search button to get what I needed and bounced.
Overall, I would say Costco or Sprouts have the same or better deals. I wouldn’t recommend Thrive Market or the Thrive app.

cmkendall ,


I was very excited when I read in the description that it is possible to filter products viewed by things like, gluten free, vegetarian/vegan, and dietary needs. I downloaded the app to find that you can only filter by one or the other of a handful of static categories. It is not possible to combine categories. In my household there are gluten and wheat allergies, nut allergies, dairy and soy allergies and more. Mostly I have to buy meat and whole fruits and vegetables. However, the industry is expanding to include options for people with such allergies and it would be great to be able to find them more easily instead of spending hours reading labels in the grocery store. I thought this was the answer to my prayers, but it isn’t the way it is currently set up. If the filters could be set-up hierarchically (i.e. I could customize it with nuts being primary, then gluten, then dairy, etc) and multiple items excluded, that would be the answer to my prayers. I’m sure it’s great for people who just eat GF or whatever, but doesn’t solve the bigger dilemma. Will keep an eye out for updates that might go this direction, though!

Sarbear1116purple ,

Enjoyed it... but

I highly enjoyed thrive because of its easy to use app and deals! I was very pleased with the products and prices, but their customer service? Not so much. When I decided today to end my membership because of my own finical reasons, instead of being able to simply tap a button to end it, they make you enter a chat with customer service to talk about why you want to end it. At first I was okay with it and told the lady what I enjoyed about the thrive, but I would really like to end my membership for my own personal reasons. She then proceeded to try and convince me to keep my account. She offered me more deals and keep going on about how great the app was and telling me lots of stats to try and sway me. I was getting annoyed at this point because I just wanted my membership to end! We went back and forth and back and forth with me asking to please just have it ended and her telling me why I shouldn’t. When she finally ended my membership she was very rude towards me. Definitely rubbed me the wrong way! I love thrive but wish they would just allow their customers to end their memberships without being badgered or made to feel bad!


Thrive Market Inc.
133.7 MB

Requires iOS 10.3 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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