I have been playing this for over a year on and off. I finally decided to come and leave a review because this game totally deserves it. It’s very high quality and has NO ADS. You can totally play through the game comfortably without making any purchases - they make it so the in app purchases will add to your experience and not make it pay to win (even though there’s no competition in the game). With that being said, I have been loving this game for so long, I decided to make a couple purchases because I genuinely enjoy this game and have spent countless hours compared to the dollars spent. I was happy to finally support the developers. But like I said, you can play this entire game enjoyably without paying a cent or have to watch ads like every other game. Other things - the animation is great, a lot of fun designing your own shops and customizing your heroes which you send on quests to gather materials, and, if your lucky, being a member of an active guild is a lot of fun and everyone I’ve encountered has been exceptionally nice. It’s a great game you can spend hours actively playing or check in and play casually. Plus, there’s constant special events (one you have to craft certain items, one you equip your team to fight a series of dragons for better rewards, etc) that further deepen the game. But once again, thanks to the devs for making one of the best ad free games on the App Store!

This game is fantastic in so many different ways. I have followed it on and off for three years, and in that time, the quality of life, attention to detail, and overall feel of the game has gone from great to incredible. Additions of the tech trees, the ability to buy blueprints with antique tokens from the collection book, and the continuous drive to provide us with more tiers of items and content all around is just awesome. For a little game, it is surprisingly complex, and looks and feels great. Customizable in every way, every choice you make is what makes your shop YOURS. This game could be just another run-of-the-mill shop tycoon, but it’s not. Every item has a 3D asset, the champions have stories, the workers have tech trees, the layout of your shop is customizable, the organization of the items on your racks is customizable, gems are not a P2W resource and are given out abundantly in events, the champions have their own THEME SONGS when they come into your shop and you talk to them…the list goes on. Guilds motivate similar-level players to band together to make their shops greater, providing awesome micro-communities. Premium workers are nice but not necessary. Events are fun and challenging for low-level characters, though I do think some balance changes are in order with the introduction of t14 and t15 items. Overall, this is the best shop game on the market by MILES.

This is one of the most well executed games ever on the phone. You may see people complain that things are too expensive to buy. But who is having fun spending actual money on a free game? For those who like to save their money, this game provides a good number of workarounds. For instance, Gems, are the premium currency to rush upgrades or whatever you want. In most games, you may get like 5 in a month if you’re lucky, otherwise you have to buy. Here, you can complete goals for tickets. You use tickets in a slot machine for tokens. Those tokens can be used to buy premium items like enchantments, gems, or hero upgrades. The slot machine is also not rigged like most games. It usually takes me 15 pulls to get jackpot. (I recommend waiting until you get 20 tickets and just putting it on auto spin). Many shop upgrades like building expansions, more tables, crafting slots, character slots, quest slots, are all locked behind level requirements and a certain amount of gold. When you see it, you want it. You want it and therefore you save your money and continue to play until your reached the required level until you finally achieve your goal. You actually work hard for the things you get but not in the grindy battle pass way. You are proud of what you build for yourself and can interact with guild members depending on those you are with.

I like the game and it’s obvious that the devs have put a lot of work in especially regarding the multitudinous pay offers and special events. You can play this game easily without paying although some things in the game are pay only.There needs to be a way to see what can be crafted as opposed to the entire list. It’s a pretty huge oversight that has you scrolling through reams of design patterns as you progress. You can bookmark blueprints but it takes a fair amount of effort to manage it. I have 90 mastered blueprints. I would love to be able to filter them in and out on demand as well. Also it would be nice if you could click on a resource and see items that use it. Also when you are waiting for things to craft, you can look at the blueprints but it takes a couple of clicks. When you refuse an item it always asks you again right away for the exact same item. Also it would be nice if you could turn off or simplify notifications of above average quality items and this becomes tedious rather quickly. An abbreviated notification that doesn’t require an extra click would be nice. The basement which lets you hide the copious inventory containers you will have to purchase is a good idea but is too expensive. Also the graphics are not good enough on the supposedly more upgraded looks. They all look cheesy and resulting in me keeping the exact same default look from level 1 to 40. I finally quit because I realized the options were never going to improve and there is truly no way to craft the fantasy shop of your dreams.