e.l.f. Cosmetics and Skincare

Name: e.l.f. Cosmetics and Skincare
Rating: 4.9 (38988 reviews)
Author: e.l.f. Cosmetics, Inc.

Shop makeup & get rewards

Free

39K Ratings
Ages

4+
Years
Category

Shopping
Developer

e.l.f. Cosmetics, Inc.
Language

EN
English
Size

200.7
MB

Download the e.l.f app now to unlock $4 Off - plus earn points, play games and get early access to new drops. Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e.l.f.ing amazing app experience. Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus you can discover your new favorite makeup and skincare items with features like Concealer and Foundation Shade Match, and Shoppable Stories. JOIN OUR BEAUTY SQUAD REWARDS PROGRAM. Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad: • Earn points ANYWHERE you shop when you upload your receipt on the app. • Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more. • Shop the latest drops and sales before anyone else with early access. • Enjoy a free gift and double points during your birthday month. • Level up your tier for more exclusive perks like free shipping for Icon members. BE EXTRA WITHOUT PAYING EXTRA. Get instant access to gifts with purchase and special offers on makeup and skin care. TRY OUR UPGRADED SHADE FINDER. Meet your e.l.f.ing match with the NEW virtual try on tool—only in the app. E.L.F. SHOPPABLE STORIES. Stay up to date with the latest drops and discover new holy grails. FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON. Virtually try on all your fave products and find your perfect shade matches. PLAY GAMES TO EARN POINTS. We are now offering games as a new way to earn Beauty Squad points! Play our beauty squad-exclusive games in the app and earn points the fun way! SWIPE TO LIKE. Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist. JOIN BEAUTY SQUAD COMMUNITY. Connect with fellow Beauty Squad members. Share your looks, explore new trends, and discover tips and tricks from others. GET INSTANT HELP WHILE SHOPPING IN STORE. Use the barcode scanner at your favorite retailers to view tutorials and learn all about ingredients. ALWAYS STAY IN THE KNOW. Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales. KEEP TABS ON YOUR E.L.F. ORDER. Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products. SHARE THE E.L.F. LOVE. Find makeup and skincare products & look straight from the product page. elf. UP! Stay up to date on what’s happening on Roblox’s dynamic tycoon adventure - where you can unleash your creativity as a change maker and become a force for good in the world! e.l.f. makes the best of beauty accessible to every eye, lip and face. Download the app and we’ll meet you there.

Events

SPECIAL EVENT
eyes. lips. festival-ready.

Shop Stagecoach picks, get in on IRL giveaways & enter for a chance to win big.
SPECIAL EVENT
new game for beauty squad!

Collect virtual faves & earn points towards rewards.

Ratings & Reviews

4.9

out of 5

39K Ratings

AMAZING 😁💖💗❤️✨💅🏻🌹🔅
07/13/2025

"Gibbon Supporters"
Omg elf is out of the world extraordinary. I have so many elf products and they’re just so amazing. Their skin care is really good at hydrating and brightening your skinning making it glow. I have really clear skin yet elf skin care product have made a look even clearer. Their make up is just so amazing the blush that I have from it makes me look like I have a filter on I love they’re like moisturizing bronzing drops and even just the sunscreen. They also make it really affordable and if you buy on the app, there are a lot of extra surprises. You can get a lot of coupons and deals on certain items if you remember every order is free shipping. they even have where if you pay over $25 you get two gifts and if you pay over 50 you get a really big gift and if you remember the more points you get which you can just get easily by like just checking out their Instagram and slowly that adds up and you can buy some really cool stuff like just make up that you would spend like $75 on for free. The quality is so amazing. It’s comparable to products like M.A.C and even better. They also have a community where you can ask people about questions about make up and you can also just share your life of elf just showing people your halls and it’s a very safe community. Elf always checks all the messages before they send out so anything that you like try to comment on El has a check through it first before letting me comment. It’s truly amazing and I definitely recommend that you give it a try ❤️✨
AMAZING 😁💖💗❤️✨💅🏻🌹🔅
07/13/2025

"Gibbon Supporters"

Omg elf is out of the world extraordinary. I have so many elf products and they’re just so amazing. Their skin care is really good at hydrating and brightening your skinning making it glow. I have really clear skin yet elf skin care product have made a look even clearer. Their make up is just so amazing the blush that I have from it makes me look like I have a filter on I love they’re like moisturizing bronzing drops and even just the sunscreen. They also make it really affordable and if you buy on the app, there are a lot of extra surprises. You can get a lot of coupons and deals on certain items if you remember every order is free shipping. they even have where if you pay over $25 you get two gifts and if you pay over 50 you get a really big gift and if you remember the more points you get which you can just get easily by like just checking out their Instagram and slowly that adds up and you can buy some really cool stuff like just make up that you would spend like $75 on for free. The quality is so amazing. It’s comparable to products like M.A.C and even better. They also have a community where you can ask people about questions about make up and you can also just share your life of elf just showing people your halls and it’s a very safe community. Elf always checks all the messages before they send out so anything that you like try to comment on El has a check through it first before letting me comment. It’s truly amazing and I definitely recommend that you give it a try ❤️✨
A long, somewhat tortured relationship
09/13/2025

hijfortamenacop
I’ve been a fan, customer & advocate for E.L.F. for years. Back when there wasn’t a skin care line & pretty much all of their products were under $3. Ok, this may be a wee bit of a stretch, but one could spend $15 on elf products & have a rather impressive haul for less than a $20. Then something changed. There are products I still love, but these smaller container/higher price shenanigans are not flying any longer. I miss the old days when e.l.f. made good, affordable cosmetics that everyone could afford & still look amazing. Now? The quality has diminished over the years & prices have risen. E.L.F. Is no longer that great brand that performed as well as the higher-end cosmetics. Now it is more like: well. E.L.F. has this (insert random product here) which I love, which used to be $2 and is now $15. Such a disappointment. I know you guys have to crank out a profit, but you were cranking out profits when a small square of eyeshadow was $1. I understand inflation, costs, etc…. But the price goes up & quality goes down? No. Do better! You used to be awesome…you cared about the “little guy”, your diehard customers. Now the little guy can’t afford e.l.f. Do better. Please.
A long, somewhat tortured relationship
09/13/2025

hijfortamenacop

I’ve been a fan, customer & advocate for E.L.F. for years. Back when there wasn’t a skin care line & pretty much all of their products were under $3. Ok, this may be a wee bit of a stretch, but one could spend $15 on elf products & have a rather impressive haul for less than a $20. Then something changed. There are products I still love, but these smaller container/higher price shenanigans are not flying any longer. I miss the old days when e.l.f. made good, affordable cosmetics that everyone could afford & still look amazing. Now? The quality has diminished over the years & prices have risen. E.L.F. Is no longer that great brand that performed as well as the higher-end cosmetics. Now it is more like: well. E.L.F. has this (insert random product here) which I love, which used to be $2 and is now $15. Such a disappointment. I know you guys have to crank out a profit, but you were cranking out profits when a small square of eyeshadow was $1. I understand inflation, costs, etc…. But the price goes up & quality goes down? No. Do better! You used to be awesome…you cared about the “little guy”, your diehard customers. Now the little guy can’t afford e.l.f. Do better. Please.
ELF Cosmetics
07/05/2025

olivia h elias
I seriously love this app! The e.l.f. Cosmetics app stands out as the best because it merges innovative tech, smart shopping tools, and a loyal community in one seamless experience. Its virtual try‑on feature lets you test lipsticks, eyeshadows, and blushes using your camera before buying, while the AI‑powered shade‑finder ensures the perfect foundation match in just minutes . The app is also a hub for exclusive perks: earn points through its popular “Beauty Squad” loyalty programme—by shopping, playing in‑app games, uploading receipts, and more—to unlock early access, free shipping, and even personalized beauty consultations . Add to that a sleek, intuitive design, user reviews and swatches, curated product feeds, and shoppable stories—and you’ve got a user‑friendly, fun, and highly rewarding beauty destination . Whether you’re a beauty novice or a seasoned makeup lover, the e.l.f. app offers an affordable, community‑driven path to discovering—and loving—the perfect products. I’m probably the biggest elf fan you will ever meet! I have most of their products and Elf if your reading this pleaseeee send me some PR!!!
ELF Cosmetics
07/05/2025

olivia h elias

I seriously love this app! The e.l.f. Cosmetics app stands out as the best because it merges innovative tech, smart shopping tools, and a loyal community in one seamless experience. Its virtual try‑on feature lets you test lipsticks, eyeshadows, and blushes using your camera before buying, while the AI‑powered shade‑finder ensures the perfect foundation match in just minutes . The app is also a hub for exclusive perks: earn points through its popular “Beauty Squad” loyalty programme—by shopping, playing in‑app games, uploading receipts, and more—to unlock early access, free shipping, and even personalized beauty consultations . Add to that a sleek, intuitive design, user reviews and swatches, curated product feeds, and shoppable stories—and you’ve got a user‑friendly, fun, and highly rewarding beauty destination . Whether you’re a beauty novice or a seasoned makeup lover, the e.l.f. app offers an affordable, community‑driven path to discovering—and loving—the perfect products. I’m probably the biggest elf fan you will ever meet! I have most of their products and Elf if your reading this pleaseeee send me some PR!!!
Love e.l.f. but the app…
04/18/2024

Matsuyama Kitty
I know that this app has big potential for improvements. I’ll start with the good - engaging user interface. Really easy to navigate which is great in an app like this one. The virtual try on feature is nice and has great options for when you’re not in a good place for live filming (minus the bugs and the fact that half the time it just says “something went wrong”)Now, I will say that there’s one major thing that’s a huge disappointment. I’ve been loyal to e.l.f. since the start of my makeup journey. I own over 10 e.l.f. products just as of right now, and of course I’ve owned more in the past. I only just downloaded this app and don’t have my receipts saved from my previous splurges at Target and Ulta. It’s kind of a shame that there’s no feature to scan the actual product. That’s what I expected going into it and it was pretty disappointing to see that I’ve spent a lot of money on e.l.f. and they boast how many rewards you’ll get, but apparently only starting once you download the app and start making a point to save all your receipts. My biggest hope? They add a feature where you can scan the barcode on the actual product. Of course, each products points can only be redeemed once, but that way loyal customers can use their proof of owning the actual products to still redeem rewards! A few other things such as slow/buggy reaction time on the app, I tried to take the shade match quiz and I did it all correct only to see an error screen where my ideal shade match was apparently supposed to be. e.l.f does a great job of listening to its supporters on other socials and making amazing, wallet-friendly products, so i can only hope they reach out and listen to the fans downloading their app. I’d love to hear from you, e.l.f.!
Love e.l.f. but the app…
04/18/2024

Matsuyama Kitty

I know that this app has big potential for improvements. I’ll start with the good - engaging user interface. Really easy to navigate which is great in an app like this one. The virtual try on feature is nice and has great options for when you’re not in a good place for live filming (minus the bugs and the fact that half the time it just says “something went wrong”)Now, I will say that there’s one major thing that’s a huge disappointment. I’ve been loyal to e.l.f. since the start of my makeup journey. I own over 10 e.l.f. products just as of right now, and of course I’ve owned more in the past. I only just downloaded this app and don’t have my receipts saved from my previous splurges at Target and Ulta. It’s kind of a shame that there’s no feature to scan the actual product. That’s what I expected going into it and it was pretty disappointing to see that I’ve spent a lot of money on e.l.f. and they boast how many rewards you’ll get, but apparently only starting once you download the app and start making a point to save all your receipts. My biggest hope? They add a feature where you can scan the barcode on the actual product. Of course, each products points can only be redeemed once, but that way loyal customers can use their proof of owning the actual products to still redeem rewards! A few other things such as slow/buggy reaction time on the app, I tried to take the shade match quiz and I did it all correct only to see an error screen where my ideal shade match was apparently supposed to be. e.l.f does a great job of listening to its supporters on other socials and making amazing, wallet-friendly products, so i can only hope they reach out and listen to the fans downloading their app. I’d love to hear from you, e.l.f.!

Bug fixes and improvement.

Version R29 Mar 26

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:
- Identifiers
Data Linked to You

The following data may be collected and linked to your identity:
- Purchases
- Identifiers
- Usage Data
Data Not Linked to You

The following data may be collected but it is not linked to your identity:
- Search History
- Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More

Accessibility

Information

Seller: e.l.f. Cosmetics, Inc.
Size: 200.7 MB
Category: Shopping
Compatibility: Requires iOS 17.0 or later.

iPhone
Requires iOS 17.0 or later.

iPad
Requires iPadOS 17.0 or later.

Apple Vision
Requires visionOS 1.0 or later.
Location: This app may use your location even when it isn’t open, which can decrease device battery life.
Languages: English
Age Rating: 4+

4+

Learn More

Privacy Policy

Supports

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e.l.f. Cosmetics and Skincare

Events

eyes. lips. festival-ready.

new game for beauty squad!

Ratings & Reviews

AMAZING 😁💖💗❤️✨💅🏻🌹🔅

A long, somewhat tortured relationship

ELF Cosmetics

Love e.l.f. but the app…

What’s New

App Privacy

Data Used to Track You

Data Linked to You

Data Not Linked to You

Accessibility

Information

Supports

Wallet

You Might Also Like

IPSY: Personalized Beauty

CHARLOTTE TILBURY: EASY BEAUTY

Charlotte Russe

SALLY BEAUTY

Evry Jewels

Garage: Online Fashion

PINK—Clothing, Beauty & More

Sephora UAE: Beauty & Makeup

Five Below

Aeropostale: Teen Clothing