Revealing the inspirations behind Creative Director Alessandro Michele’s collections, the Gucci App presents ready-to-wear and accessories through engaging narrative and innovative features. With the app, users can download wallpapers, take pictures with stickers and motifs of the House, use Augmented Reality to decorate spaces and virtually try-on eyewear, sneakers, masks and lipsticks. Watch Gucci fashion shows, play Gucci Arcade games, personalize products in the Gucci DIY section and, through an immersive 3D experience, discover the GG Marmont bags. Enter special sections, Gucci Places to explore curious corners of the world connected to the House, and Gucci Garden, designed with creative spirit of the House’s exhibit space in Florence.

What’s New

Version 5.37

Download the app to virtually try on new Ace sneakers, lipsticks and eyewear. Play the Gucci Grip game and discover the Cruise 2020 campaign.

Ratings and Reviews

4.1 out of 5
266 Ratings

266 Ratings

Zack Sheats ,

Fun App

I’m a regular Gucci shopper/collector, so why not get the app for fun? I love the wallpapers, photobooth, and all the meaning behind it. It’s not just some boring shopping app like say Louis Vuitton or Sephora. There’s some fun and entertainment behind it. It also helps me shop for the newest items at Gucci so I know exactly what I want when I arrive at the store. Only thing I hate about it is the “downloading assets” part everytime I go into the app. It takes like 5 minutes before I can use the application! But other than that it’s pretty fun. Give it a try, you only live once! Hahah

SakaJapaCali ,

🔥Gucci Gets It 🔥

This app is absolutely stunning and really a declaration by Gucci that they get it. From the amazing evolution we’ve seen with recent collections to how well done this app is. The app is WOKE. From AR, to Gucci Animoji, Gucci wallpapers (for iPhone, iPad, and Apple Watch), to having an functional iPad and iPhone app. They must have hired a millennial team because this is the only fashion brand that’s evolving and adapting for the FUTURE.

This app gives me life. GUCCI has transformed for the internet culture. I went from thinking Gucci is bland to wanting to own everything Gucci. I mean, my license plates are “GUXXI” 🔥🔥🔥

KellyLynAlex ,


💕This app! Current, beautiful layout. My favorite feature is the link to the Gucci podcasts!
The podcast I listened to recently about the latest collaboration for Elton’s Farewell Yellow Brick Road tour. 🤩 !!💕
Creative soul mates: Sir Elton John and Allessandro Michele interview.. Omg 😍!! It’s like hanging out with these two geniuses listening to them discuss art, music, fashion. Other available podcasts also offer an in-depth look at different Gucci seasons and collections. Inspirations collaborations with other artists as well.
It’s a privilege to experience Gucci in such a personal way. At a time where Gucci is getting into the diy personalized fashion. Which you can experiment with too btw with this app!
Download and enjoy!
It’s “LOVED” 💕


203.5 MB

Requires iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch.


English, French, German, Italian, Japanese, Korean, Simplified Chinese, Spanish

Age Rating
Rated 12+ for the following:
Frequent/Intense Profanity or Crude Humor
This app may use your location even when it isn't open, which can decrease battery life.
© 2011 Guccio Gucci S.p.A.


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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