Brick is the world's first digital wellness tool designed to turn smartphones back into tools, helping people take back control of their time, attention, and technology. A small tool paired with a powerful app that temporarily removes distracting apps and their notifications from your iPhone, leaving only what you choose.
In a world designed for constant distraction, Brick introduces a simple but powerful idea: friction. By requiring a physical tap to enable or disable distracting apps, Brick creates a deliberate pause between impulse and action - turning smartphones back into tools for what matters.
HOW IT WORKS
Choose which apps or websites to block: social media, games, news, streaming, or anything distracting
Tap your iPhone to Brick to activate your chosen mode
A focus timer starts automatically, tracking your distraction-free time
Place Brick somewhere out of reach and go live your life
When you're ready, tap again to regain access
Not nearby? Activate Brick remotely in the app. You'll still need the physical Brick to unblock, keeping the commitment real.
FEATURES
Block any iPhone app (except the dialer, per Apple policy) and select Safari websites
Create custom modes for different parts of your day: Work, Family, Sleep, Gym, Study, Focus, and more
A built-in focus timer tracks how long you stay undistracted
Strict Mode closes loopholes, preventing workarounds while you're in a session
5 Emergency Unbricks included for unexpected situations
Usage history tracks your progress so you can see how your habits improve over time.
No subscriptions and no monthly fees. Buy once, use forever
DESIGNED FOR EVERY PART OF YOUR LIFE
Parents use Brick to create device-free family time and build healthier habits around technology. Students rely on it during study sessions and exam prep when focus matters most. Professionals use it for deep work without the constant pull of notifications. Athletes keep it in the locker room to stay locked in before competition.
Brick is also a thoughtful gift for anyone trying to build a healthier relationship with their screen habits, reduce anxiety from constant notifications, or simply spend less time scrolling and more time living.
WHAT PEOPLE ARE SAYING
Featured in The New York Times, Wall Street Journal, CNN, The Economist, Fortune, Vogue, TechCrunch, CNET, Fast Company, The Washington Post, Business Insider, and The New Yorker.
With over 35,000 five-star reviews, people describe Brick as the thing that finally helped them break free from screen addiction.
Join a growing community choosing to take back their time and reclaim hours lost to technology.
HSA & FSA ELIGIBLE
Brick qualifies as an HSA and FSA eligible purchase through our partnership with Truemed. Use pre-tax health savings to invest in your digital wellness and mental health.
WHAT'S INCLUDED
Your purchase includes the physical Brick and full lifetime access to the companion app. No subscriptions. No hidden fees. No ads.
Brick helps you take back your time, turn your phone back into a tool, and use technology the way it should be: with intention.
I absolutely love this thing. It took me a while to actually pick this thing up. Because for some reason, I thought that I could use the native version of this app. That’s embed into the iPhone system. I think it’s called Tim or something like that. Anyway, Time allows you to unlock the app that you were trying to get into, so for example, if I wanted to get into Facebook and I had a bad habit. I’m just getting into it and unlocking it directly. Then it would just defeat the purpose, and it wouldn’t become a distraction. My office is upstairs, and the brick is actually on my fridge. And even though it is accessible, I find myself focusing more on the work at hand and not being so easily distracted. And it’s not just work. It’s also focusing on my family and focusing on my marriage. I find myself picking up the phone to check my apps that are locked about 100 times a day. It seems like. But with this Brick, I am Brick on average 10 to 12 hours a day, which is kind of liberating because I have my phone and can receive messages and phone calls without the distractions of all the other applications on my phone. Highly recommend to anyone wanting to increase their focus on. Not Rochester work, but every area of their life.
Developer Response
So cool to hear how Brick has made such a difference for work and family time - we're glad to hear it's working!
Incredibly helpful
Gibtex5
I work from home as a creative, and it’s always a challenge to not sink into lost time with social media or games on the phone. I put my Brick in the drawer at the start of my workday – I paid extra for the little sticky holder, since I wanted it out of sight - and I have reclaimed a lot of of time that I put to creative use. Since the brick is in a drawer, I actually have to make a decision to open the drawer to unbrick. If I really have to post something for work on Instagram or Facebook, I can do that via my Meta management page and not start looking at phone videos. I think the physical nature of this app makes it far more effective. I tried Opal before and just found it annoying and intrusive and somewhat judgmental. The brick makes no judgment. It just blocks the unwanted phone apps and sits inside my drawer, doing its job.It helped me realize to how I get drawn into looking at videos. It’s usually a link from a news article. And then I get off task. So now I understand what takes me down that path in the first place. Excellent product and well worth the money. I am reclaiming time that I can use to make far more money than the Brick cost me.
perfect for procrastinators
cocosed
this is exactly as advertised. i was gifted a brick a year ago, waited a while before i reviewed. i can confidently say this is amazing. mainly because you CANNOT OVERRIDE THE BLOCKS. any other screen time limiting app or feature i’ve tried (and i’ve tried a lot) allows you to ignore or override or cancel your previous blocks. not this puppy. i am not only so much more productive at work, i’ve also noticed that my anxiety is lower, my mood is generally better. people in my life have even noticed. smart phones are a necessity in this day and age, but social media is not, and i’m thrilled fyi be able to just use my phone as a phone for a good chunk of the day. maybe in another year i’ll keep it bricked for a while weekend or days at a time, but even just bricking during the work day has been a game changer for me, and my tiktok scrolling has much less guilt, because i know the things i wanted to get done that day have gotten done. it’s by no means perfect, but it’s the best option out there, in my opinion.
Developer Response
This is so powerful to read, thank you for taking the time to come back and share after a full year. We love hearing how Brick has helped you feel more productive, calmer, and more intentional with your time, and it means a lot that people around you are noticing the difference too. Thanks for being part of the Brick community.
Incredibly easy to get out of.
C Parlee
Unfortunately, this is a five star idea with a one star execution. For everyone reading this review, it will entirely ruin the entire functionality of the brick, so only do so understanding that this review will ruin the entire app (if you haven’t already figured it out yourself). Any half intelligent or curious individual will soon find out after spending $60 on a piece of plastic that if you go into Screen Time and tap the turn off button for brick, it automatically removes the restrictions on your phone. No, this option cannot be locked with Screen Time or another password, and brick itself cannot prohibit you from tapping the off switch. The only possible lock on this function would be Face ID, meaning if you use your face to unlock your phone, there is no way for you to restrict yourself on the things that you can do with brick. They try to act as if this is not a problem by having you set up an automated shortcut that will open up a new application (something other than settings) every time brick is in session. The idea behind this is that if you try to open up settings to turn it off, your phone automatically opens up on something else. However, Shortcuts do not automatically work when your phone is restarted rendering this ineffective as well. An app that is designed to curb screen addiction but can be turned off with the press of a button in Screen Time Settings seems so incredibly stupid that I can’t believe this gets raving reviews. This is the first review I have ever written because I had very high expectations, and I could not have been more let down. Highly advise against purchasing.
Developer Response
Thank you for your feedback! We understand your concerns about the physical barrier and app functionality. Currently, the NFC scan works best with certain settings, and we recommend reviewing your device’s permissions. If you need further help, feel free to reach out at hello@getbrick.app!
Thank you for updating the Brick app! We've updated our iOS app with bug fixes and changes to improve your overall experience.
Version 2025.16.0
The developer, Brick LLC (Wisconsin), indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Linked to You
The following data may be collected and linked to your identity:
Contact Info
User Content
Identifiers
Usage Data
Diagnostics
Privacy practices may vary, for example, based on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More