Mama & Data Baby Registry
Built by moms for moms
Only for iPhone
Free · Designed for iPhone. Not verified for macOS.
Meet your free AI assistant! Finish onboarding or transfer your registry to unlock a free welcome box of goodies — just cover shipping.
Mama & Data is a beautifully designed, highly customizable baby registry built to help you choose what you actually need — without the endless research.
Create one universal registry you can share anywhere. Add items from any store by simply dropping a link — no Chrome extensions, no plugins, no extra steps. Customize your registry to match your priorities, your space, and your lifestyle.
What sets Mama & Data apart:
- A beautiful, modern registry you can truly customize.
- Add products from any store by pasting a link. No Chrome extensions or browser plugins required.
- Smart, lifestyle-based recommendations so you don’t overbuy.
- Clean, non-toxic, and parent-approved picks at a glance.
- Clear reviews that cut through fluff and fear-mongering.
- Essentials first, with nice-to-haves clearly labeled.
Powered by AI and real parent insight, Mama & Data helps you stop overthinking and build a registry that actually makes sense.
Free to use. No pressure. No sponsored noise.
more Simplified the process of making a baby registry. Great recommendations and very user friendly.
Simplified the process of making a baby registry. Great recommendations and very user friendly.
Earn your free welcome box by finishing your AI registry or transferring one from Babylist, Amazon, or Target. Plus, the AI assistant is now free for everyone
3.0.8 Sep 11
See why every item is on your registry.
Open your registry and tap "Review your picks" to swipe through
what we chose — keep what fits, take off what doesn't — with the
reason behind each one written on the card.
New registries also get a short walkthrough when the AI finishes
building, a full report explaining every pick, and a little moment
about your due date during setup.
Also fixed: sign-up now offers your saved details, the phone number
field accepts a full number, the gap above the keyboard is gone, and
Research categories line up properly again.
3.0.7 Aug 30
Changed your mind about a gift? You can now put it back.
• Mark as not purchased — reverse a purchase and return the item
to your registry as available again, all of it or just part of
the quantity
• Your initials now show on your registry and dashboard until you
add a profile photo, instead of a blank grey icon
• Registries without a cover photo get a soft new default look
• Smoother product cards when you add items from a link
• Fixed: the Create account button no longer appears unresponsive
when your password doesn't meet the requirements
3.0.6 Aug 10
Premium is here! Upgrade to unlock your AI registry assistant, a free welcome box ($50+ value) and priority support
• Promo codes now work at checkout — with automatic tax and currency support
• Faster shipping address entry with US pre-selected
• The app now receives improvements instantly, without waiting for store updates
• Performance improvements and bug fixes
3.0.4 Jul 17
-Added support for instant over-the-air updates: bug fixes and small improvements can now be delivered to the app automatically, without requiring a new TestFlight or App Store download
-Fixed the welcome screen image slider not displaying
-General stability improvements and internal fixes to the app's build system
3.0.3 Jul 7
Smart email links — tapping a link in an email now opens the app directly to the right screen (Dashboard, Checklist, Registry, or Research)
If the app isn't installed, links will redirect to the App Store automatically
Bug fixes and performance improvements
3.0.0 Jun 28
-minor bug fix
2.8.8 Jun 14
Big update! We've added a brand new Baby Week Card to your dashboard — a sweet, week-by-week look at your little one's growth and milestones, updated automatically based on your due date.
We also rolled out our new AI Assistant to help you find products faster, answer registry questions, and give you a hand whenever you need one. Plus, eligible users can now claim a free Welcome Box worth $50+ right from the app.
Other improvements in this release:
• Refreshed dashboard layout with smoother loading and cleaner spacing
• More accurate pregnancy week calculation, aligned with medical standards
• Polish across the navigation bar, categories, and product cards
• Various bug fixes and performance improvements
Your feedback means the world to us — every suggestion, rating, and review helps us make Mama & Data better for you and your growing family. If you're enjoying the app, please consider leaving us a review. We read every message and we're always listening. Thank you for being part of our community!
2.8.7 Jun 5
-Minor bug fixes
2.8.5 May 18
A brand-new Checklist
Stay on top of every essential for baby's arrival. Items are
organized into 9 categories — Feed the baby, Safe sleep, On the
go, and more — with a progress meter showing how close you are
to ready.
Customize your categories
Rename, reorder, or add your own categories with a tap.
Long-press any category to drag it into place.
Browse by store
Shop directly from your favorite retailers — Amazon, Target,
Nordstrom, Lovevery, Bugaboo, Mockingbird, and 8 more — right
inside the app. Tap the plus button, then "Browse by store."
Smarter product scanning
Pulling products from Amazon now captures prices, titles, and
images more reliably.
Auto-checked checklist items
Add a matching product and we'll automatically tick it off your
checklist.
Plus dozens of polish improvements across the app, based on
your feedback.
Enjoying Mama+Data? We'd be over the moon if you left us a
quick rating on the App Store — it really helps other moms-to-be
find us.
2.8.4 May 11
We've been busy tuning things up so your registry feels smoother and faster:
• Search your registry, not the whole internet — the registry search now only shows items actually on your registry, so finding that one stroller takes a second, not ten.
• Snappier loading — new skeleton placeholders on the Registry and Product Details pages mean no more blank flashes while things load.
• Cleaner category cards — titles, prices, and brand names now line up neatly for easier scanning.
• Easier back navigation — bigger, more forgiving tap area on the back button (no more thumb gymnastics).
• Fewer misfires — fixed a few layout glitches and improved haptic feedback when you add items.
• Behind-the-scenes polish — stability fixes and small design refinements throughout.
We'd love to hear what you think! If something feels off, delightful, or missing — drop us a note in Settings → Feedback (or leave a review on the App Store). Every message helps us build a better registry for you and your little one.
2.6 Apr 21
Thank you for using our app. This update includes improvements and fixes to make your experience smoother.
2.5 Apr 11
• AI can now build your registry from scratch
• Add items by pasting any product link — no plugins needed
• Desktop and web app support
• Faster setup, smarter suggestions, less work
Your feedback matters:
– If it’s useful, please use it
– If it’s not, tell us what’s missing
2.4 Jan 8
• AI can now build your registry from scratch
• Add items by pasting any product link — no plugins needed
• Desktop and web app support
• Faster setup, smarter suggestions, less work
Your feedback matters:
– If it’s useful, please use it
– If it’s not, tell us what’s missing
2.3 12/23/2025
• AI can now build your registry from scratch
• Add items by pasting any product link — no plugins needed
• Desktop and web app support
• Faster setup, smarter suggestions, less work
Your feedback matters:
– If it’s useful, please use it
– If it’s not, tell us what’s missing
2.2 12/18/2025
Mama & Data (M&D) is a stress-free, universal baby registry that helps you choose clean, smart, and parent-approved baby essentials without overwhelm.
What’s New
• AI can now build your registry from scratch
• Add items by pasting any product link — no plugins needed
• Desktop and web app support
• Faster setup, smarter suggestions, less work
Your feedback matters:
– If it’s useful, please use it
– If it’s not, tell us what’s missing
2.1 12/13/2025
We rebuilt the experience so this finally feels like what it’s supposed to be: faster to start, easier to trust, and way less work on your end.
Desktop/web app support is here. Use Mama & Data anywhere, not just on your phone.
AI can build your registry from scratch. Decision fatigue is real — let us handle the first draft.
Universal store links (with much better data scraping). Paste any product URL and we’ll pull in the details cleanly — no plugins or extensions needed. Just add a link and go.
2.0 12/12/2025
Just a lil’ cleaning up
1.4 12/04/2024
Some minor Fixes
1.3 10/25/2024
Fixes for Google & Apple signup
1.2 10/19/2024
Google sign up and sign on + performance improvements.
1.1 10/18/2024
Earn your free welcome box by finishing your AI registry or transferring one from Babylist, Amazon, or Target. Plus, the AI assistant is now free for everyone
more Version 3.0.8 Sep 11
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