Maitland: To-Do List & Planner
Tasks without the guilt
Free · In‑App Purchases · Designed for iPad. Not verified for macOS.
Maitland is a to-do app and planner for people who hate being micromanaged, even by themselves. Write down what you need to do, and it sorts everything by how long it takes, so you can pick something that fits your day.
Most to-do apps are built to nag. They flag what’s overdue, keep streaks, and turn things red when you fall behind. For some people, that works. For others, those streaks, alerts and nags quickly turn to guilt, and the to-do list becomes something to avoid. Maitland takes a quieter, intentional approach: your tasks are offered to you one at a time. Nothing keeps track if you swipe one away. They’re yours to take at your own pace.
EASY TASK CAPTURE
Type or say what you need to do: “pick up dog food, call the dentist about thursday.” Maitland splits it into separate cards in your own words, never rewriting them, and guesses how long each might take.
SORTED BY HOW LONG THEY TAKE
Maitland sorts your tasks into three piles: about 10 minutes, about 30 minutes, and an hour or more. Pick by what you have time for or want to do, not by artificial urgency. Keep a card on top to hold it in front of you, on Today and on your lock screen, until you put it back or tick it done.
DATES AND REMINDERS, ONLY IF YOU ASK
Maitland sets a date only when your words give one. You can always add a date or a time to a task yourself. Write “remind me” or “nudge me” in a task, or tap its bell, and your phone reminds you.
THE PLANNER
A page for every day, week, month and year. Write against an hour-by-hour schedule, or in the open space below it. On iPad, Apple Pencil can write on any page. On iPad and an open iPhone Duo, the planner opens across two facing pages.
THE CALENDAR AND NOTEBOOKS
Maitland can read and write to your iPhone’s calendar, displaying its events alongside your plans, in a quiet design inspired by the International Typographic Style. Notebooks give your notes and journaling a place of their own.
INSPIRED BY NEURODIVERSITY. BUILT FOR EVERYONE.
Everyone interacts with tasks differently. For some, the pressure that comes with being told to do a task, even by themselves, can spur anxious feelings. Called “demand avoidance” or “PDA,” this trait is reported in people with ADHD or autism, but it is not limited to those groups.
Many apps, including some made for neurodivergent people, use loud alerts, reminders you didn’t ask for, streaks and gamification, which can trigger this feeling. Maitland leaves those out by design. Tasks are presented as offers, not demands, and dates and reminders come only when you ask. Maitland is not a medical app or a therapy. It is for anyone who hates being told what to do, including by themselves.
WHAT IT LEAVES OUT
No counts of what’s open or overdue. No streaks, badges or red dots. Nothing that says you’re behind, and nothing old brought back unless you go looking. That’s deliberate.
PRIVATE AND SECURE
What you write is encrypted on your device. The key stays in your iCloud Keychain, and Maitland’s servers cannot read anything you write. Sorting runs on your device, through Maitland’s own parser; nothing goes to an AI service. No ads, no tracking.
ON ANY SCREEN
Your lists, Today, the planner and your notebooks are in the web app at maitland.app. It syncs with your phone and keeps your data encrypted the whole way.
YOUR COLORS
Subscribers choose from five ink colors, each tuned for day and night.
YOU OWN YOUR DATA
Everything is stored as plain markdown files. Export any list from its page, or everything at once from the web app at maitland.app. If you stop using Maitland, your writing comes with you.
SUBSCRIPTION
Capture, lists, Today, Tasks, the Calendar, notebooks and export are free. A subscription turns on the sorting, the planner’s pages and the colors: in the US, $4.99 a month or $39.99 a year after a two-week free trial, or $99 once for as long as Maitland is offered, with Family Sharing.
Terms of Use: https://maitland.app/terms
Privacy Policy: https://maitland.app/privacy
Ratings & Reviews
- This app hasn’t received enough ratings or reviews to display an overview.
- Apple Pencil: Apple's own palette comes up when you draw on a page: pen, pencil, marker, eraser, lasso and Apple's colors. Each stroke keeps its color.
- Maitland is now on the App Store in Singapore, with British spelling.
- Rate Maitland, at the foot of Settings > General, opens the App Store's review page. The app never asks.
The developer, Maitland Desk LLC, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Linked to You
The following data may be collected and linked to your identity:
- Purchases
- Contact Info
- User Content
- Identifiers
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
- Usage Data
- Diagnostics
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
- Seller
- Maitland Desk LLC
- Size
- 11.4 MB
- Category
- Productivity
- Compatibility
Requires iOS 18.0 or later.
- iPhone
Requires iOS 18.0 or later. - iPad
Requires iPadOS 18.0 or later. - Mac
Requires macOS 15.0 or later and a Mac with Apple M1 chip or later. - Apple Vision
Requires visionOS 2.0 or later.
- iPhone
- Languages
- English
- Age Rating
16+
- 16+
- Contains
Messaging and Chat
User-Generated Content
- In-App Purchases
Yes
- Lifetime $99.00
- Maitland Yearly $39.99
- Maitland Monthly $4.99
- Copyright
- © 2026 Maitland Desk LLC
