Nike SNKRS: Sneaker Release 4+

If anyone new is downloading the SNKRS app with the hopes of hitting on a draw or scoring your size for a high demand sneaker, just know it’s not going to happen. I collect and display Jordan’s and 8 months in I am 0-15 on any of the shoes I’ve attempted. I’ve bought 4 pairs for my sister and daughter through app and Nike store purchases, but was only to score two different Jordan 3’s and one Jordan 4 with the help of Dicks Sporting goods through in store reservations. People online and workers through the Nike app will tell you all kinds of tips and tricks to help your chances but no matter what you do the reality is that it won’t help you unless it’s a shoe that won’t sell out or your size doesn’t happen to be as in demand. It’s a ploy for you to use their app more and more with the hope being you will hit one day on a drop. You’re better off knowing that’s not how it will work so don’t have high hope. All resellers or people using bots will continuously win while you lose. Just know that. Try to score big drops through Dicks when they have them because I’m 3 for 3 using Dicks.

I’ve been a lifer to Nike. 30+ yrs since I was a kid. We use to wait in line all day to get sneakers (new releases) and one per customer. The days of brick and mortar are long gone and I’ve seen outlets allowing vans come in of people who buy thousands worth of sneakers and drive away only to resell them on canal street or Jamaica Ave NY for profit. Taking away the average consumers ability to purchase a new pair for their kids for school or sports. Now with online shopping the SNKRs app use to be a place where you could do that and speed the process. Now you can log on at 9:59 with your finger on the trigger to buy the latest Jordan’s only at 10:00 & 2 seconds to miss out on them because somehow they’re all gone. Poof like a David Blaine show! The same groups of people who drive to outlets in vans somehow steal them all before anyone get a chance then sell them for profit on sites like Kix or Goat. It’s diminished the experience and made for a negative perception by us loyal Nike supporters who got the company where it is today but raining loyal to the brand. Something should be done about this and fight the latest “Ticketmaster “ 3rd party purchase flaw that’s replicated to the sneaker world. The app is great, but this all stinks and leaves a spurt taste in my mouth

That’s a rhetorical question, of course no one is enjoying it. The reason why is the approach of “direct to consumer” is a failure. The shoe buying experience is no more, no more mom and pop shops. Now I’m supposed to get in virtual line for shoes?? Don’t even try when it’s a “limited” hyped shoe. You’re just gonna get error after error on App when trying to checkout bc you’ve allowed bots and individuals to corner your site. So in turn, regular people like myself who would wear the shoe can NEVER, NEVER get a pair. I refuse to pay a 16yr old triple the price for a pair aftermarket. There has to be better ways of monitoring who’s placing orders. Don’t you have address/phone number/credit card info?? Wouldn’t it be simple enough to look through accounts and ban folks or cancel their orders out of “Fairness”. Don’t you have some fancy algorithm that can do this process of elimination for you? The same people keep getting every release and to be honest I’ve really given up on my passion for sneakers. 25+ years in the game as a loyal Nike customer/supporter and this is the thanks we get?? I find it interesting that you keep running a survey about the very problem you created. Nike..you created this problem. The day you muscled the little shops and gave all allocations to the “majors” like Kith, sneaker politics, etc. you single handed ruined the culture.