Your Strategy Needs a Strategy 4+

The Boston Consulting Group

Designed for iPad

    • 3.3 • 10 Ratings
    • Free



Your Strategy Needs a Strategy is a hands on learning tool for business executives, students, and curious strategists of any kind to experience strategic environments and understand how to choose and execute the right approach to strategy. Using the simplest of businesses - selling lemonade, players must adapt their strategic approach to the various business environments of New York City's five boroughs. Based on the insights of the book Your Strategy Needs a Strategy (Harvard Business Press 2015), this app brings to life the different strategic approaches necessary to survive and thrive in today's dynamic and diverse business environments.

Key features:
- 5 different boroughs representing 5 fundamental strategic environments: classical, adaptive, visionary, shaping, renewal.
- In total, 15 levels of gameplay against an increasingly challenging and strategically adept, computer opponent named after BCG's founder Bruce D. Henderson
- A Sandbox level where you can choose your prefered environment and level of difficulty
- In-game tips and post-game debriefs connect the gameplay to both theory and strategy in the real world
- Interactive Learn More section that provides background on the strategic concepts underlying each environment and approach to strategy
- Sample content from the book Your Strategy Needs a Strategy (Harvard Business Press 2015)
- Direct links to further materials and videos, such as a TED talk (
- Extended seminar version of game available as part of BCG's broader strategy offering. Please reach out to the BCG Henderson Institute at for more information.

What’s New

Version 2.8

- small improvements

Ratings and Reviews

3.3 out of 5
10 Ratings

10 Ratings

Matthew Nautis ,

Pretty Cool

Similar but less complex than the old Lemonade Stand games. I was hoping for something more but it's only $2. People would probably pay more for a more comprehensive simulator. Also, there seems to be a bug. Clicking on my lemonade stand doesn't grow my business.

EssentialPlant ,


It’s a hustle to get people to buy his book and the gameplay is montonous and uncreative.

mj.salemi ,

Not works !! Only stay in loading !!

I can’t ply

App Privacy

The developer, The Boston Consulting Group, has not provided details about its privacy practices and handling of data to Apple. For more information, see the developer’s privacy policy.

No Details Provided

The developer will be required to provide privacy details when they submit their next app update.

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