Concepts 4+

Sketch, note & draw infinitely

TopHatch, Inc.

    • Free
    • Offers In-App Purchases


Concepts is a flexible space to think, plan and create. Sketch plans and whiteboard on the infinite canvas, write notes, doodles and mindmaps, draw storyboards, product sketches and design plans, then share with friends, clients and other apps.

Concepts’ vector nature means every stroke is editable. Pens, pencils, watercolor… if you mess up, just fix it with the Nudge, Slice and Select tools.

Concepts is used by amazing people at Disney, Playstation, Philips, HP, Apple, Google, Unity and Illumination Entertainment to take ideas from concept to reality. Join us!

Concepts has:

• an infinite canvas sketchbook / whiteboard with many paper types and grids
• dozens of realistic pens, pencils and brushes that flow with pressure, tilt and velocity, plus create your own for comfortable and flexible drawing
• a tool wheel or bar you can personalize with your favorite brushes and presets
• customize your gallery, canvas, tools, gestures, everything
• the beautiful COPIC color wheel
• editable vector-based sketching - move, organize, edit by tool, color, size, scale, smoothing, opacity; transform or nudge lines to shape them anytime
• drag+drop images + PDF files right onto the canvas
• unlimited layers with adjustable opacity
• create, store and share vector object libraries synced across devices
• shape guides, scale and measurement tools that calculate real-world dimensions - useful for architects, contractors and makers
• define exports with a custom movable artboard, and export images, vector SVG + PDFs to scale for printing, portfolios, team + client feedback and efficient flow between apps (including Procreate, Sketchbook, AutoCAD and Adobe)
• share directly to email, text, Files, cloud, photos, your favorite social apps and present with AirPlay

"I use Concepts more than any other tool. I absolutely love it. The natural, fluid, vector-based workflow is so easy to use, but incredibly powerful. The technology never gets in the way of creativity. The fast and clean user experience makes it a joy to use.” - Yarrow Cheney, film director

"The Concepts app has not changed what I do, just transformed how I do it. It offers me the power, flexibility and adaptability of technology with all the sensitivity and immediacy of traditional hand drawing. In short, it is an app that I now cannot imagine being without, and the only time I’ve experienced something that betters pen and paper.” - Ewen Miller, Calderpeel Architects

“I use it just for everything. Drawing, making notes, brainstorming, PDF markup, wireframing, design — EVERYTHING. And it delivers.” - natanaeldekross

Sketch FREE. Enjoy awesome tools, COPIC colors, five layers, our infinite canvas, paper + grid types, and JPG exports. Optimized for use with the Apple Pencil.

Pay-As-You-Go. Become powerful with Essentials and edit your strokes; unlock infinite layers, shape guides, measurement, basic shapes and custom brushes. Export PNG, PSD, SVG, DXF and CPT native file formats. Object packs, professional brushes and PDF sold separately.

Subscribe to Concepts Everything and sketch freely with every feature, brush + object library we’ll ever make. Enjoy Team Sharing for smooth collaboration, including live-sharing of object libraries, color palettes and brushes.

If you opt to subscribe monthly or yearly, payment will charge to your iTunes Account at time of purchase. Your plan will renew automatically at the price shown above within 24 hours of billing period end unless turned off beforehand. You can cancel or make changes at any time in your iTunes Account settings. Unused portions of any free trial period are forfeit if you make changes to your subscription.

We’re dedicated to quality and update often. Your experience matters to us. Chat with us in-app via Ask Us Anything, email us at, or find us anywhere with @ConceptsApp.

COPIC is the trademark of Too Corporation. Many thanks to Lasse Pekkala and Osama Elfar for cover art!

What’s New

Version 6.0.6

Fixes for a few rare crashes in the new gallery, improved localizations, better handling of drawing names with special characters, and fixes a bug in layers that could cause excessive battery drain.

If you missed what's new in 6.0, the short version is: new gallery, new colors, new logo, and a cleaner interface. Check out the full list at and let us know what you think!

Ratings and Reviews

4.7 out of 5
17.2K Ratings

17.2K Ratings

SketcherX ,

Amazing app, one request on new update?

Concepts team, I am constantly stunned at how you just keep making this app better and better. It literally qualifies under “such a joy to use that it actually inspires me to want to go into it, and make things.” THANK YOU.
I do have one request in regards to the newest update, which is amazing: when I pull a drawing into a different “section”, I cannot pull that drawing out of that “section,“ (and then it is stuck there), and put it into a different section, the way you used to be able to grab any drawing/file and just hold to the left or right, and it would go into the differently swiped section when they were on separate pages.
It would be oh, so nice if I could take a drawing from any group, from any section, hold, and drag it up to “on this iPad,” and place it into a different section, or perhaps, long, pressing a drawing/file, and within that little drop-down menu, not unlike, say, Goodnotes, they would also be the word “move,” aside from just copy, allowing you to move it anywhere you..
Or is there a way to do this and I am somehow missing it?
Thank you again so much, I hope you are able to respond to this question, is the only thing that has been hanging me up just a little bit with the new update, but it is otherwise, so absolutely amazing. It is usurping Procreate for me in my professional capacity in many ways, particularly on the creative process flow, to be sure.

psychoacoustic ,

Unreasonably fantastic

I’ve been using Concepts for years now, during which time it’s evolved from “oh, that’s nice” to an absolutely essential part of my workflow. My main use of Concepts is for various kinds of technical sketching/drafting purposes. Everything from concept drawings for projects destined for the workshop and/or CAD, pattern drafting complex fiber arts work, and much more. I’m not a production visual artist; rather Concepts is my first-stop design studio. As such, Concepts’ infinite canvas, layers, and vector-vs-pixel based model are the key features that make my work a joy. With the infinite canvas, I can seamlessly work and sketch on related ideas & drawings, then rearrange and/or export what I need for inclusion in other documents. Layers are a gigantic timesaver, making it easy to select, duplicate, and modify various “slices” of my work, allowing easy correction of mistakes, evolution of ideas, and eliminating lots of tedious redrawing. Likewise, the vector model plays into the layer support, making it straightforward to select, group, and edit individual artifacts. All that’s the tip of the iceberg. As you get further into it, so many features come together to make your work better and faster. How about a *tiny* bit of smoothing to clean up my janky line work? Or crank smoothing to 100% for minute to get ruler-straight lines without even having to break out the “Precision” tools.

DragonflyMoon ,

It’s missing so many features

There are good things I can say about this app and not so great things. I love the versatility, the ability to upload photos, images and the ability to create color palette. I really love the ability to take colors from other places to create color palette. I hate that there is no rainbow graduation wheel to choose color from. If you don’t like their color choices, you have to go find an image with the color palette you want, upload them, create your palette and then get rid of the images if you don’t want them and a lot of the time artists already know exactly what shade they are after and just want to go to a wheel and choose. This is time consuming and time is money. I hate that there is no “snap” option for guidelines or shapes to lock onto grid lines or to lines on your work and if your tool or fingers move even the tiniest bit, they get knocked out of place and it really makes any kind of precision work or work impossible. You really can’t line anything up to make a perfectly straight line. When you change the composition of a shape by moving out the corners, any other shape you choose will hold that new composition. Also not desirable. It doesn’t snap back into shape. You have to painstakingly reshape it by hand and hope you get it right. When you are don’t using a shape tool, it doesn’t recover its original shape. Honestly this thing is so many headaches that I am looking for other options.


App Privacy

The developer, TopHatch, Inc., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases
  • Contact Info
  • User Content
  • Identifiers
  • Usage Data

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Family Sharing

    Some in‑app purchases, including subscriptions, may be shareable with your family group when Family Sharing is enabled.

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