Concepts is a flexible space to think, plan and create. Sketch plans on the infinite canvas, write notes and doodles with tilt + pressure, draw storyboards, product sketches and design plans, then share with friends, clients and other apps.

Concepts’ vector nature means every stroke is adjustable. Pens, pencils, watercolor… if you mess up, just fix it with the Nudge, Slice and Select tools.

Concepts is used by amazing people at Disney, Playstation, Philips, HP, Apple, Google, Unity and Illumination Entertainment to take ideas from concept to reality. Join us!

Concepts has:

• realistic pens and brushes that respond to pressure, tilt and velocity
• an infinite canvas with many paper types and grids
• a tool wheel or bar you can personalize with your favorite brushes and presets
• customize your gallery, canvas, tools, gestures, everything
• the beautiful COPIC color wheel
• editable vector-based sketching - move, organize, edit by tool, color, size, scale, smoothing, opacity; transform or nudge lines to shape them anytime
• drag+drop images right onto the canvas
• unlimited layers with adjustable opacity
• duplicate your work for easy iterations
• create, store and share vector object libraries synced across devices
• create your own expressive vector brushes
• shape guides, scale and measurement tools that calculate real-world dimensions
• export images + PDFs to scale, and single artboards for printing, portfolios, team + client feedback, and between apps (including AutoCAD and Adobe)
• share directly to email, text, Files, cloud, photos, your favorite social apps and present with AirPlay

"I use Concepts more than any other tool. I absolutely love it. The natural, fluid, vector-based workflow is so easy to use, but incredibly powerful. The technology never gets in the way of creativity. The fast and clean user experience makes it a joy to use.” - Yarrow Cheney, film director

"The Concepts app has not changed what I do, just transformed how I do it. It offers me the power, flexibility and adaptability of technology with all the sensitivity and immediacy of traditional hand drawing. In short, it is an app that I now cannot imagine being without, and the only time I\'ve experienced something that betters pen and paper.” - Ewen Miller, Calderpeel Architects

“I use it just for everything. Drawing, making notes, brainstorming, PDF markup, wireframing, design — EVERYTHING. And it delivers.” - natanaeldekross

Sketch FREE. Enjoy awesome tools, COPIC colors, five layers, our infinite canvas and JPG exports.

Pay-As-You-Go. Become powerful with Essentials and edit your strokes; unlock infinite layers, shape guides, measurement, Basic Shape objects, and create brushes; export PNG, PSD, SVG, DXF and CPT native file formats.

Subscribe to Concepts Everything and sketch freely with every feature, brush + object library we’ll ever make. Enjoy Team Sharing for smooth collaboration, including live-sharing of object libraries, color palettes and brushes.

If you opt to subscribe monthly or yearly, payment will charge to your iTunes Account at time of purchase. Your plan will renew automatically at the price shown above within 24 hours of billing period end unless turned off beforehand. You can cancel or make changes at any time in your iTunes Account settings. Unused portions of any free trial period are forfeit if you make changes to your subscription.

We’re dedicated to quality and update often. Your experience matters to us. Chat with us in-app via Ask Us Anything, email us at, or find us anywhere with @ConceptsApp.

COPIC is the trademark of Too Corporation. Many thanks to Lasse Pekkala and Osama Elfar for cover art!

What’s New

Version 5.5

Sketch twice as fast in Concepts 5.5! This update focuses big-time on performance - we’ve transitioned to Apple’s Metal graphics API so that rendering is snappier than ever. You’ll find battery life is longer, drawings load faster, ink flows smoother, and your sketches appear like lightning as you pan and zoom around the infinite canvas. Our under-the-hood changes also pave the way for awesome features coming up.

Details matter, so we’ve added some handy extras:

• A new “Recently Used” dynamic color palette gives easy access to the last five used colors in a drawing, including any you’ve picked from photos or dragged in from other apps. Tap+hold the color dot to find the palette in the Colors menu.
• Now drag+drop multiple images onto the canvas! Making mood-boards and adding reference images is a lot faster now.
• Updated the logic of selections made via the Layers menu. Selecting everything on a layer now behaves exactly the same whether done with layers or the Selection tools.
• Moving the artboard is now an undo-able action. If you moved it by accident, undo it on purpose.
• Text in the gallery now responds to iOS’ dynamic text size so that if reading drawing titles matters to you, you can do it without spectacles. Find this under your device’s main Settings -> General -> Accessibility -> Larger Text.
• We disabled the idle mode when presenting. Your iPad will no longer automatically go to sleep when you are presenting in Concepts.

And a few of those pesky bug fixes:

• Fixed a bug where the off-screen arrows pointed in the wrong direction to the off-screen content.
• Fixed a bug where the corner target points for selecting an image were wrong if the image was rotated.
• Fixed a bug with snap points showing in the wrong place.
• Fixed a crash that occurred in some cases when exiting to the gallery after deleting a PDF.
• Fixed a crash in presentation mode.

Stay tuned to @ConceptsApp on your favorite channel for updates. If you’re in a good mood, please leave a five-star review on the App Store and appreciate our hard work and progress. Your feedback makes the app better every day, thank you!

The Concepts Team @ TopHatch

Ratings and Reviews

4.7 out of 5
6.3K Ratings

6.3K Ratings

psychoacoustic ,

Unreasonably fantastic

I’ve been using Concepts for over a year, during which time it’s evolved from “oh, that’s nice” to an absolutely essential part of my workflow. My main use of Concepts is for various kinds of technical sketching/drafting purposes. Everything from concept drawings for projects destined for the workshop and/or CAD, pattern drafting complex fiber arts work, and much more. I’m not a production visual artist; rather Concepts is my first-stop design studio.

As such, Concepts’ infinite canvas, layers, and vector-vs-pixel based model are the key features that make my work a joy. With the infinite canvas, I can seamlessly work and sketch on related ideas & drawings, then rearrange and/or export what I need for inclusion in other documents. Layers are a gigantic timesaver, making it easy to select, duplicate, and modify various “slices” of my work, allowing easy correction of mistakes, evolution of ideas, and eliminating lots of tedious redrawing. Likewise, the vector model plays into the layer support, making it straightforward to select, group, and edit individual artifacts.

All that’s the tip of the iceberg. As you get further into it, so many features come together to make your work better and faster. How about a *tiny* bit of smoothing to clean up my janky line work? Or crank smoothing to 100% for minute to get ruler-straight lines without even having to break out the “Precision” tools.

AndrewHaglund ,

Love it

I started using this app 1 day before the release of version 5. I made this sprawling and complex drawing of a customer journey map to map out the design of a brand new feature we’re working on for our app. I found the version 4 UI highly functional but felt it was really complicated and busy. I was only using the free version, since that was fulfilling my needs.

That all changed with version 5. Version 5 introduces an all-new UI (and payment structure) which massively simplifies the controls while drawing, and lets you hide and show different panels if they’re in the way (the Layers button for example). I’m still confused about how the color palates work, so I’m using the “Recent” color palate and that’s doing the job. This tool feels indispensable to me now. That infinite canvas is amazing, and the sketch tools and features feel like a super expensive piece of drawing software at a fraction of the price.

My favorite feature, and why it’s awesome for drawing journey maps and wireframes for designing apps, is Concepts’ infinitely-sized canvas. It’s like the biggest whiteboard ever and you can just keep going and going. Making super long journey map type of work is nearly impossible on fixed page size drawing apps, so this is truly revolutionary for me.

Owensv ,

It’s now crazy good

Concepts has gone through many changes since my last five star review a couple of years ago. It’s really a different app now, only better than ever. They went through an evolution where there were so many powerful features being added, that the app lost its intuitive feel, and there was even one point at which it was sometimes frustrating for users like myself who just needed a go-to sketch program, and didn’t “live” in the app enough to keep up. Not any more. Somehow, with the addition and integration of powerful new editing tools that let you select and have your right-brain way with your drawing, the Wow is back. I think the key is that Concepts, unlike some other apps I also own (and like), is conceived from the ground up as a tablet program, and not an adaptation of a more PC centric package like GIMP or Photoshop, etc. The developers also release more updates than for any other such app I have, almost always containing useful features along with under the hood fixes, as though...oh, I don’t know, maybe they actually try using what they design or something. How nuts is that? Six to seven stars for this latest version.


TopHatch, Inc.
178 MB

Requires iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch.


English, Finnish, French, German, Italian, Japanese, Korean, Portuguese, Russian, Simplified Chinese, Spanish, Traditional Chinese

Age Rating
Rated 4+
© TopHatch, Inc.
In-App Purchases
  1. Essentials $14.99
  2. Everything Monthly $4.99
  3. PDF Essentials $4.99


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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