By Rotation | Rent Buy Fashion 4+

I’ve been using By Rotation for a while now, and I’m so impressed by how thoughtful this app is. It’s such a brilliant way to enjoy fashion without constantly buying new items. The idea of sharing and renting clothes has really changed how I think about my wardrobe.

What I love most is the sense of community. It’s not just about renting clothes—it feels like being part of a group of people who genuinely care about fashion and sustainability. The app is super easy to use, and I’ve had only positive experiences with both renting and lending my own pieces. It’s great to see my clothes being enjoyed by others rather than just sitting in my closet.

By Rotation has made it possible for me to experiment with different styles without feeling guilty about contributing to fast fashion. If you’re looking for a way to refresh your wardrobe and make more sustainable choices, I can’t recommend this app enough.

As a new user of this type of service,
I was blown away by the inventory and customer service in the NY office. It was such fun having my closet grow, and Grace in NY made it a smooth experience. She even helped select some items for some important work events I had this summer. Her great style and lovely personality made an online app feel like a personal shopper experience. The concept is just what we need in today’s excessive world. Sharing our resources and helping each other feel good about our personal style—will definitely use again and spread the word.

Great concept of an app but needs some serious work. Mostly a note for the developers and PMs.

My first, and biggest issue is you can only review someone who follows through with the rental so if someone backs out last minute or stops responding you can’t leave them a review. For example if someone has 10 unfulfilled orders and refund requests but 3 filled, with 5 stars….that person has a rating of 5 stars because the unfilled/refund requests aren’t able to rate someone.

Additionally, the search feature needs some tweaking. For some reason it resorts back to your last search instead of your current one which means you essentially have to search for something twice before it pops up. When it does pop up the results aren’t always relevant.

Finally, the pricing is a little confusing, it says “rent for $5 a day” then for 3 days it’s $50+. There needs to either be an adjustment that breaks up the fees over the rental days and includes that in the daily pricing OR don’t give the daily price and just give the total price. It feels a bit like false advertising.

I love the concept and look forward to using it when it has been a little more fine tuned.