Your wellness journey starts here! Subscribe to the Start TODAY app to get started with your whole-body wellness companion. Join a vibrant community of trusted experts, including the TODAY Show’s Al Roker and favorite fitness trainer Stephanie Mansour. With its combination of live coaching calls twice a month, daily workouts for all levels, and healthy meal plans curated by registered dietitians, the Start TODAY app has everything you need to keep you on track of your wellness goals.
MEAL PLANS:
Take the stress out of mealtime with simple, delicious meal plans designed by our expert dietitians. Whether you're eating for heart health, weight loss, low carb, or just looking for easy, feel-good meals—there’s something for you. With budget-friendly grocery lists, cooking tips, and recipes you can save for later, healthy eating has never felt so doable.
FITNESS CHALLENGES:
Get moving and stay motivated with fun fitness challenges you can actually stick with! From walking and dance cardio to Pilates and strength training, our weekly and monthly challenges—led by top trainers—meet you where you are. No matter your level, there’s a challenge to help you feel strong and confident.
JOURNALING:
With thoughtful daily prompts curated by our expert team, journaling in the Start TODAY app makes it easy to reflect, set intentions, and find motivation in your everyday moments. It’s a simple practice that helps you stay grounded, boost your mood, and grow—one small win at a time. And with fun achievement badges to mark your progress, you’ll feel proud every step of the way.
LIVE COACHING:
Access live coaching calls twice a month with our nutrition and fitness experts. Ask all of your questions in real time, get practical tips and strategies, and connect with the Start TODAY community.
ACHIEVEMENTS:
Celebrate every step of your journey! Earn badges for completing workouts, building healthy habits, and showing up for yourself consistently. Track your progress, hit new streaks, and share your wins—because even small victories deserve big recognition.
INSPIRATION:
Need a little boost? Discover daily encouragement, uplifting advice from our experts, and real success stories from the Start TODAY community. You’re not alone—we’re all in this together!
Subscription Information:
Subscriptions can be billed monthly (at $9.99/month) or annually (at $65.99/year). Taxes may apply. All new users can enjoy a 7-day free trial regardless of subscription type. After your free trial ends, you will automatically be charged the price displayed at your point of purchase or any updated subscription price. Your subscription will renew and you will be charged automatically each month for monthly subscriptions or each year for annual subscriptions unless you cancel before you are charged. Offer is subject to change. You can cancel your subscription anytime. Subscriptions purchased through the App Store are subject to the App Store’s cancellation policies and procedures. For more information, please visit: http://help.today.com/start-today
Customer Support:
We want to hear from you! Contact start@today.com with any questions or feedback, or visit: http://help.today.com/start-today
Additional Information:
Please note that use of the Start TODAY app is limited to the United States and its territories
Video is accessible via 3G, 4G, LTE and Wi-Fi networks – data charges may apply
Privacy Policy: https://www.nbcuniversal.com/privacy?brandA=TODAY&intake=Start_TODAY_App
Your Privacy Choices: https://www.nbcuniversal.com/privacy/notrtoo?brandA=TODAY&intake=Start_TODAY_App
CA Notice: https://www.nbcuniversal.com/privacy/california-consumer-privacy-act?intake=Start_TODAY_App
Would be nice if Start Today added a little production value & atmosphere to the workouts. It’s so bland & boring watching the instructors - at least put a couple of plants in the background, palm trees or something, so the setting doesn’t look & feel so sterile. Visuals really add to the motivation of tuning in on a day-to-day basis. Stopped using after trying a few of days cause the workouts were sort of depressing to look at and join in on. Food recipes seemed a little boring, too. Sorry, love the segments they actually put out on the Today Show, but the fun energy doesn’t quite translate to the app.
As a long time exerciser/walker, I love this app!
Skinnyfat56
I have been an avid walker for years, incorporating yoga, biking, strength training into my routine. This app was a game changer!I look forward to seeing what the daily work out is and they are always enjoyable. I've been exposed to barre, dance and other workouts I have never tried. I have been skeptical of some things, like the core/cardio month; I was afraid there wouldn't be enough strength training, yet I could tell I was stronger, and my posture was improving. Natalie's diet tips are a game changer. I have added an egg and avocado toast to my daily oatmeal, and actually lost 2 pounds. It really do keep me from getting hungry later in the day. This is app is the best thing I have done for my health in a long time!
Not quite worth $10 a month
I can’tfindanavailablenickname
I enjoyed the workouts on this app very much (I’m not very interested in the meal plans).They are definitely suited to my age and level. However, I did try to reach out to customer service at one point with a question and never received a response. Also, the picture size is definitely suited more to phones than larger devices like an iPad, which is what I prefer to use. At this point, I’m not continuing with the app but may return at some point.
Developer Response
Thank you for your feedback! You can reach our Customer Care team by emailing start@today.com.
Hard to find workout or recipes
Sea2021st
I wanted to be able to find a workout I saw on the show or a recipe but they are not on the app even though the link in the start today email sends you to the app. Definitely a money making app that is not user friendly. I won’t renew.
Enhancements to the profile experience and user journey.
Version 2.4.0
The developer, NBC News Digital, LLC, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Linked to You
The following data may be collected and linked to your identity:
Health & Fitness
Contact Info
Identifiers
Usage Data
Diagnostics
Privacy practices may vary, for example, based on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
