Bia
The Phobia Recovery App
Free · In‑App Purchases
You deserve a life free from phobia. Bia is a step-by-step interactive tool for learning about and overcoming phobia. Based on researched techniques from Exposure and Response Prevention Therapy (ERP), Acceptance and Commitment Therapy (ACT), and Cognitive Behavioral Therapy (CBT), Bia teaches you the science behind phobia and guides you through a personalized, evidence-based program to overcome it.
Note: Bia is free to try for 7 days and then requires a subscription.
HOW IT WORKS
Bia creates your personalized phobia recovery program based on your unique fear profile. As you work through the program, Bia's guided exposure algorithm enforces clinical best practices of ERP to keep you progressing at the right pace. You're always in control, there are no hidden tricks or unexpected exposures.
SELF-GUIDED OR WITH A THERAPIST
Many users complete their Bia journey independently. Others prefer to use Bia alongside a therapist in order to accelerate their recovery. Bia is designed to support you in whichever option you choose.
REAL RESULTS
86% of users report reduced phobia severity • Most users see improvement within 2 weeks
OUR STORY
Bia was founded by Willy Schaller, who lived with emetophobia for over 27 years before recovering using the same method now built into the app. Co-founder Elizabeth Fullerton was one of Bia's first users and found the tool so impactful in her own phobia recovery that she joined the team.
CLINICAL CREDIBILITY
Bia is developed in partnership with our clinical advisory board consisting of Dr. David Russ, Dr. Laura Berssenbrugge, Jamie Roche LCSW, Nancy Lagunas AMFT, and Kaitlyn Peters LPCC. Alongside our research partners from the University of Utah, we have presented Bia's outcomes data at national psychological conferences including ADAA 2026, NASP 2026, and WCCBT 2026.
WHAT BIA HELPS WITH
Bia offers a dedicated recovery program for the following conditions: • Emetophobia (fear of vomiting) • Panic disorder • Agoraphobia • Social anxiety • Contamination OCD • Fear of flying • School phobia and school refusal • Separation anxiety • School performance anxiety • Other phobias are supported through custom-built programs.
FEATURES
Separate kids version for children ages 5-13 • Guided exposure algorithm • Safety behavior tracking • Generate your unique fear profile • Customizable reminders for exposure practice • Interactive exposure games • Create Custom Exposure Exercises • Custom goals and progress tracking • Optionally link your account with your therapist
GETTING STARTED
Bia offers a 7-day risk-free trial. Working with a therapist? Ask if you qualify for free access through your therapy.
You deserve a life free from pho(bia). Start your recovery today.
Terms of use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Welcome to Bia, the phobia recovery app. Get started with self-guided recovery or match with a therapist today. As always, we love your feedback and suggestions at willy@biajourney.com. This updates improves the practice scheduling tool so you can set yourself regular notification reminders to practice.
- Willy
The developer, MyTherapy LLC, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Linked to You
The following data may be collected and linked to your identity:
- Contact Info
- User Content
- Identifiers
- Usage Data
- Diagnostics
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
- Seller
- MyTherapy LLC (CA)
- Size
- 1.1 MB
- Category
- Health & Fitness
- Compatibility
Requires iOS 15.0 or later.
- iPhone
Requires iOS 15.0 or later. - iPad
Requires iPadOS 15.0 or later. - iPod touch
Requires iOS 15.0 or later.
- iPhone
- Languages
English and 4 more
- English, French, German, Italian, Spanish
- Age Rating
13+
- 13+
- This app has an age rating of 13+ with content restrictions.
Some content may be rated higher, and may therefore be restricted and managed by the developer through in-app controls. - In-App Controls
Age Assurance
Parental Controls
Infrequent
Medical Treatment information
Contains
User-Generated Content
Health or Wellness Topics
Social Media
Social Media (Age Restricted)
- In-App Purchases
Yes
- Monthly $29.99
- Monthly $29.99
- Yearly $149.99
- Lifetime $299.99
- Yearly $149.99
- Copyright
- © 2023 MyTherapy LLC