Simple: AI Weight Loss Coach

Name: Simple: AI Weight Loss Coach
Rating: 4.7 (299641 reviews)
Author: AM APPS

Lasting weight loss

Free · In‑App Purchases

300K Ratings
Ages

18+
Years
Category

Health & Fitness
Developer

AM APPS
Language

EN
+ 11 More
Size

221.1
MB

AI health coach for lasting weight loss Simple helps you lose weight with personalized plans, real-time nutrition analysis, on-demand coaching, and tailored workouts—without calorie counting or extreme restrictions. For the first time, progress actually feels fun. Think of us as the Duolingo of health: motivating, enjoyable, and surprisingly delightful. While other solutions push extremes, Simple helps you find a balance that keeps you smiling throughout your weight loss journey. Consistency, made easy. What you get with Simple An AI coach trained by experts Avo™ is your smart in-app coach, guiding you with personalized advice, motivational coaching, and science-backed strategies—anytime, anywhere. Instant food feedback with Avo Vision Snap a photo of your groceries, menu, or meal and get instant guidance, nutrition insights, and recipe ideas. No calorie math—just clear, actionable advice on the go. Easy, personalized workouts Get simple, beginner-friendly workout plans designed to match your fitness level and goals. Build strength, burn calories, and stay consistent with exercise routines you’ll actually enjoy. A real-time Success Score, designed to keep you on track Track progress in real time with your personalized Success Score. Instantly see how your choices stack up, understand where to adjust, and stay motivated as you move closer to your goals. Sustainable results without the stress Turn small daily choices into lasting habits so you can lose weight, feel better, and stay consistent without rigid dieting. Meet Blinky: your emotional support fluff Most weight loss apps give you charts and streaks. Simple gives you Blinky. He’s playful, dramatic, and impossible to ignore. Log a salad, he cheers. Log late-night fries, he’ll indulge with you while helping you get back on track. Skip logging, and he sulks—or goes full chaos. Blinky makes consistency fun: - Daily motivation—“What will Blinky say today?” - Playful accountability—reactions that keep you logging. - Streak rewards—stay consistent and earn golden Blinky. It’s accountability without the scolding. His moods keep you engaged, entertained, and coming back—making healthy habits stick and driving real weight loss. Features you’ll love - Personalized weight loss coaching from Avo™ - Photo-based nutrition feedback with Avo Vision - Beginner-friendly, personalized workout plans - Honest, playful motivation from Blinky - Quick food, water, activity, and weight logging - iOS Home Screen widget & Apple Health + Watch integration Why Simple works Weight loss isn’t about perfection—it’s about consistency. Simple makes logging easy, workouts approachable, and healthy choices fun, so you can build habits that last. That’s why people call us the “Duolingo of Health.” We turn hard work into something enjoyable, motivating, and even delightful. Where other apps feel clinical or restrictive, Simple keeps you smiling, laughing, and coming back for more. And it works. To date, Simple serves 800,000+ active subscribers, who have collectively lost more than 17.5 million pounds. With 20M+ downloads and an average 4.7-star rating, Simple ranks among the world’s top-rated wellness apps. We’ve also been recognized globally—named among the Top 100 AI Companies by the World Future Awards (2025) and awarded Best Virtual Health Coach by MedTech Breakthrough (2025). Our methods are backed by science, published in peer-reviewed journals, and presented at leading international conferences. For further information, please visit https://support.apple.com/en-gb/HT202039. Privacy Policy: https://simple.life/privacy.htm Terms and Conditions: https://simple.life/tos/

Events

MAJOR UPDATE

Meet Blinky

He's adorable, dramatic, and overinvested in your every move—especially when it comes to your weight loss goals.

Ratings & Reviews

4.7

out of 5

300K Ratings

Was more motivating before
06/22/2023

Ounaboella
Hi makers of Simple!I wanted to share with you that this app was very helpful the first year that I used it. It was the only way for me to lose weight and when I travelled with a group for half a year, I was the only one who could maintain my weight and I felt super proud of that! I renewed my subscription but then 2 months later I got pregnant, so basically I couldn’t fast anymore. I changed it in the settings, that I was pregnant, but that didn’t do anything to the app. No recommendations or anything. I did some very light fasts by myself now and then for health reasons but I basically didn’t use the app for the rest of the year. I did renew the subscription because I was exited to lose the baby weight. But I see the option to say you are pregnant or breastfeeding has disappeared. I know some don’t recommend to do it while nursing but actually a lot of people do light fasting and have a lot of benefits from it without it affecting their milk! But I also see that the interface has changed… I really liked the visual circle of time tracking. It was very encouraging and motivating. Now it’s just a line that doesn’t move… I also liked clicking on pictures of what kind of food you ate and the effect it gave on what articles you get. This disappeared too. Just typing it… but then I don’t feel it does anything for you. I don’t know… I feel it's not as engaging anymore. But I still want to five it 4 stars because the app has helped me so much before!
Was more motivating before
06/22/2023

Ounaboella

Hi makers of Simple!I wanted to share with you that this app was very helpful the first year that I used it. It was the only way for me to lose weight and when I travelled with a group for half a year, I was the only one who could maintain my weight and I felt super proud of that! I renewed my subscription but then 2 months later I got pregnant, so basically I couldn’t fast anymore. I changed it in the settings, that I was pregnant, but that didn’t do anything to the app. No recommendations or anything. I did some very light fasts by myself now and then for health reasons but I basically didn’t use the app for the rest of the year. I did renew the subscription because I was exited to lose the baby weight. But I see the option to say you are pregnant or breastfeeding has disappeared. I know some don’t recommend to do it while nursing but actually a lot of people do light fasting and have a lot of benefits from it without it affecting their milk! But I also see that the interface has changed… I really liked the visual circle of time tracking. It was very encouraging and motivating. Now it’s just a line that doesn’t move… I also liked clicking on pictures of what kind of food you ate and the effect it gave on what articles you get. This disappeared too. Just typing it… but then I don’t feel it does anything for you. I don’t know… I feel it's not as engaging anymore. But I still want to five it 4 stars because the app has helped me so much before!
Awesome system
08/06/2024

AnnaDrummond
To begin with the most important thing to me was figuring out what foods were healthy choices because I was having a lot of trouble figuring out what was good and what was not so good because all of the information I read was contradictory to each other. I started out strong on the program a few months ago, but due to a medical situation I had to stop fasting for about a month and I had to eat carb heavy foods for a couple of weeks. Now, I am back on the program and I really think that it is something I can do for the rest of my life. Getting back on the program was a little bit harder than starting it, but the AI system encourages baby steps and it counsels you and gives you tips and tricks the whole way through your journey. And I feel much more comfortable with the AI system than I do talking to a person because I have so many questions that if I had a real person, I would feel bad If they were assigned to me because I ask the AI system questions constantly day or night. It even helps me meal plan for my family of six with different dietary needs. I’m even able to tell Avo what I have in my fridge and ask her to give me a recipe for it. The system is much more than a diet or a fasting program. It’s a dietitian, counselor, a coach. Once I lose this weight (because I’m confident that I will. I am receiving the rewards.) I plan to use it to help me LEARN how to maintain my weight as well.

Developer Response
Hello Anna! Your journey is truly inspiring! It’s great to hear that Simple has been so supportive in helping you navigate your dietary choices, especially with the challenges you’ve faced. The AI system sounds like it has become an essential part of your daily routine, offering guidance and support whenever you need it. It’s fantastic that you’re finding value not only in the fasting aspect but also in the meal planning and overall wellness support. Your confidence in reaching your goals and maintaining your weight in the future is a testament to your dedication. Keep up the great work, and remember that Simple is here to support you every step of the way! Kind regards, The Simple Team
Awesome system
08/06/2024

AnnaDrummond

To begin with the most important thing to me was figuring out what foods were healthy choices because I was having a lot of trouble figuring out what was good and what was not so good because all of the information I read was contradictory to each other. I started out strong on the program a few months ago, but due to a medical situation I had to stop fasting for about a month and I had to eat carb heavy foods for a couple of weeks. Now, I am back on the program and I really think that it is something I can do for the rest of my life. Getting back on the program was a little bit harder than starting it, but the AI system encourages baby steps and it counsels you and gives you tips and tricks the whole way through your journey. And I feel much more comfortable with the AI system than I do talking to a person because I have so many questions that if I had a real person, I would feel bad If they were assigned to me because I ask the AI system questions constantly day or night. It even helps me meal plan for my family of six with different dietary needs. I’m even able to tell Avo what I have in my fridge and ask her to give me a recipe for it. The system is much more than a diet or a fasting program. It’s a dietitian, counselor, a coach. Once I lose this weight (because I’m confident that I will. I am receiving the rewards.) I plan to use it to help me LEARN how to maintain my weight as well.
Developer Response 08/08/2024
Hello Anna! Your journey is truly inspiring! It’s great to hear that Simple has been so supportive in helping you navigate your dietary choices, especially with the challenges you’ve faced. The AI system sounds like it has become an essential part of your daily routine, offering guidance and support whenever you need it. It’s fantastic that you’re finding value not only in the fasting aspect but also in the meal planning and overall wellness support. Your confidence in reaching your goals and maintaining your weight in the future is a testament to your dedication. Keep up the great work, and remember that Simple is here to support you every step of the way! Kind regards, The Simple Team
Turned my life Around
07/09/2020

A.Smith83
I’ve been struggling with weight loss and getting in shape for my entire life. I’d lose weight and gain weight all the time. Less than two years ago I was 240 and I got to 300 and I knew I needed to change but I didn’t know where to start. I downloaded Simple because why not after I got an ad for it and it helped so much. I rarely write reviews for apps or anything but I just want to say thank you. I’ve lost 10 Pounds in the last month. For the first 3-4 weeks, I struggled with building my habits so I didn’t lose as much as I may have wanted but I’ll get there. I’m eating a lot more nutritious foods, have cut out food after 9 PM completely through willpower and convincing myself to not do so, have learned more about how to stay full and motivating myself, am now drinking about a gallon of water a day and that’s amazing, and I’m exercising almost every day getting cardio in paired with the Fitbit I have. All of this is because I recorded this stuff down. And ITS FREE. You don’t need the premium which is the best part. Just to log ur weight, what you eat, when you drink, when you exercise (don’t even need to if you pair a Fitbit), makes a huge difference. Pair that with motivation to do intermittent fasting and I’ve lost 8 pounds in the last week and a half. I’m gonna keep going and I’ll come back to this review and update my progress every 10 pounds. I’m at 290 right now
Turned my life Around
07/09/2020

A.Smith83

I’ve been struggling with weight loss and getting in shape for my entire life. I’d lose weight and gain weight all the time. Less than two years ago I was 240 and I got to 300 and I knew I needed to change but I didn’t know where to start. I downloaded Simple because why not after I got an ad for it and it helped so much. I rarely write reviews for apps or anything but I just want to say thank you. I’ve lost 10 Pounds in the last month. For the first 3-4 weeks, I struggled with building my habits so I didn’t lose as much as I may have wanted but I’ll get there. I’m eating a lot more nutritious foods, have cut out food after 9 PM completely through willpower and convincing myself to not do so, have learned more about how to stay full and motivating myself, am now drinking about a gallon of water a day and that’s amazing, and I’m exercising almost every day getting cardio in paired with the Fitbit I have. All of this is because I recorded this stuff down. And ITS FREE. You don’t need the premium which is the best part. Just to log ur weight, what you eat, when you drink, when you exercise (don’t even need to if you pair a Fitbit), makes a huge difference. Pair that with motivation to do intermittent fasting and I’ve lost 8 pounds in the last week and a half. I’m gonna keep going and I’ll come back to this review and update my progress every 10 pounds. I’m at 290 right now
Simplicity is key
07/13/2024

jcro007
Like many out there I suffer from analysis paralysis. Nutrition and the human body are fascinating. However, there is so much conflicting information out there. I have a difficult time committing to a lifestyle/diet that may or may not work for me.So far I find the simplicity of the program very helpful! The only changes I have made are the meal versus fasting times and making intentional choices regarding the food and drinks I consume. (For me that means avoiding sugar, not carbohydrates or fiber, and reducing my saturated fats.)I appreciate the value of the information provided, but only when I want to review it. And although I understand the psychological technique being used, I feel encouraged by the positive feedback. I find my relationship with food and eating being nourished in a positive direction. Not being berated for missing tracking a meal or fasting times allows me to pick right back up again.It’s a bit early to determine how well this program will work for my goals. However, I have already seen some weight reduction, I can feel my body composition, changing, and I feel more energized.As far as enhancements to the application are concerned: it would be nice to be able to add protein powder to my morning coffee. Also, to allow me to enter in my dinner meal with a later timestamp for when I expect to complete my meal. Otherwise, I have to go back and edit the timestamp or wait until the end of my meal, which is not always convenient.

Developer Response
Thank you for your detailed feedback! We're glad to hear that you find the simplicity of the program helpful and that it’s positively influencing your relationship with food. Your suggestions about adding protein powder to coffee and entering meal timestamps are very valuable, and we'll consider them for future updates. It's great to hear you're already seeing some positive changes. If you have any questions or need further assistance, please email us at help@simple.life. Best, The Simple Team
Simplicity is key
07/13/2024

jcro007

Like many out there I suffer from analysis paralysis. Nutrition and the human body are fascinating. However, there is so much conflicting information out there. I have a difficult time committing to a lifestyle/diet that may or may not work for me.So far I find the simplicity of the program very helpful! The only changes I have made are the meal versus fasting times and making intentional choices regarding the food and drinks I consume. (For me that means avoiding sugar, not carbohydrates or fiber, and reducing my saturated fats.)I appreciate the value of the information provided, but only when I want to review it. And although I understand the psychological technique being used, I feel encouraged by the positive feedback. I find my relationship with food and eating being nourished in a positive direction. Not being berated for missing tracking a meal or fasting times allows me to pick right back up again.It’s a bit early to determine how well this program will work for my goals. However, I have already seen some weight reduction, I can feel my body composition, changing, and I feel more energized.As far as enhancements to the application are concerned: it would be nice to be able to add protein powder to my morning coffee. Also, to allow me to enter in my dinner meal with a later timestamp for when I expect to complete my meal. Otherwise, I have to go back and edit the timestamp or wait until the end of my meal, which is not always convenient.
Developer Response 07/14/2024
Thank you for your detailed feedback! We're glad to hear that you find the simplicity of the program helpful and that it’s positively influencing your relationship with food. Your suggestions about adding protein powder to coffee and entering meal timestamps are very valuable, and we'll consider them for future updates. It's great to hear you're already seeing some positive changes. If you have any questions or need further assistance, please email us at help@simple.life. Best, The Simple Team

What’s more Simple than a quick photo? Introducing Avo Vision, the latest addition to Coach Avo. Get menu recommendations, goal-specific recipes, and constructive feedback with just a simple photo uploaded using Avo Vision. Introducing Avo Vision — personalized feedback and ideas with a photo Dining out? Show Avo the menu and get instant choice recommendations Goal-specific recipes from just a photo of your groceries Constructive feedback on your next meal with a single photo Spend less time typing and more time living in the present More food flexibility, more clarity, and more detailed nutritional information

Version 8.22.0

5d ago

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Ratings & Reviews

What’s New

Version 8.22.0

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Data Used to Track You

Data Linked to You

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