iPhone Screenshots


Emma is a personal finance and budgeting tool that helps you avoid overdrafts, cancel wasteful subscriptions, track expenses and save money. Our data shows Emma can save you up to £600 every year! Our finance app use state of the art technology to analyse your accounts and give you the power to make smarter budgeting decisions with your money.


● See all your accounts in one place
● Track your spending & expenses
● Find and cancel wasteful subscriptions
● Set budgets and track paydays
● Avoid overdrafts fees
● Plan debt repayments
● Save money every month


● Emma uses SSL 256-bit encryption - the same security protocol that banks use - to ensure that your sensitive personal information is fully encrypted and securely stored.
● The app uses TouchID fingerprint authentication for added privacy and security.
● Emma does not store your online banking credentials.


“I love this app. I used a Google Sheet until now and had to manually track everything by loading up 3 different banking apps. This does it all and it's so flexible; I've not had to change how I do my home accounting / budgeting.”

“I love Emma! I was searching for a good app to help me keep track of my 1. Transactions, 2. Debt and 3. Bills and Subscriptions. Emma does all that and more. It's aesthetically pleasing, easy to understand, and best of all free!”

“Amazing detailed finance analysis tool. Perfect to spot bad spending habits. I tried yolt and moneydashboard, and this is the app to keep, better than the other 2 by miles.”


We believe anyone deserves a financial advocate to help with money management and budgeting. Someone who watches our back no matter who we are and where we come from. We think we can provide a great experience, which relies on a basic principle, caring about our customers’ financial well being. This is who we are and what we stand for.

We have received amazing feedback from the finance community and have been recommended by Forbes, Financial Times, Politico, The Sunday Times and CITY A.M.


Upgrade to Emma Pro for access to premium features, including:
● Custom categories and unlimited budgeting, so you can track your finances like a ninja
● Rename transactions to edit how your transactions should look like
● Export data to understand your finances on excel
● Create manual Accounts to manage your cash expenses and any other accounts you might have
● Split your transactions into multiple categories for more flexibility
● Unlock our Legendary Pro Icon, because you are a Pro


If you choose to purchase Emma Pro, payment will be charged to your iTunes account, and your account will be charged for renewal within 24-hours prior to the end of the current period. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase. Current Emma Pro subscription price starts at £4.99 GBP/month, and one-month, 6-month and 12-month packages are available. Prices are in UK sterling, may vary in countries other than the UK and are subject to change without notice.
No cancellation of the current subscription is allowed during the active subscription period. If you don’t choose to purchase Emma Pro, you can simply continue using Emma for free.

Emma Technologies LTD is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 for the provision of payment services. Reference no. 794952

We are also registered with the Information Commissioner's Office in compliance with the Data Protection Act 1998. Data Protection Registration Number: ZA241546.

Company Registration Number: 10578464.

Terms and Conditions: https://emma-app.com/terms
Privacy Policy: https://emma-app.com/privacy

What’s New

Version 3.5.1

Bug fixes & performance improvements.

Ratings and Reviews

4.7 out of 5
7.3K Ratings

7.3K Ratings

gje2403 ,

Success Story! Emma got me there!

Emma has helped me be smarter with money and ultimately help me with achieving goals which before seemed really daunting and in some instances unachievable. The app is so well presented and intuitive it really helped me dial down into my finances and get a better understanding of my spending habits, and allow me to keep on track with budgets and spending habits, all of which is controlled inside the app.

Through doing this, i was able to monitor my spending, get notifications when i was doing well or spending too much, and this all led to me be able to make a massive step forward in my life and me and my partner were able to save enough for a deposit and we’re able to buy our first house. This is all down the the functionality and features that emma has inside the app, and without this i think it would have taken so much longer that what it did when using emma

Thank you emma team, you really helped me better my life through using this app! 😊

Developer Response ,

Thanks for the review! We're really happy to hear that Emma has helped you get your financial life back under control! 💪

Djnxhsbdhxhxbd ,

Insanely useful and advanced

Prior to Emma, I was using Money Dashboard (Neon), assuming it was an exclusive finance app with regards to bank integrations. I’m so glad that I found an ad on social media highlighting other apps out there, and this was the first I tried. It is spectacular, and it’s got plenty more integrations, including PayPal (which could not have been easy to develop). It syncs every source of funds that I have, and therefore provides precise analytics and net worth, which is very useful as a business owner. The humorous weekly reports are a lovely touch too.

The name (and even the logo) of the app is the only bummer, as it’s impossible to discover without ads, and I really wish the best for them to expand their users rapidly. The paid subscription is completely worth it though, as they have already put in a lot more work and features than all the free apps out there.

Thanks so much guys, and keep it going!

Logikzzz beast mode ,

Great app, one critique.

Switched from Yolt to Emma when I searched for a Uk based app after some.. interesting.. privacy tactics by Yolt.

Emma’s functionality is great and simple to use.

I now pay for the pro version, £5 per month at time of writing, solely so that I can make and rename my own spending categories, the rest of the pro benefits I personally haven’t found a use for but still consider it worthwhile and to support the app.

One critique id make, that should be an easy add-in if someone from Emma is reading - there is only one ‘excluded’ spending category that isn’t factored into the spending analytics. It would be much more useful to be able to set your own custom categories or the pre set categories as excluded if you don’t consider those part of your budget but need to be able to see the transactions at a glance. For example I use a category to track my business expenses I need to reclaim, so that all the transactions are in one place and not mixed in with other excluded transactions like bank transfers between my accounts, but the business expense total ends up going into the analytics which constantly then flags as over my total budget. I can obviously do the maths to see where i really am at my budget but it would be more helpful if the at a glance budget number could take it into account already.

Great app overall.

Developer Response ,

Hi Logikzzz,

This a really interesting idea and I can see especially for your use case, it'd be super useful. I'll make the suggestion to the team so they can consider it


Emma Pro
Full access to all the features of Emma Pro.
Free Trial

App Privacy

The developer, Emma Technologies LTD., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Identifiers
  • Usage Data
  • Diagnostics

Data Linked to You

The following data may be collected and linked to your identity:

  • Financial Info
  • Location
  • Contact Info
  • Contacts

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary based on, for example, the features you use or your age. Learn More


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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