This app is so helpful, especially for myself as a first time mum. You can see updates on the baby such as what baby looks like, a size comparison to fruit/vegetables, how many days until your due date and how many weeks pregnant you are! It also goes into detail about what is happening in this week to you and your baby such as development, things to expect and symptoms you may be experiencing. The also has other helpful sections such as a shopping list of essentials, an article section where you can type in the search bar to find articles relevant to you.There is also an offers section with offers, coupons and secret offers, that has numerous deals on baby items which is super helpful as babies cost a lot! There is also a ‘My Club’ section where you can find your favourite saved articles- this is handy to refer back to, your own personal journal which is somewhere you can note down how you feel, upload weekly bump pics, and see how other mums at the same week as you are feeling too- this is a lovely feature as especially during COVID it has been hard to connect with other mums and know that what you are feeling is ‘normal’.There is also a list of medical terms which I used to understand my maternity notes! Most importantly in this section are your vouchers for your free bounty packs which can be collected in shops local to you, which are filled with freebies which is always a bonus!Overall this app has everything you need for your pregnancy journey and I could spend hours on Emma’s Diary! Would recommend to all mums to be!
Fantastic - please expand!
RaisingMyMini
I never used this app through my pregnancy but I wish I had. I think Esmé was around 5 weeks old when I downloaded this app initially and it has provided me with lots of useful information ever since. The app tracks your babies development from conception right through and each week gives you articles to read linked to what stages your at. I always find that if I’m questioning something with Esmé, I check the app and the majority of time there is an article about that subject in the same week - for example when Esmé started to constantly have her hands in her mouth and her drooling increased so automatically I thought she may be teething but wasn’t sure if it was too early so I jumped on the app and sure enough there was an article about signs and how to prepare for teething. I must admit I don’t check this app every week now as my LO is two and passed the stage they go to however it is easy enough to scroll back to previous weeks and pick up any articles you missed that you might find useful. this app there is also a function for discounts offers and secret sales which is basically a platform for picking up discount vouchers for baby related products. I haven’t used any of these as so far we haven’t had to buy too much for Esmé (Massive thank you to my wonderful friends and family!) but there are some great savings on there so it is always worth a look! This new and improved app is brilliant but I would love to see the support and articles right up to the littles starting school 👏🏽
So helpful and easy to use
JMG_21
I love this app as it is full of useful information about baby’s development. Every time I’m a little unsure of something, I can refer to the app which is full of useful tips and advice. There are many articles to read too and it is all relevant to your baby’s age. It explains about developmental changes, leaps and growth spurts etc, which is so useful when you feel like your baby is a little off and you’re not sure why. The app also includes the latest offers and discounts on relevant items for your baby, as well as providing free vouchers for things like baby packs. It is also really easy to use with everything displayed in easy to find sections.As a first time mum, it is definitely something I would recommend. It has helped me endless times when I am unsure of something or need any advice.
Extra features are amazing! 😍
Jemmalone
I’ve always loved the Emma’s Diary pregnancy packs that you can pick up from your local boots or Argos but this app makes it to much easier to download your voucher straight from your phone. I also love the time lapse and journal features! I spent ages trying to create time lapse videos in my previous pregnancies and wish I’d have had access to something like this back then. It’s a timesaver and a wonderful memory to look back on as baby grows. I had been keeping a journal is the notes section of my phone but having the space for it right here in the app has made creating one so much simpler. Everything is right here, within the app right at my fingertips. I’m keeping this on my phone for my next pregnancies too! The weekly information you get helps create that bond with your pregnancy and unborn baby as you learn new things about your baby’s development.
Update to our latest version to benefit from some small tweaks that’ll make your experience even better!
Version 5.3.3
The developer, Lifecycle Marketing (Mother & Baby) Ltd, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Used to Track You
The following data may be used to track you across apps and websites owned by other companies:
Identifiers
Data Linked to You
The following data may be collected and linked to your identity:
Health & Fitness
Location
Contact Info
User Content
Identifiers
Sensitive Info
Other Data
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
Usage Data
Diagnostics
Privacy practices may vary based, for example, on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
Provider
Lifecycle Marketing Mother and Baby Ltd
Size
115 MB
Category
Health & Fitness
Compatibility
Requires iOS 17.6 or later.
iPhone Requires iOS 17.6 or later.
iPad Requires iPadOS 17.6 or later.
Mac Requires macOS 14.6 or later and a Mac with Apple M1 chip or later.