Introducing Kupu, a Spark-sponsored app that uses the camera in your phone to instantly translate objects into te reo Māori.

Powered by Google technology and knowledge from the Te Aka Māori Dictionary, Kupu provides a new way to experience the language. It’s really easy to use – just take a photo of an everyday object (or upload your own) and see it translated in real time. You can save the translated image, share it or have another go.

As Kupu relies on the latest Machine Learning technology it may not get it right every time, but we’re working hard to improve it. You can help us by using the Translation Feedback feature to log any translations that don’t seem right.

We hope you enjoy using Kupu to explore the world of te reo Māori.

For a more comprehensive te reo Māori learning experience, check out

Te Aka Māori Dictionary is a product of the life’s work of Professor John C. Moorfield (1943 – 2018). A humble and unassuming man of Pākehā descent, Prof. Moorfield was highly respected in the Māori community, and was affectionately known as Te Murumāra. Without John’s advocacy and dedication to the revitalisation of the Māori language we would not have such a comprehensive and rich resource to draw on.

What’s New

Version 2.2.2

You can now tell your story on Kupu.
With the new stories feature on Kupu, weave together your own story using 2-4 images translated to te reo Māori.

• Bug fixes

Ratings and Reviews

4.8 out of 5
123 Ratings

123 Ratings

Nickname James 007 ,


Really love this app! Would be great if it made a folder so you can save your translations, then look them up easily next time. Really impressed with this app though and such a great way for people to learn Reo well done!

Annonymous123431 ,


I like the way the dictionary is formed.

However trying the listen to the stories when it says “close your eyes” is annoying because to be able to listen I have to keep tapping the screen, otherwise it pauses meaning you have to unlock it again and press play, which kind of detracts from the point of it.

P Lattey ,

needs international availability

I love this app so much but it’s so sad that it’s not available to our whanau overseas! Aotearoa has so many expats who are so proud of their culture and would love to share it with those around them, and making this app available to them would be a wonderful way to do that, and send them aroha from back home.

App Privacy

The developer, Spark New Zealand Trading Limited, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer's privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Identifiers

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • User Content
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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