Introducing Kupu, a Spark-sponsored app that uses the camera in your phone to instantly translate objects into te reo Māori.

Powered by Google technology and knowledge from the Te Aka Māori Dictionary, Kupu provides a new way to experience the language. It’s really easy to use – just take a photo of an everyday object (or upload your own) and see it translated in real time. You can save the translated image, share it or have another go.

As Kupu relies on the latest Machine Learning technology it may not get it right every time, but we’re working hard to improve it. You can help us by using the Translation Feedback feature to log any translations that don’t seem right.

We hope you enjoy using Kupu to explore the world of te reo Māori.

For a more comprehensive te reo Māori learning experience, check out

Te Aka Māori Dictionary is a product of the life’s work of Professor John C. Moorfield (1943 – 2018). A humble and unassuming man of Pākehā descent, Prof. Moorfield was highly respected in the Māori community, and was affectionately known as Te Murumāra. Without John’s advocacy and dedication to the revitalisation of the Māori language we would not have such a comprehensive and rich resource to draw on.

What’s New

Version 2.1.1

Celebrate Matariki with Kupu during July.

Matariki is more than a New Year celebration and it’s bigger than a cluster of stars. Matariki is intrinsically connected to our culture, identity and environment, and each star has a very special story to tell.

Take or upload a photo with Kupu to find 9 Matariki stars all around you and listen to their stories.


• Matariki functionality updated
• Bug fixes
• Performance updates

Ratings and Reviews

4.8 out of 5
115 Ratings

115 Ratings

Nickname James 007 ,


Really love this app! Would be great if it made a folder so you can save your translations, then look them up easily next time. Really impressed with this app though and such a great way for people to learn Reo well done!

Annonymous123431 ,


I like the way the dictionary is formed.

However trying the listen to the stories when it says “close your eyes” is annoying because to be able to listen I have to keep tapping the screen, otherwise it pauses meaning you have to unlock it again and press play, which kind of detracts from the point of it.

P Lattey ,

needs international availability

I love this app so much but it’s so sad that it’s not available to our whanau overseas! Aotearoa has so many expats who are so proud of their culture and would love to share it with those around them, and making this app available to them would be a wonderful way to do that, and send them aroha from back home.


Spark New Zealand Trading Limited
98.4 MB

Requires iOS 9.0 or later. Compatible with iPhone, iPad and iPod touch.



Age Rating


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

More By This Developer

You May Also Like