Bloom: Optimizing Development

Support for New Parents

Free · Designed for iPad. Not verified for macOS.

Bloom is your personalized companion for pregnancy and early motherhood. Designed for new and expecting mothers, Bloom provides expert-guided support through every stage — from pregnancy to postnatal care and your baby’s first milestones. Access evidence-based articles, practical tips, interactive questionnaires, curated activities, and step-by-step checklists tailored to your unique journey. Connect one-on-one with a dedicated personal coach through secure video sessions. Get answers to your questions, receive personalized guidance, and feel supported emotionally and practically. Schedule sessions at times that work for you, receive reminders, and build confidence with professional support by your side. Track progress, explore resources, and grow with confidence. Monitor milestones, complete guided journeys, discover helpful activities, and find community resources — all organized by pregnancy stage and child development. Bloom brings expert knowledge, structure, and human connection together in one supportive platform for modern motherhood.

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UI fixes and updated questionnaire

The developer, Washington University in St. Louis, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .

  • Data Linked to You

    The following data may be collected and linked to your identity:

    • Health & Fitness
    • Location
    • Contact Info
    • User Content
    • Search History
    • Identifiers
    • Usage Data
    • Sensitive Info
  • Data Not Linked to You

    The following data may be collected but it is not linked to your identity:

    • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More

The developer has not yet indicated which accessibility features this app supports. Learn More

Seller
  • Washington University in St. Louis
Size
  • 52.4 MB
Category
  • Lifestyle
Compatibility
Requires iOS 15.6 or later.
  • iPhone
    Requires iOS 15.6 or later.
  • iPad
    Requires iPadOS 15.6 or later.
  • iPod touch
    Requires iOS 15.6 or later.
  • Mac
    Requires macOS 12.5 or later and a Mac with Apple M1 chip or later.
  • Apple Vision
    Requires visionOS 1.0 or later.
Languages
  • English
Age Rating
13+
  • 13+
  • Infrequent
    Medical Treatment information

    Contains
    Messaging and Chat
    Health or Wellness Topics
Copyright
  • © 2026 Washington University in St. Louis