Erewhon 4+

Positives:
Like the fact that members can now accrue points online. Could have had lots of money in points of the original version let members get points for purchases like in store (now it does).

Like the ability to re-add past orders to cart.

Feedback:
Need ability to add/edit tip (up and down) after delivery so that it’s commensurate with the exceptional shopper service or subpar service.

The hot bar menu could definitely use more improvement as it never never shows all the items that are truly available in store, just the “standard” stuff.

You used to be able to leave comments on each item for example “sauce on side”. At hot bar or “ripe banana”. I could see how this probably was overwhelming for the shoppers so I get the removal albeit helpful for customers.

Also bring back the complimentary items! That was a sweet touch that set you all apart. It was likely due to the online ordering program being newly implemented. It definitely was an incentive that I always looked forward to.

It’s so depressing that no one knows how to design apps. The UX on this one is abysmal. Can’t change my store location — just keeps jumping back to the 1st location. At that location, the app tells me a product I just bought doesn’t exist. Anytime I do go to a new page, I’m harassed to buy a membership. Honestly, why would I want to spend money for a company that is this shoddy with its design. Nothing in the UX/UI gives me a sense of a functioning business. It’s in no way an intuitive and seamless its navigation. I truly can’t even use the damned thing. Pics are really ugly, as well. Often your app will be the first thing people see of Erewhon. I can’t imagine this app enticing anyone to rush over and fill up their shopping bags. Hire some girls (they’re better at understanding intuition and organization, which includes navigation). Boys are into speed and can only see one part of a whole. Hire some lateral thinkers!

While aesthetically appealing… Unless you want to be doubly charged (watch your cc) with a temporary double charge hold…I cannot recommend the APP. Happened to my card twice. I host events and my grocery bill might be $ or $$$$. Not going to order largely through the APP for this reason. I love the food at Erewhon but their merchant services company is taking advantage of the owners/investors. Likely they know nothing about the issue. In addition, food order for breakfast might be immediately ready and coffee may take another 30 minutes. In addition, app shows a photo of croissant breakfast sandwich at $9.50…when it is $3.00 just for 1 croissant bringing the total higher. Love Erewhon! Spend more time listening to customers and you’ll make another billion.