Scooter's Coffee 4+

Hello!!
I just wanted to write a huge THANK YOU!! To one of your AMAZING employees. The beginning of the school year for teachers can be very hectic and one one of the days we had meetings, I stopped by Scooters and got my usual Latte and by mistake was given someone else’s order, which I didn’t notice until I got to work. I called the store and talked to Terry, who graciously apologized a million times, she asked my address and quickly brought the coffee herself, to my work and again apologized several times. She gave me a coupon for next visit as well. This is exactly the reason why I love Scooters and why I don’t buy my coffee from the other big companies in town. I love how I’m greeted and how happy your employees seem. I get my orders super fast and there is no better tasting coffee in town. Scooters you have the best workers and their customers service is like no other. THANK YOU!!! And please reward Terry because what she did that day was OUTSTANDING!!!!!

I was so excited to see a mobile ordering function had been added to the app. I would drink Scooters every day instead of Starbucks if I could order ahead and run in and pick up my drink. Unfortunately, this new feature is useless. First of all, it doesn’t tell you until after you have placed an order, but they don’t make your drink and have it ready for you to run in and pick up. They instruct you to go to the drive thru, give them your name, and then they will make your drink. How is this different or more efficient than just ordering in drive thru? They claim it is so your drink is “fresh” but if I cared about whether or not my drink sat for 10 min I wouldn’t order ahead. The point of this feature is convenience and this adds zero convenience to the customer experience.

On top of that, they still messed up my drinks when I literally entered in exactly what I wanted. I work in product marketing and I am just dumbfounded at the poor UX of this rollout. How much user testing did they do before they launched this? Scooters—if you want to be competitive with the bigger companies like Starbucks and Dunkin then fix the digital and operational issues or you’re going to get left behind. Your drinks are better but the convenience and access is just as, if not more, critical to get right.

I was at first hesitant to download the Scooters Coffee App, because of mixed reviews. BUT SO GLAD I DID!! The App has many great features, such as: 1) Directly charges my credit card, instead of having to keep re-adding prepaid funds like Starbucks, 2) Clearly shows my progress towards earning free drinks, 3) Allows me to add a tip as part of the payment, 4) Tracks all rewards already earned with expiration dates, and allows me to save or spend each reward as desired, 5) Automatically loads any local specials, such as a 2 for 1 special while I was recently traveling, and a free birthday drink (which was good for 30 days instead of only a few days like Starbucks). HIGHLY RECOMMEND THIS APP!