Plans reads better at large text sizes and on iPhone Duo held upright. • At the largest text sizes, each occasion in Plans shows its type, person and countdown on a line below its name — no more words broken across lines. • On iPhone Duo held upright, tapping an occasion opens its plan full width, as on iPhone. Turn it sideways for your occasions and plan side by side — Primo keeps your place either way.

Primo opens up on iPhone Duo. • Unfold and Plans spreads out: your upcoming occasions on one side, the plan you pick on the other — with its next step, Mark Done and notes right there. • Fold or unfold mid-plan and Primo keeps your place. • Home shows what's up next, and People, Settings and Gift History read in a comfortable column on the wide screen. • Fixes for iOS 27: the API key setup, idea editing, plan review and backup sharing screens open with the right content every time. • Tasks and occasions on the same day keep their order, and the occasion summary fits smaller screens.

Reminders you can count on. This update rebuilds how Primo keeps you on track: • New: Discreet Reminders. Names and occasions stay off your Lock Screen, so a surprise stays a surprise. • Pick the time of day your reminders arrive. • Travelling? Due dates and reminders stay on the right day in any time zone. • Tap a widget to open the plan it shows, or ask Siri what's coming up. • Events that have passed wait in Needs Wrap-Up, one tap from done — and a new occasion opens the moment you save it. • Reminders now arrive for every birthday and recurring occasion, year after year — not just the first. • Tapping a reminder opens its plan, and Mark as Done and Snooze work right from the notification. • Reminders come in the morning instead of at midnight, and stop the moment you finish a task. • Turning notifications off in Primo now really turns them off. • Each year gets one fresh plan when planning opens — no duplicates, no stale leftovers. Changed your mind after "Don't Plan This"? Plan It Now is one tap away. • Changing a date moves its plan and reminders with it, and Mother's Day, Thanksgiving and Easter land on the right day every year. • Backups restore everything — gift dates, notes, reminders — without doubling a thing. • Gift history is always a tap away, and gifts from shared holidays land with the right person. • Easier to read in Dark Mode, gentler with Reduce Motion, plus dozens of smaller fixes.

Smarter, faster, more accessible. Floating holidays (Thanksgiving, Mother's Day, Easter) compute year-specific dates. Onboarding now lets you pick your region for accurate holidays, supports an optional birthday for your first person, and groups calendar matches by confidence. Settings exposes a rich Notification Preferences screen, a Profile name editor, and a default budget editor. People list shows avatar photos or initials chips; Add and Edit forms get a chip/token interest input and a Love Language picker. Gift history adds locale-driven currency, stable sorting, and a single canonical timestamp. Timeline gains a share preview before sending, lifecycle-bound confetti, and proper accessibility values on every progress bar. Pro purchase consolidates two alerts into one so success/error states never race. Plus dozens of micro-polish fixes — every interactive button announces context, decorative emoji are hidden from VoiceOver, currency renders in your locale across every cost surface, and the paywall closes automatically once your purchase is recognized.

Cleaner reminders. Every notification now leads with the person or event, with less clutter — so you see what matters at a glance. The celebration screen shows a quick recap of what you logged. Plus small polish touches across the app.

A clearer welcome: onboarding now ends with a preview of your first reverse-timeline plan, so you can see what Primo builds before you even add a second person. Settings, upgrades, and post-purchase touches have been polished throughout. Your data still stays on your device — no servers, no tracking.

Share your celebrations with a pre-filled message when you complete an occasion. Improved countdown display on the People page — events now show friendly labels like "Tomorrow" and "2 weeks away" instead of raw day counts.

Widgets are here! Add Primo to your Home Screen or Lock Screen for a quick countdown to your next occasion and a glance at this week's action items. Plus: import birthdays from Contacts, attach photos to gift records, swipe to complete action items, and share branded planning cards with friends and family. Siri Shortcuts let you check your next occasion hands-free.

Fresh icon, sharper look. Primo's navy and gold identity now shines from your Home Screen to the App Store.

Refreshed App Store listing with new screenshots and updated description to better showcase Primo's reverse-timeline planning and on-device AI features.

Pro is now a one-time purchase instead of a subscription — buy once, keep forever. All Pro features included: unlimited people, budget analytics, spending insights, and Bring Your Own AI. Now shows a countdown to when planning starts for events that are too far out — so you always know when your action plan will kick in. Improved purchase reliability and error messages when buying Primo Pro.

Primo Pro is now a one-time purchase instead of a subscription - buy once, keep forever. All Pro features included: unlimited people, budget analytics, spending insights, and Bring Your Own AI.

**Message Drafting** Draft personalized messages for any occasion with AI-powered suggestions, tone and length controls, and easy copy or share. **Bring Your Own AI Key** Connect your Anthropic or OpenAI API key for enhanced, personalized gift and message suggestions. (Pro) **Smarter Suggestions** Thumbs-up or down on planning suggestions to improve future recommendations. Request fresh AI ideas for in-progress timelines anytime with "Get More Ideas." **Gift Insights & Budget Tracking** See your gifting hit rate, cost vs. reaction analysis, and year-over-year spending trends. Set a budget for any occasion and track spending with a visual progress bar. (Pro) **Smarter Calendar Import** Recognizes graduations, showers, retirements, and more — plus handles events for couples like "Karon and Jim's Anniversary." **Backup & Restore** Export all your data to a file and import it on any device. Your data, always in your hands. **Share Your Plans** Share occasion plans as a text checklist or celebration card image directly from the app. **Browse Gift Ideas** Personalized search suggestions based on interests, relationship, and budget — all searches open in Safari. Primo never tracks what you browse. **Also includes:** - Redesigned Pro upgrade screen with benefit-focused layout - WCAG AA color contrast compliance across light and dark modes - App now prompts for a rating at the right moment after completing occasions - Per-person spending summary on the person detail screen (Pro)