Great idea of an app, very useful so far, room for improvements of course like better search capabilities. I have found all the companies I have searched for so far but only used it for a short time since I download it. It's a free app so that's another plus. It helps animals so that's a great app already. I will continue to use it more, and review it again in a few months.

As another reviewer mentioned, I'm not sure why all the reviews are quite so high, given the database limitations: with such a tremendous cosmetics industry, there is relatively little covered here. I wasn't expecting 100% coverage; there's too much out there for that. However, if you try to browse (for example) Sephora with this app in hand, you're going to strike out a lot-- and that's a fairly limited range of products. When it works, it works, though. It gives a concise yes/no answer and relevant company contact info. PETA's website is extremely comprehensive, but, of course, that's difficult to browse on the run, which is why this app is a good idea. I'm hoping for further updates; it's very simple to use and has a very clean look. The only thing lacking is more a more complete information bank.

This app is pretty good. However, Im not too impressed with the limited selection. It has a lot of good stuff, but it doesn't have most of the things I was searching for. It is understandable that some companies don't disclose information on whether or not they test animals, but I think the app should say that when searching for something. Overall, its a good app.

I really like this app! It's helpful and very straightforward, and easy to use. I like that you can just type it in and go! I like that it gives you the information for the company, not just whether or not it's cruelty free, in case you want to see their website, etc. I like this app a lot better than the leading cruelty free search apps.