Lose It! – Calorie Counter

Food Tracker for Weight Loss

Free · In‑App Purchases · Designed for iPad

Lose It! is a calorie counter and weight loss diet progress tracking app that helps you stick to your diet and reach your weight loss goals! Simply set your weight loss goals then track your diet, food and exercise to lose weight. Lose It! is more than just a free calorie tracker. You can track your nutrition, macros, carb and calorie intake, and plan your intermittent fasting schedule. Counting calories, tracking your food and losing weight has never been easier! SIMPLIFY YOUR WEIGHT LOSS JOURNEY Lose It! uses the proven principles of calorie counting, food tracking, calorie deficit and diet tracking to help you succeed. To get started on your weight loss journey, input your profile details and we’ll calculate the daily calorie budget and schedule . Then, easily track your food, weight, and activity to celebrate your weight loss victories. Change your calorie intake and dieting habits while learning about your nutrition needs to set achievable goals. AI VOICE & PHOTO MEAL LOGGING Quickly and accurately log meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and make your weight loss journey simple! LOSE IT! BASIC FEATURES • Calorie Tracking – Utilize the calorie counter to it easy to track meals and exercise directly from your phone • Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits • Community Support – Add your friends and join support groups to stay motivated PREMIUM PLAN FEATURES • Photo Meal Logging – “Snap It” lets you log meals by taking a picture • AI Voice – Just say “I had 2 eggs, toast with butter and jam.” to log your meal • Barcode Scanner – Scan food barcodes or search our database of items and recipes • Advanced Tracking – track more than just calories including macronutrients like protein, carbs, fat, sugar; as well as health goals, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more • Intermittent Fasting - set your intermittent fasting plan and track your fasts in the same app where you track your food • Meal Planning & Targets – meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake. Customize your diet and eating style for personalized weight loss! • Weight Loss Diet Plans – access exclusive personal insights to identify what is hindering or helping your weight loss progress • Fitness App Syncs – connect fitness trackers, workout apps, and devices like Fitbit trackers, Misfit trackers, Garmin trackers, Withings scales, Google Fit, Healthkit, and more to maximize your weight loss, gain or maintenance goals Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more. Lose It! has helped over 57 million users lose more than 150 million pounds. With a global food database of 56+ million items and recipes, tracking what you eat is simple and accurate. Choose from over 25 health goals—including macros, carbs, protein and calories—and start seeing results in just three days of consistent tracking. Download Lose It! and join our weight loss community, full of members helping us reach our mission to mobilize the world to achieve a healthy weight. No matter your diet needs or weight loss goals, Lose It! can help you find weight loss that fits! Should you choose to purchase a Premium or Boost subscription, subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the period subscription ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase. Full terms: http://loseit.com/terms

  • 4.8
    out of 5
    715K Ratings

Lose It! Is the #1 app for improving your health and reaching your goals. Food Tracking Made Easy Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy. A Completely Personalized Program Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive. And So Much More Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard! With over 50 million users worldwide, we're helping people reach a healthy weight every day. We made some quick fixes to make sure things are running smoothly. Take it for a spin and make your log complete!

The developer, FitNow, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .

  • Data Used to Track You

    The following data may be used to track you across apps and websites owned by other companies:

    • Contact Info
    • Identifiers
    • Usage Data
  • Data Linked to You

    The following data may be collected and linked to your identity:

    • Health & Fitness
    • Contact Info
    • User Content
    • Identifiers
    • Usage Data
    • Sensitive Info
    • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More

The developer has not yet indicated which accessibility features this app supports. Learn More

  • Seller
    • FitNow, Inc.
  • Size
    • 264.7 MB
  • Category
    • Health & Fitness
  • Compatibility
    Requires iOS 17.6 or later.
    • iPhone
      Requires iOS 17.6 or later.
    • iPad
      Requires iPadOS 17.6 or later.
    • Mac
      Requires macOS 14.6 or later and a Mac with Apple M1 chip or later.
    • Apple Vision
      Requires visionOS 1.3 or later.
    • Apple Watch
      Requires watchOS 8.7 or later.
  • Languages
    English and 7 more
    • English, French, German, Japanese, Korean, Portuguese, Simplified Chinese, Spanish
  • Age Rating
    4+
  • In-App Purchases
    Yes
    • Lose It! Premium Features $39.99
    • Lose It! Premium $19.99
    • Lose It! Premium $29.99
    • Lose It! Premium $39.99
    • Lose It! Premium $11.99
    • Lose It! Premium $9.99
    • Lose It! Premium Lifetime $59.99
    • Lose It! Premium Lifetime $49.99
    • year of premium features $39.99
    • Lose It! Premium $15.99
  • Copyright
    • © FitNow, Inc.