Welcome to the ICICI Direct All-in-1 App, a trusted investment platform, which offers a seamless online trading experience with tools and features designed to simplify your investment journey.
Why ICICI Direct for Share Market Trading?
ICICI Direct is an advanced platform that integrates technology and user-friendly features for a comprehensive investment experience. Distinguishing features of ICICI Direct are:
Stocks
• Vast Stock Selection: Invest in over 5000 stocks and derivatives across large mid, and small cap directly from Demat account
• Real-Time Data: Track live market data for indices like NIFTY 50, Bank NIFTY, NIFTY Next 50, and Sensex
• Detailed Stock Analysis: Access detailed stock information like historical data, SWOT analysis, and more to make informed investment decisions
• Watchlists: Create and manage multiple watchlists to monitor new investment opportunities and place orders directly through the watchlist
Trading App Features
• Portfolio Management: View and manage your portfolio in one place for a streamlined investment experience
• Expert Recommendations: Get tailored recommendations for stocks, derivatives, mutual funds, commodities, and currencies based on expert analysis
• Order Placement: Instantly place lump sum or monthly SIP basket orders
• Instant Limits: Use your existing shares to generate instant trading limits with Shares as Margin
• Get money credited to your account within 5 minutes of selling shares
• Diversified Portfolios: Build varied portfolios with features like One Click Equity, Derivatives, and Mutual Funds
• Advanced Charting Tools: Use TradingView/ChartiQ for in-depth charting, script comparison, and event tracking.
Mutual Funds & SIP Investment
• Mutual Funds Investment: Choose from a diverse range of mutual funds including small cap, mid cap, large cap, liquid funds, and hybrid funds, and invest in them through lump sum and SIP options
• Tax Savings: Save taxes by investing in ELSS mutual funds schemes
• SIP Calculator: Calculate your SIP or lump sum amounts with our easy-to-use SIP calculator
IPO
• Easy IPO Applications: Apply for the latest IPOs seamlessly
• IPO Updates: Get updates on upcoming IPOs directly via WhatsApp
Stay Connected and Informed. Follow us on:
Instagram: https://www.instagram.com/icici_direct
Facebook: https://www.facebook.com/icicidirect
Twitter: https://twitter.com/ICICI_Direct
YouTube: https://www.youtube.com/ICICIdirectOfficial
For queries, assistance in opening demat account, or feedback, please write us to: customercare@icicisecurities.com
Registered Office: ICICI Securities, ICICI Venture House, Appasaheb Marathe Marg, Prabhadevi, Mumbai - 400 025, India Tel: (91 22) 6807 7100 Fax: (91 22) 6807 7803
Disclaimer: https://www.icicidirect.com/mailimages/Disclaimer_Footer.pdf
• Member Name: ICICI Securities Limited
• SEBI Registration Code: INZ000183631
• Member Code: National Stock Exchange of India Ltd (Member Code: 07730), BSE Ltd (Member Code: 103), Multi Commodity Exchange of India Ltd. (Member Code: 56250)
• Registered Exchanges: National Stock Exchange of India Ltd, BSE Ltd, Multi Commodity Exchange of India Ltd.
• Exchange Approved Segments: NSE – CM, FO, CD, SLBM; BSE – CM, FO, MF; MCX – COMM
While I rate the icicidirect app the best amongst all other peer options from other Securities brokerage houses, I find the recent changes to the mutual fund option in icicidirect very cumbersome for the IOS platform. Invariably I chose the “back to old MF” option since neither scrolling is possible nor navigation within the MF menu option possible without acrobatics with the phone or pinching the menu. I do understand that all updates or changes are to make the product better, this particular chane in the MF menu needs more tweaking to make it customer friendly.
Developer Response
Hi, our teams have worked diligently to improve your trading experience with each update. We understand your point & are all ears to the concerns if any. You may please write to us at helpdesk@icicidirect.com with your contact details
A clunky experience for traders
Anshuman1
As one of the oldest players in the broking industry, ICICI Direct has a legacy, but it falls short of being a trader’s preferred choice. The app is overloaded with information, creating a cluttered interface that overwhelms rather than empowers. Traders need a streamlined experience—clean charts, intuitive navigation, and quick access to essential features—but ICICI Direct’s app feels like a maze.Placing an order is a tedious process, taking significantly longer than competitors like Zerodha or Upstox. In fast-moving markets, these extra seconds can cost traders thousands of rupees. Even basic tasks, like modifying or increasing trading limits, are unnecessarily complicated, adding to the frustration. Fund transfers, a critical feature for any trading app, are not prominently placed, forcing users to dig through menus.ICICI Direct needs to shed the excess weight from its app. A dedicated trader’s page with simplified charts, faster order execution, and clear fund transfer options would make a world of difference. Until these issues are addressed, the app remains a cumbersome choice for active traders.
Developer Response
Hi, thank you for sharing your feedback. We have made a note of it and we will work towards your feedback provided.
Missed the bright side
AparnaAV
I would love to see ICICI Ditrect consider implementing a customizable theme option, allowing users to choose between a bright or dark background based on their preferences. Additionally, streamlining the interface to maintain the app's user-friendly nature would go a long way in retaining the simplicity that attracted users in the first place.Despite my reservations about the recent changes, I appreciate the app's reliability when it comes to executing trades and accessing real-time market data. The core functionality remains intact, and I hope that future updates will address the concerns raised by users who, like me, miss the bright and user-friendly design of the previous version.while the new ICICI Direct update has introduced some improvements, the departure from the app's original brightness and simplicity may leave some users feeling a bit lost. Here's hoping that the developers take user feedback into consideration for future updates and find a balance that caters to both aesthetics and functionality.
Developer Response
Hi, to enable or disable Dark Mode, kindly follow these steps: Log in to ICICIdirect - Stocks, F&O, MF app. Navigate to the menu > Toggle the switch for Dark Mode to switch to Light Mode and vice versa.
Need improvement in watchlist and portfolio section
ca raj
The ICICI Direct app is robust but would greatly benefit from a more user-friendly watchlist and clearer position tracking. I would like to suggest the following improvements, which would significantly enhance the user experience:Simplify and Clean Up the Watchlist: The current watchlist should be simplified, with a clean design. There is no need for predefined or default watchlists—users should be able to create and customize their lists freely. Additionally, displaying a chart next to each stock name creates unnecessary clutter; instead, only the percentage change or absolute price movement should be shown for each stock.Stock View Clarity: When selecting a stock from the watchlist, the default view should not immediately display a chart. Instead, provide a clear interface with BUY and SELL buttons, along with key market information such as bid/ask prices, market depth, and low/high prices. A separate button can be provided for users who wish to view the chart.Comprehensive Position Tracking: In the Positions section, overall profit and loss details should be displayed, even after positions have been closed. Currently, day-wise profit and loss are not shown at a glance; implementing this feature is essential for active traders and investors.These improvements are highly needed and would make the app interface much more efficient and easy to use. I request the product team to consider and implement these changes as a priority. I look forward to these updates and am ready to provide additional suggestions once these key issues are resolved.
Developer Response
Hi, Thank you for your feedback. We will forward the same to the team.
• Regulatory changes as per compliance
• Bug fixes and performance improvements
• Accessibility feature - Introducing enhanced support for users with visual, hearing and motor challenges for a more inclusive app experience.
Version 1.3.138
The developer, ICICI Securities Ltd., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Used to Track You
The following data may be used to track you across apps and websites owned by other companies:
Usage Data
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
Usage Data
Privacy practices may vary based, for example, on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
Provider
ICICI SECURITIES LTD
Size
171.1 MB
Category
Finance
Compatibility
Requires iOS 13.0 or later.
iPhone Requires iOS 13.0 or later.
iPod touch Requires iOS 13.0 or later.
Mac Requires macOS 11.0 or later and a Mac with Apple M1 chip or later.
