Variety

Name: Variety
Rating: 4.5 (1719 reviews)
Author: PMC

Entertainment News & Analysis

Free · In‑App Purchases · Designed for iPad

1.7K Ratings
Ages

4+
Years
Category

News
Developer

PMC
Language

EN
English
Size

53.3
MB

Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for timely, credible, and straightforward news and analysis, covering film, TV, digital, music, and theater. The new app also includes the latest offering from Variety, Variety Intelligence Platform (VIP). VIP's content is tailored to senior executives in the media industry and explores trends and issues that matter most to the c-suite, including market trends, earnings reports, product innovations, and emerging technology. Key features of the new app: TOP HEADLINES: Quickly browse the TV, film, music, tech, theater, and awards sections with improved navigation and article search. CUSTOMIZABLE HOMEPAGE: Immediately access the stories that matter most to your business with an article feed tailored to your preferences. SAVE ARTICLES: Save articles to read later in a single tap, and access easily on your personalized home screen. REAL-TIME NEWS ALERTS: Keep up with breaking stories as they happen with push notifications, easily toggled on or off in the app settings menu. VIP: Explore media business trends and issues with Variety Intelligence Platform, the latest offering from Variety. E-EDITION: Variety Magazine presented in an easy to read format and at your fingertips. https://pmc.com/privacy-policy/

Ratings & Reviews

4.5

out of 5

1.7K Ratings

Much Improved - fast and user friendly
01/15/2021

Rachel Lee 1999
Variety is my go-to for entertainment news. This update is a big improvement, it’s faster, easier and has new features. I love that I can customize my newsfeed.
Much Improved - fast and user friendly
01/15/2021

Rachel Lee 1999

Variety is my go-to for entertainment news. This update is a big improvement, it’s faster, easier and has new features. I love that I can customize my newsfeed.
MISSING: Real Time Alerts Feature
01/27/2021

Doren Sean Michael
The app states there are real-time new alert push notifications you can turn on via the settings menu. This is 100% false. There is absolutely no way to do this. There is actual absolutely no alert feature at all. I’ve emailed support 5 times with no response, so I’ve decided to leave a review to inform others that are expecting this feature. If I’m incorrect, please reply to this review with instructions on how this can be done & I will revise the content. Below is what they state, but the feature is completely nonexistent. “REAL-TIME NEWS ALERTS: Keep up with breaking stories as they happen with push notifications, easily toggled on or off in the app settings menu. “ In fact the screenshots show a “bell” icon next to the “gear” icon, which does not exist in the actual app. Please respond with how to active the real-time news alerts. Please. Thank you.
MISSING: Real Time Alerts Feature
01/27/2021

Doren Sean Michael

The app states there are real-time new alert push notifications you can turn on via the settings menu. This is 100% false. There is absolutely no way to do this. There is actual absolutely no alert feature at all. I’ve emailed support 5 times with no response, so I’ve decided to leave a review to inform others that are expecting this feature. If I’m incorrect, please reply to this review with instructions on how this can be done & I will revise the content. Below is what they state, but the feature is completely nonexistent. “REAL-TIME NEWS ALERTS: Keep up with breaking stories as they happen with push notifications, easily toggled on or off in the app settings menu. “ In fact the screenshots show a “bell” icon next to the “gear” icon, which does not exist in the actual app. Please respond with how to active the real-time news alerts. Please. Thank you.
Redesign removed any and all usefulness
09/03/2018

Kuo1430
I simply can’t understand why the app would be redesigned to just have one general feed without any option to read by topic (TV, Film, Digital, Business, etc.). As someone who works in the media industry and reads Variety daily, it’s incredibly sad and I have deleted this app from my phone. Instead, I have to use my mobile browser to read articles from the web page. This is literally the first app review I have ever written but this UI/UX is so poor that I felt compelled to do so. Whoever is the CTO should immediately implement changes - I would imagine app engagement has totally collapsed. This is digital media 101 and calls into question Variety as a leading player in media itself.
Redesign removed any and all usefulness
09/03/2018

Kuo1430

I simply can’t understand why the app would be redesigned to just have one general feed without any option to read by topic (TV, Film, Digital, Business, etc.). As someone who works in the media industry and reads Variety daily, it’s incredibly sad and I have deleted this app from my phone. Instead, I have to use my mobile browser to read articles from the web page. This is literally the first app review I have ever written but this UI/UX is so poor that I felt compelled to do so. Whoever is the CTO should immediately implement changes - I would imagine app engagement has totally collapsed. This is digital media 101 and calls into question Variety as a leading player in media itself.
An infinite variety of awfulness
08/05/2018

sunnyside down
Just upgraded from the not very good older version. Endless scrolling to get to all the headlines. No longer able to look for news in a particular section — look at all the news or none. The articles used to be more readable in old app than on the awful website, but this is now web based in app reading experience with slow load times and an all around awful reading experience. The Variety app has long been awful, and this is just a new variety of bad. Wish I could go back to the older version for pre-iOS 10 that was a wee bit less bad than this.
An infinite variety of awfulness
08/05/2018

sunnyside down

Just upgraded from the not very good older version. Endless scrolling to get to all the headlines. No longer able to look for news in a particular section — look at all the news or none. The articles used to be more readable in old app than on the awful website, but this is now web based in app reading experience with slow load times and an all around awful reading experience. The Variety app has long been awful, and this is just a new variety of bad. Wish I could go back to the older version for pre-iOS 10 that was a wee bit less bad than this.

Bugs and feature updates

Version 24.6

06/03/2024

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