APP STORE AWARDS 2021

Mac App of the Year

Craft is a beautifully designed way to organize just about anything.

Craft: Write docs, AI editing

Journal ideas, meeting notes

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Craft is our Mac App of the Year because... no other app we’ve seen makes writing and organizing your ideas as fast or as fun.

‣ Number of people using Craft to run their Dungeons & Dragons games: 5 (at least)
‣ Number who used Craft to invent a language for their sci-fi novel: 1 (at least)
‣ Number of styling keyboard shortcuts: 29

Craft is a note-taking app, word processor, to-do list, and personal organizer. It helps you get your ideas and life in order. And it keeps your documents looking sharp and never more than a few keystrokes away.

This is no spartan, monospaced notebook. With Craft, you can fancy up your fonts, search for and add your own images (or those from a stock photo service), drop in fully formatted tables, and even style your section separators.

Stash your recipes in one elegantly organized place, complete with a delicious cover image.

Here’s the killer feature: Craft lets you nest notes within notes. You can create a note called Recipes, then open it and create a second list of Pies, Cakes, Brownies, and Enormous Sundaes. You can then link between the notes to keep all the threads properly connected. It’s like making your own personal wiki.

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Create with it too: Compose and send a fully stylized newsletter, collaborate with your team, or bang out some code and export it to Markdown. Then sync it all with the versions of the app for iPhone and iPad. (The app has been built from the ground up on each platform.)

We’ve even heard from people who facilitated Dungeons & Dragons games with the app.

—Daniel Korpai, Craft design lead

Craft lets you do it all with a few keystrokes rather than having to navigate through menus: Typing a slash brings up options to format type, change colors, or export your doc. Another neat trick: Type a colon followed by a keyword to choose the perfect emoji—all without a single click.

With Craft, you can put everything in your digital life—random-but-important screenshots, novels in progress, almost-lost recipes, seldom-referenced PDFs, even sentimental recordings—into a system where each thing can be organized, searched, and linked to another thing. What once was a random mess becomes an ordered hierarchy.

Craft, in other words, gives everything in your life (at last!) a place of its own.

2021 App Store Award Winners

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