Meet Emma, your ultimate budgeting app
Take full control of your money with Emma, the award-winning budget planner and budget tracker that helps you save money, manage bills, and invest smarter. Whether you’re budgeting for groceries, rent, or saving for your next big goal, Emma gives you all the tools to build healthier financial habits. Trusted by hundreds of thousands of users across the UK, Emma makes budgeting simple and effective.
Why Choose Emma
Emma combines all your bank accounts, credit cards, investments, and crypto wallets into one intuitive dashboard. You’ll always know where your money goes and how to stick to your budget with ease.
Key Features
Budgeting Made Easy
Create unlimited budgets with custom categories, track overspending with rolling budgets, and sync your plan with your pay cycle. Emma even supports merchant-based budgets, making it the most flexible budget app in the UK.
Powerful Insights & Analytics
Understand your spending with interactive pie charts, cash flow timelines, and spend-over-time breakdowns. Emma helps you budget smarter by showing exactly where your money goes.
Smart Budget Alerts
Get real-time notifications when you’re close to your budget limits, a bill is due, or an unusual transaction occurs.
Bill & Subscription Tracking
Never miss a payment again. Track bills, cancel unwanted subscriptions, and free up money in your budget instantly.
Smart Savings with Autosave
Build your savings alongside your budget with three flexible options:
• Custom Deposit: Set a recurring amount to save automatically
• Round Ups: Save spare change from daily purchases
• AI Saving: Let Emma calculate the perfect savings for your budget
Cashback & Rewards
Earn free cashback at top UK brands and stretch your budget further.
Boost Your Credit Score
Report your rent to Equifax, TransUnion, and Experian directly from Emma and improve your credit score while staying on budget.
Personal & Business Budgeting
Use Emma Spaces to manage personal and business budgets in one app, keeping everything organised.
Shared Budgets Made Simple
Split expenses with friends, housemates, or a partner using Emma Groups—no more awkward money chats.
Track Your Net Worth
Monitor assets and liabilities in real time and see how your overall budget and wealth grow.
Discover Better Financial Options
Compare loans, credit cards, and debt consolidation offers tailored to your budget.
Invest Commission-Free
Trade over 1,800 US stocks, including Apple, Meta, and NVIDIA. Capital at risk; other fees may apply.
Bank-Level Security
Your data is safe with Emma:
* 256-bit SSL encryption
* Biometric authentication
* FCA-registered and ICO-compliant
* Featured by BBC, Financial Times, TechCrunch, The Guardian, and more.
Subscriptions
Emma Plus, Pro, and Ultimate plans are available monthly or annually. Subscriptions renew automatically unless cancelled at least 24 hours before the end of the billing period. Manage your plan directly in your Emma account settings. Prices start at £4.99/month and may vary by country.
Regulatory Information
Emma Technologies Ltd is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 (FRN 794952). Emma Technologies Ltd is authorised and regulated by the Financial Conduct Authority (FRN 1042167) for investment services and consumer credit activities, including credit broking and credit information services. Emma Technologies Ltd acts as a credit broker, not a lender, and may receive a commission from lenders for introducing you to them.
Terms and Conditions: emma-app.com/terms
Privacy Policy: emma-app.com/privacy
Download Emma today, the UK’s favourite budget app and join thousands of users who save money, stay on budget, improve their credit score, and build financial confidence every day.
I am really enjoying this app. I am someone who spends too much time thinking and planning my budget on paper, across excel sheets and monitoring multiple accounts. My method was so complicated only I understood it and trying to explain it to my spouse was impossible. This app puts a large portion on that information in one place in a user friendly format that my spouse doesn't need a codex to decipher. I do have some suggestions that would improve this amazing app even more. Planning ahead is a big part of my budget task. It would be great if you could plan your weekly/monthly budgets ahead of time in the analytics section. Being able to input my planned budget for each category 8 weeks/2months ahead would be a game changer as i currently still have to write these plans out on paper and then input these into the app when the cycle refreshes. Paying of debt is my first motivation behind my financial planning. It would be incredible to see some kind of debt tracker in the app. Having something that can show my debt decreasing (hopefully) over time would be really motivating and if its increasing, helping to understand where im going wrong.Also, i use Monese bank as my primary spending account. Would be great to be able to live sync that account. Monese is currently not an option
Too expensive
AlmaYJ00
I used to really enjoy using this app until all useful functions (including planning and tracking against your budget which is - you know - the exact purpose of a budgeting app), historical savings calculations and recurring payments tracking were paywalled behind a ridiculous (!!!!) annual-option-only subscription plan that will set you back a hefty £90 (more or less, depending on the plan you select) which seems extremely steep for an app designed around saving money!!!Really unhappy that such a great budgeting app has been rendered essentially useless beyond displaying the features I can easily view on my mobile banking app (money in bank and payments / income tracking) just because I don’t want to fork out a lump sum of cash as there is not even a monthly subscription option!!! And I am also not interested in all the “fancy” additional investment functions when all I want is an app that enables me to track my spending. I will be looking for an alternative budgeting app!
Developer Response
Hi AlmaYJ00, thanks a lot for the review. We are sorry you are disappointed about the recent changes, but these allow Emma to stay alive for the years to come and make sure we have a solid base to bring even more features to our customers. We are committed to build the best finance app and as such we need a model to support it.
Bad after update
benlhope
This app was so good. I used to use it daily and I felt in control of my money. The recent update to v3 has been terrible. A lot of the basic functionality has been lost. It’s just a basic budgeting tool now, you set up categories and it adds transactions at random to them (and doesn’t take into account pending transactions). Best feature was pulling all your accounts/transactions together and giving you a “global” view but it doesn’t do this properly anymore. I wouldn’t recommend.In response to the unhelpful reply from the developer. I am not saying features have been removed but functionality has. Pending transactions used to appear in category totals on an analysis tab before the update. This tab now doesn’t exist (this is even clear from the new screenshots) and pending transactions aren’t included in the budget totals anymore. This isn’t helpful for giving an accurate total as sometimes it takes a few days for these to finalise. You used to be able to see account balances on the main page of the app, these are now hidden a few clicks away. Most useless feature of being able to set up transfers within the app now has its own tab though. Please look at the other reviews I’m not alone in thinking this. Going in the chat isn’t going to being this stuff back. I wouldn’t recommend anyone download this app in its current form.
Developer Response
Hi benlhope, we're sorry to hear you're not enjoying the latest design of Emma. In regards to pending transactions, the way these interact with your budget have not changed - in both designs of Emma, pending transactions were not counted towards your spending until they became non-pending. If you're instead referencing the Committed Spending feature that shows you upcoming subscriptions and counts them towards your budget before they're charged, this feature remains - you can find this under 'This Month' or 'This Period' on your Feed tab.
Missing some key features/capabilities
iPiddy
I moved to this from my previous personal finance tool that had gone EOL. I like the connection to your bank accounts and the automation it provides. UI is not overly intuitive, takes some time to work out where things are but once you work it out it’s fine. Some things I’d like to see added/addressed are 1) receipt photo cropping. 2) Renaming payees is buggy, doesn’t remember renaming when syncing from bank. 3) needs a search button for emoji lookups in category management. 3) doesn’t track mortgage interest or loan interest. 4) limited account types 5) can’t add notes to regular transactions 6) linking online accounts and offline accounts is hard to setup, could do with some AI to deal with that. 7) you can’t setup regular income deposits, only regular payments, this is a real pain and stupid. 8) no visibility of roadmap 9) no release notes. 10) Can’t add Merchant info, Can’t create a Merchant until you have traded with a Merchant. 11) Can’t add an item into a budget plan unless you have already traded with Merchant, e.g. annual service on a car, insurance payment, MOT, or any other annual payment. Dropping my rating to a 3star because the longer I use it the more I’m beginning to not like it, especially as it costs £9.99 per month.
Developer Response
Hi iPiddy,thanks a lot for your review.If you want to drop us a message in live chat, we can check 2). It would be great if we could take a look and fix this for you. :)
Bug fixes and performance improvements
Version 6.0.9
The developer, Emma Technologies LTD., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Used to Track You
The following data may be used to track you across apps and websites owned by other companies:
Identifiers
Usage Data
Diagnostics
Data Linked to You
The following data may be collected and linked to your identity:
Financial Info
Location
Contact Info
Contacts
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
Identifiers
Usage Data
Diagnostics
Privacy practices may vary based, for example, on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
Provider
Emma Technologies LTD.
Size
190.5 MB
Category
Finance
Compatibility
Requires iOS 11.0 or later.
iPhone Requires iOS 11.0 or later.
iPad Requires iPadOS 11.0 or later.
iPod touch Requires iOS 11.0 or later.
Mac Requires macOS 11.0 or later and a Mac with Apple M1 chip or later.