Lose It! – Calorie Counter

Name: Lose It! – Calorie Counter
Rating: 4.8 (770372 reviews)
Author: FitNow

Food Tracker for Weight Loss

Free · In‑App Purchases · Designed for iPad

770K Ratings
Age Rating

18+
In-App Controls
Chart

#44
Health & Fitness
Developer

FitNow
Language

EN
+ 7 More
Size

227.8
MB

Lose It! Is your personal calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app that helps you build healthy eating habits, stick to your diet program and reach your weight loss goals! Set your weight loss goal, get a personalized calorie budget, and track the food you eat, exercise, nutrients, macros, protein, carbs, and progress all in one place. We’re more than just a free calorie tracker. Complete your profile, and we’ll calculate a personalized daily calorie budget and weight loss schedule. Easily log and track your food, weight, activity, nutrition intake, macros, net calories, and intermittent fasting schedule—all in one place. Learn more about your nutrition needs, set achievable goals, manage your daily nutrition, and celebrate your progress with a personalized weight loss guide that helps you stay on track. SIMPLIFY YOUR WEIGHT LOSS JOURNEY Lose It! makes weight loss manageable using the proven principles of calorie counting, calorie deficit, diet tracking and nutrition awareness. Set your weight targets, log healthy meals, discover nutrient dense foods to eat, and track nutrients to build healthier eating habits. NEW—GLP-1 SUPPORT Log your medication, view estimated GLP-1 levels, and see how each phase may align with your hunger and eating habits—all alongside your nutrition, weight, and activity tracking. AI VOICE & PHOTO MEAL LOGGING Quickly and accurately log healthy meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and simplify your nutrition and weight loss journey! LOSE IT! FREE BASIC FEATURES • Calorie Tracking – Utilize the calorie counter to make it easy to track meals and exercise and chart the data, directly from your phone • Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits • Community Support – Add your friends and join support groups to stay motivated PREMIUM PLAN FEATURES • Photo Meal Logging – Log meals by taking a picture • AI Voice – Say “I had 2 eggs, toast with butter and jam” to log your meal • Barcode Scanner – Scan food barcodes or search our database of items and recipes • Advanced Tracking – Track macronutrients like protein, carbs, fat, sugar; as well as nutrition, vitamins, minerals, and other health goals and metrics, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more • Intermittent Fasting - Set your fasting plan and track your fasts where you track your food • Meal Planning & Targets – meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake. • Weight Loss Diet Plans – Identify what meals, fruits, lean meats, grains, and recipes are hindering or helping your weight loss progress. • Fitness App Syncs – connect fitness trackers, workout apps, and devices like Fitbit, Misfit, Garmin, Withings scales, Google Fit, Healthkit, and more to maximize your weight loss, gain or maintenance goals Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more. Lose It! has helped over 57 million users lose more than 150 million pounds. With a global food database of 56+ million items and recipes, tracking what you eat is simple and accurate. Choose from over 25 health goals and start seeing results in just three days of consistent tracking. The Premium subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the subscription period ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase. -- Full terms: http://loseit.com/terms

Ratings & Reviews

4.8

out of 5

770K Ratings

Editors’ Choice

An invaluable tool for reaching your weight-loss goals, Lose It! tracks your meals, exercise, and nutrition. Documenting food is effortless with its built-in barcode scanner, searchable list of common grocery items, and database of popular restaurant meals’ nutritional facts. Plus, when you need some extra motivation, the app’s social features make it easy to find inspiration from friends and cheer each other on.

Editors’ Choice

An invaluable tool for reaching your weight-loss goals, Lose It! tracks your meals, exercise, and nutrition. Documenting food is effortless with its built-in barcode scanner, searchable list of common grocery items, and database of popular restaurant meals’ nutritional facts. Plus, when you need some extra motivation, the app’s social features make it easy to find inspiration from friends and cheer each other on.
By far the greatest app ive used for weight loss
08/17/2021
Brandyn Rodrigues
there are SOOO many things to love about this app. i cant even list them all. to go along with the title, this is even one of the best apps i have ever used in my life! all you need to do is record all of your current stats, and then you can immediately jump on from there. there is a variety of different plans to chose from. i chose the one in the middle, mainly because i am not in a huge rush to reach my goal weight. this plan estimates that you should lose about 1.5 pounds a week (which is actually a lot). im already a week in and ive lost almost 2 pounds!!! this is not the only amazing feature, though. when it comes to tracking your meals, you can chose from a large variety of user-generated (unverified) and verified foods and drinks. you can also create your own recipes and meals! you can even track your workouts, in which you can select how long you were active and which category you were active in. just when you thought this app couldnt get any better, there is a social tab!! in this tab, you can see how other people that use the app are doing. this can really motivate you, trust me!! you can see posts from real people, talking about how they are managing their weight loss so far! it is really helpful to know that there are people out there that had the same thoughts as me and are succeeding! long story short, i would give this app more than 5 stars if i could! also, if youre reading this, have a good day ❤️-brandyn rodrigues/brwndyn 🤍
By far the greatest app ive used for weight loss
08/17/2021
Brandyn Rodrigues

there are SOOO many things to love about this app. i cant even list them all. to go along with the title, this is even one of the best apps i have ever used in my life! all you need to do is record all of your current stats, and then you can immediately jump on from there. there is a variety of different plans to chose from. i chose the one in the middle, mainly because i am not in a huge rush to reach my goal weight. this plan estimates that you should lose about 1.5 pounds a week (which is actually a lot). im already a week in and ive lost almost 2 pounds!!! this is not the only amazing feature, though. when it comes to tracking your meals, you can chose from a large variety of user-generated (unverified) and verified foods and drinks. you can also create your own recipes and meals! you can even track your workouts, in which you can select how long you were active and which category you were active in. just when you thought this app couldnt get any better, there is a social tab!! in this tab, you can see how other people that use the app are doing. this can really motivate you, trust me!! you can see posts from real people, talking about how they are managing their weight loss so far! it is really helpful to know that there are people out there that had the same thoughts as me and are succeeding! long story short, i would give this app more than 5 stars if i could! also, if youre reading this, have a good day ❤️-brandyn rodrigues/brwndyn 🤍
Fantastic app, and great support!
12/07/2022
Sockmunki
First, I will say that this app is really wonderful. I started using it about 10 years ago and it helped me lose about 40 pounds in the first year. It just made me very conscious of what I ate, in part with just keeping track of it by entering it, and in part, it was helping me understand where all the calories came from. It was actually very easy to lose the weight by knowing what piled on calories, and what I could fill up on without worrying. I got to my goal, and I have kept at that stable weight for the past nine years and I think it’s great. And my eating is much healthier in addition to being at a good weight. The second thing is that the technical support is great. The app was very easy to use, but over the last few months, it became very sluggish and frustrating. I didn’t think to actually reach out to customer support but instead I wrote a review with only two stars instead of 5 that I’d previously rated it, complaining about it. Well, technical support reached out to me and asked for some information, and then they just made a suggestion - that I make sure all my data was backed up online, which it was without doing anything, and then delete and reinstall the app. I did that, and it completely fixed the problem. I don’t think I’ve ever had an app technical service person reach out to me proactively from a review, start a dialogue, and then give me a solution to fix the problem. Kudos to you guys!

Developer Response
Sorry to hear of the trouble! Please send us an email via reviews@loseit.zendesk.com so we can look into what’s going on here. The more detail you can provide about what exactly you are experiencing (including screenshots if that helps demonstrate the problem), the quicker we'll be able to troubleshoot!
Fantastic app, and great support!
12/07/2022
Sockmunki

First, I will say that this app is really wonderful. I started using it about 10 years ago and it helped me lose about 40 pounds in the first year. It just made me very conscious of what I ate, in part with just keeping track of it by entering it, and in part, it was helping me understand where all the calories came from. It was actually very easy to lose the weight by knowing what piled on calories, and what I could fill up on without worrying. I got to my goal, and I have kept at that stable weight for the past nine years and I think it’s great. And my eating is much healthier in addition to being at a good weight. The second thing is that the technical support is great. The app was very easy to use, but over the last few months, it became very sluggish and frustrating. I didn’t think to actually reach out to customer support but instead I wrote a review with only two stars instead of 5 that I’d previously rated it, complaining about it. Well, technical support reached out to me and asked for some information, and then they just made a suggestion - that I make sure all my data was backed up online, which it was without doing anything, and then delete and reinstall the app. I did that, and it completely fixed the problem. I don’t think I’ve ever had an app technical service person reach out to me proactively from a review, start a dialogue, and then give me a solution to fix the problem. Kudos to you guys!
Developer Response 11/23/2022
Sorry to hear of the trouble! Please send us an email via reviews@loseit.zendesk.com so we can look into what’s going on here. The more detail you can provide about what exactly you are experiencing (including screenshots if that helps demonstrate the problem), the quicker we'll be able to troubleshoot!
It’s the one that works for me!
02/04/2023
Mochamoo2
Weight loss is a personal journey. Everyone does it for their own reasons. Whenever I get to a point where I don’t like the way I fit into clothes or the way I look in the mirror, I know I can go to LoseIt!, start tracking, and achieve my goals. Every time I use this app I end up eating less and I’m way more conscious of my food choices, which end up being much healthier. Even my skeptical trainer says the app is good. I paid for the premium this time around so I can track my protein and cholesterol/saturated fat. My only wish is that I could track grams of calcium in food since I have osteoporosis. My only criticism is that sometimes the portions aren’t correct even when scanned(bag of Trader Joe’s beef jerky is not 90 cal, it’s 360cal), and it’s much better to weigh or measure your food and use that number as portion size than the number of something in a serving (13 shrimp weigh more than the serving size in grams - 10 shrimp was the actual number corresponding to the 85 grams for the serving). It’s important to compare the portion size to the actual size (that corresponds to the calories listed in the serving on package and LoseIt!), and be honest with yourself about portion size if you want this to work. This is true in all weight loss apps. Overall, I love this app and the data provided gives me exactly what i need to keep motivated. I am sure that LoseIt! will be with me for a long time!
It’s the one that works for me!
02/04/2023
Mochamoo2

Weight loss is a personal journey. Everyone does it for their own reasons. Whenever I get to a point where I don’t like the way I fit into clothes or the way I look in the mirror, I know I can go to LoseIt!, start tracking, and achieve my goals. Every time I use this app I end up eating less and I’m way more conscious of my food choices, which end up being much healthier. Even my skeptical trainer says the app is good. I paid for the premium this time around so I can track my protein and cholesterol/saturated fat. My only wish is that I could track grams of calcium in food since I have osteoporosis. My only criticism is that sometimes the portions aren’t correct even when scanned(bag of Trader Joe’s beef jerky is not 90 cal, it’s 360cal), and it’s much better to weigh or measure your food and use that number as portion size than the number of something in a serving (13 shrimp weigh more than the serving size in grams - 10 shrimp was the actual number corresponding to the 85 grams for the serving). It’s important to compare the portion size to the actual size (that corresponds to the calories listed in the serving on package and LoseIt!), and be honest with yourself about portion size if you want this to work. This is true in all weight loss apps. Overall, I love this app and the data provided gives me exactly what i need to keep motivated. I am sure that LoseIt! will be with me for a long time!

Lose It! is the #1 app for improving your health and reaching your goals. Food Tracking Made Easy Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy. A Completely Personalized Program Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive. And So Much More Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard! With over 50 million users worldwide, we're helping people reach a healthy weight every day. Not a ton to see here, folks! Just squashing some bugs and keeping things neat and tidy for ya.

Version 18.4.400 2d ago

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:
- Contact Info
- Identifiers
- Usage Data
Data Linked to You

The following data may be collected and linked to your identity:
- Health & Fitness
- Contact Info
- User Content
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- Usage Data
- Sensitive Info
- Diagnostics

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Accessibility

Information

Seller: FitNow, Inc.
Size: 227.8 MB
Category: Health & Fitness
Compatibility: Requires iOS 18.0 or later.

iPhone
Requires iOS 18.0 or later.

iPad
Requires iPadOS 18.0 or later.

Mac
Requires macOS 15.0 or later and a Mac with Apple M1 chip or later.

Apple Vision
Requires visionOS 2.0 or later.

Apple Watch
Requires watchOS 8.7 or later.
Languages: English and 7 more

English, French, German, Japanese, Korean, Portuguese, Simplified Chinese, Spanish
Age Rating: 18+

18+

This app has an age rating of 18+ with content restrictions.

Some content may be rated higher, and may therefore be restricted and managed by the developer through in-app controls.
Learn More

In-App Controls
Age Assurance

Contains
Advertising
Messaging and Chat
User-Generated Content
Health or Wellness Topics
In-App Purchases: Yes

Lose It! Premium Features $39.99

Lose It! Premium $19.99

Lose It! Premium $29.99

Lose It! Premium $39.99

Lose It! Premium $11.99

Lose It! Premium $9.99

Lose It! Premium Lifetime $59.99

Lose It! Premium $79.99

Lose It! Premium $23.99

Lose It! Premium Lifetime $49.99

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