BIGGBY 4+

The holiday drinks have already been launched for the season and yet it is not in the featured items menu on the app. It still shows pumpkin spice. There are a few of the holiday drinks in the lattes menu, but not all so I have to resort to the website when ordering the holiday drinks. The food menu should also be on the app. Also, there should be more descriptions on the drinks like how many ounces for each size and the number of espresso shots in each size. While Biggby’s has been earning more of my business lately because of their deals, coupons and larger variety of flavors, I will say that Starbucks app is higher tech, much more informative, easy to use and their mobile order feature is hands down still one of their best advantages of using their app.

This app is in dire need of a modern update. The app isn’t even programmed to fit a larger screen.... Comparing it to the Starbucks app (which is probably the biggest competitor), youd think Biggby was inferior (which it isn’t).
Aside from the dated graphic design, the app is hard to navigate, its busy, parts of it are in low resolution or unaligned due to the screen formatting issues, and you can’t add funds to your card from the app itself. You have to do this from a browser, and that website for rewards itself looks like it was from 2010 (still has the og Instagram logo.)
What this really needs is a massive update to its design that streamlines the app. In terms of marketing, the app doesn’t really entice me to want to go to their stores, so I think an updated app would allow for a push to newer/younger consumers. Integration with Apple Pay and Apple Wallet would also help, because if you had the biggby card in your wallet it would be so much easier to pay (plus it would notify when close to a biggby so more business). An e-tipping function would also be great since a lot of your stores don’t allow tips on credit cards.
Finally, making the order ahead directly from your app and pick up in store. A lot of other coffee places/restaurants have had this ability in their apps for a while, so take some tips from those.
Could be so much better!!!!

I would love to be able to used my stored digital card balance when ordering on the app, but I’m told (and can see) that it’s not an option. If ordering on the app, the only payment option is to enter a credit card number. I cannot select my already saved digital card. That means I cannot use the app if I want to pay using my digital card. Users cannot scan physical coupons, received in the mail, to use if placing an order on the app, yet the app also doesn’t have any discounts listed. Therefore, if a user wants to use the BOGO or discount coupons, they cannot use the app. When ordering on the app, Biggby still requires the barista to scan my rewards card. If that card is linked to me on the app, and I’m using the app, why can’t it just register that it’s me? Why the additional step? Also, every time I order from the app, it asks me who is picking up the order. There’s a box to then save this info. If I want someone else to pick up my order, I must enter new info and check if I wanted that saved instead. It will only save one user and requires me to change the info every time. Let me save two pick-up people - or just use the name associated with the account. The person picking up can just say my name at pick up like they do at every other coffee place and restaurant where orders are picked up.