Invest for your future with Dodl
AJ Bell Dodl is a low-cost, little-effort investing app. Whatever your goal, Dodl can help you get there – with an investment ISA, investment lifetime ISA, pension, or general investment account.
Invest the easy way
We’re called Dodl because that’s what we make investing. Simply pick from a straightforward range of stocks and shares, funds and themes. It’s investing, not fast-paced trading – with none of the complexity of forex (foreign exchange) platforms.
Simple – sign up and start investing in under 5 minutes
Jargon-free – simple info about investing, shares and the market
Low cost – just 0.15% account charge a year (min. £1 per month. Your chosen investments may have their own charges)
Invest with confidence
Dodl is part of AJ Bell, one of the UK’s largest investment platforms, trusted by over 720,000 people.
AJ Bell is authorised and regulated by the Financial Conduct Authority (FCA).
The Financial Services Compensation Scheme (FSCS) covers your cash and eligible investments up to £125,000.
Need help? Team Dodl are just a message away in app.
Invest your way
With Dodl, you’re in the driving seat. We don’t give advice – just clear info, so you can invest in the market with confidence.
Open your account(s)
> Investment ISA
Want to get your money growing – and your hands on it when you need? Invest up to £20,000 a year, tax-free, and earn interest on uninvested cash.
> Investment Lifetime ISA
Saving for your first home or retirement? Earn a 25% government bonus – up to £1,000 a year – and interest on your cash until you invest it.
> Pension
Get your retirement pot working your way. Take control of your retirement with a simple, low-cost pension. Earn tax relief on what you pay in, all while keeping your costs nice and low.
> General Investment Account
Invest without limits. Put as much as you like into Dodl’s shares, funds and themes, and withdraw it when you want.
Tax rules for ISAs, lifetime ISAs and pensions apply.
Transfer an account
Already investing elsewhere? It’s easy to move your investment ISA, lifetime ISA or pension to Dodl.
A straightforward range of investments
> AJ Bell funds
No-hassle ready-made portfolios, built and managed by our experts.
> Themed investments
Invest in what you believe in, from industries to countries to responsible investing.
> Shares
Pick a stock, and own a slice of some of the biggest names in UK and US markets.
Some investments have additional charges, separate from Dodl’s account fee.
Learn as you invest
New to investing? Build your confidence with simple guides and articles about investing, markets and shares. Just tap the ‘Learn’ tab.
Get started in 3 steps
1. Sign up – free and quick
2. Open an account & add cash – start from £25 per month, or transfer an account
3. Start investing – choose from funds, themes or shares
Download Dodl. Start investing for low cost and little effort, today.
Just remember: investing involves risk and reward, and you could lose money as well as make it.
Dodl is part of AJ Bell. AJ Bell Management Limited (company number 03948391), AJ Bell Securities Limited (company number 02723420) and AJ Bell Asset Management Limited (company number 09742568) are authorised and regulated by the Financial Conduct Authority.
Overall the options available for the funds and as an app on the design level I have no complaints. However as other reviews have mentioned it’s 0.15% fee is amazingly cheap it’s not as plain as it’s seems. You have on top of this a £1 per month fee so for a lot of users who may be thinking of doing 25-£50 a month for example it works out fairly expensive percentage wise vs more financially well off and savvy main platform users and members that save up and only deposit £4000k once a year. If your one of the smaller fish depositing smaller sums look for lower percentage platforms with low or no dealing fees.
Developer Response
Thank you for the review and for the feedback! I'll pass it on to the team. Our charge is 0.15% of your investment value (£1 per month minimum per account), and the £1 isn't an extra charge on top of it, although if 0.15% of your investments comes to less than £1 then the minimum charge will be applied 🙂. If you need anything please just let us know in the app or get in touch over at hello@dodl.co.uk Rob
Really Poor Investment App. Avoid if Possible!
Gyjbribsw
I have transferred my Cash LISA into a Stocks & Shares LISA as I have been using a Stocks & Shares ISA with success (I use common & popular ETFs). I use Trading 212 which has plenty of options & tools to use to make investment decisions. I expected to have plenty of options for investment as I have heard good things about AJ Bell however there is an extremely poor choice of options with performance data so poor that it might as well not be there as it barely provides any detail.I have noticed that the app is not able to add up my investments properly & give the correct investment change percentage. This is very concerning as that is something that is very basic.They clearly state that there will be reminders for the charges on the account however, I have not received any & have chased up about it yet I still don’t receive the reminders.The only good thing I can say about this platform is it has low fees, otherwise please avoid using Dodl!
Developer Response
Hi there, thank you for sharing your feedback, our team are always working to improve the app experience. If you have any specific questions, please let the team know at hello@dodl.co.uk
App has a lot of potential
Fluerccc
Really like what the app does. It’s easy to choose what to invest and they give you plenty of choices to pick from that align with your risk appetite. You can also quite easily see how your money is doing over time.Now the not so good, as a UX Designer this app is quite difficult to get your head around. You don’t always know how to invest monthly. Took me ages to get used to it and to be honest, I’m still not. When the money will be reinvested is not clear and how you go about it isn’t clear either. You expect to put them one in and it’s done on your behalf. But if you don’t actively do it, then it just sits in your pot. I think for one-off this makes sense, but monthly you’d expect it’s done automatically for you. Almost like a direct debit for your investment choice.
Overall good platform, however…
TNorthy67
Overall it is a good platform with competitive rates and a good app however, my main frustration is that the fees are charged through cash sitting in your account. This is particularly frustrating when using a ISA/LISA as you have to waste a portion of your ISA allowance to pay for fees. Why can’t we pay via direct debit or debit cards like every other platform? I would also like to see more fund varieties as there seems to be very little choice for funds compared to other platforms like HL.
We've rung in a new look for AJ Bell Dodl! Same great service, fresh new feel. Though things may look a little different, rest assured it's still us – everything you know and trust has stayed exactly the same.
Version 2.0.36
The developer, AJ Bell, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Used to Track You
The following data may be used to track you across apps and websites owned by other companies:
Usage Data
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
Usage Data
Diagnostics
Privacy practices may vary based, for example, on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
