Today

5 YouTube Tips and Tricks

How to get the most out of the streaming app on iPhone.

Videos, Music and Live Streams

TRY SOMETHING NEW

5 TikTok Effects We Love

Transform your posts (and yourself) with these super-fun filters.

TikTok - Videos, Shop & LIVE

Watch, discover and stream!

The Biggest Apps and Games

OUR FAVORITES

Essential iPhone Games

NOW TRENDING

Popular iPhone Apps

Today’s In-App Events

Solve Halloween Hijinks in Hogwarts Mystery

Dark Arts Month returns with all-new tales.

Harry Potter: Hogwarts Mystery

A Wizarding World Adventure!

Watch Outlander: Blood of My Blood

The perilous love stories continue on Starz.

Bold Originals & Hit Movies

Evade the Undead in Zombie Escape

Scramble for your Bitmoji’s survival in Snapchat’s new multiplayer game.

Share the moment!

WHAT WE’RE PLAYING

Show School Spirit in College Football Mobile

The road to the National Championship starts here.

EA College Football Mobile 27

CFB Team Sports Action Game

Hot This Week

Catch what’s trending on the App Store

Bundle Apple TV and Peacock

Save over 30% on a monthly subscription.

Originals, Sports & More

Stirrup Some Fun With Barbie

Move to the mesa for a galloping good time.

Barbie™ Horse Ride & Rescue

Pony Care & Fashion Adventure

Indie Games We Love

Small developers, big fun

HIGH-SCORE CHALLENGE

Top Our Score in Tilt ’n’ Tumble

Can you bounce the ball longer than we did? Good luck!

Tilt 'n' Tumble

Paddle Like a Hero

You’ll Never See It Coming

Dodge hilarious traps to escape sinister dungeons.

Level Devil - NOT A Troll Game

Just a nice, normal game

Guide beautiful bugs through clever puzzles.

Tiny puzzles. Big brain fun!

Can You Decipher a Secret Language?

Try to unravel the linguistic mysteries of Chants of Sennaar.

Chants of Sennaar

Decode. Learn. Connect.

App Store Editors’ Favorites

We try every app and game we recommend

GAME
OF THE
DAY

Crack bizarre cases in a delightfully dark puzzler.

The Rise of the Golden Idol

Detective Mystery Puzzle Story

See nutrition details at a glance.

Foodllama AI calorie tracker

Food tracking & nutrition app

Featured

INDIE GAMES WEEK

Let Your Fists Fly in Sifu

A super-stylish brawler hits iPhone and iPad.

Is one life enough?

Be first to the checkered flag in intense bite‑size races.

The ultimate retro racing game

Make a New Pen Pal

Slowly connects you with others around the world.

Slowly: Make Global Friends

Penpals & Language Exchange

INCREDIBLE INDIE

Defend Your Precious Dome

Unleash fury and unearth treasure in this tower-defense marvel.

Dig - Defend - Develop!