Today

5 Tips for Procreate

Get more out of the digital art studio.

Sketch. Paint. Create.

Train and Battle in Pokémon Champions

Hundreds of Pokémon, one worldwide arena.

Pokémon Champions

Pokémon Battles for Everyone!

The Biggest Apps and Games

OUR FAVORITES

Essential iPhone Games

NOW TRENDING

Popular iPhone Apps

Hot This Week

Catch what’s trending on the App Store

See LinkedIn’s Top 50 Startups

Discover who’s shaping the future of work in this annual ranking.

LinkedIn: Community & Network

Find Jobs, Insights and News

Bundle Apple TV and Peacock

Save over 30% on a monthly subscription.

Originals, Sports & More

STREAMING GUIDE

The Best Scares on Shudder

You’ll want to keep the lights on for these films.

Shudder: Horror & Thrillers

Watch Movies and Series

Watch Instagram Videos on Apple TV

Stories and Reels come to the big screen.

Videos, creators & friends

Get Spooky This Halloween

Creep it real with these apps and games

Solve Halloween Hijinks in Hogwarts Mystery

Dark Arts Month returns with all-new tales.

Harry Potter: Hogwarts Mystery

A Wizarding World Adventure!

Map Out Your Best Halloween Yet

Find the sweet spots in your neighborhood with Nextdoor’s Treat Map.

Nextdoor: Neighborhood Network

Local Alerts, News, Favorites

Stream Crystal Lake on Peacock

The Friday the 13th franchise returns in a terrifying TV series.

Peacock TV: Stream TV & Movies

Hit TV shows, movies & sports

Play Roblox’s Epic Monster Mashup

Join forces against ghouls from 99 Nights, Doors, and more.

Play Millions of Games

Indie Games We Love

Small developers, big fun

Patrol a surreal version of the late-’90s internet.

Hypnospace Outlaw

A 1999 internet simulator

Forge the ultimate starship—then fight to survive.

Nova Drift Lite

Ship-crafting arcade combat

Chew Up the Road

Anything goes in this globe‑trotting rally race.

Gumball 3000: World Tour Race

Super car traffic racing game

Life Is a Highway

Hit the open road in radical races.

Highway Racer Pro

Realistic traffic racing game

App Store Editors’ Favorites

We try every app and game we recommend

GAME
OF THE
DAY

How do you beat deadly bloodsuckers? Become one!

Vampire's Fall 2 RPG

Classic Turn-Based Open World

Calendars and tasks on a satisfying timeline.

Structured: Daily Planner Todo

Visual Calendar & Organizer

Today’s In-App Events

See Clash Royale’s Shocking New Troops

It’s time to give your army a jolt.

PvP Battle in Card Tower Duel

Watch the NFL All Season Long

How to stream every game.

Your Home For Football

Feed the Beasts in Good Pizza, Great Pizza

And serve up a Halloween feast.

Good Pizza, Great Pizza

Pizza Business Simulator

Watch the World Series on FOX One

The Rays face the Brewers in the Fall Classic.

FOX One: Live News, Sports, TV

Watch NFL, MLB and CFB

Featured

Don’t Forget to Breathe

This terrifying supernatural trek will get your heart racing.

Forgotten Memories: Remastered

Remastered Edition

Find Your Next Great Read

Get book recommendations based on your reading DNA.

Must Read – The Book Tracker

Reading Log & Bookshelf

Can You Escape the Station?

Spot the difference—or stay trapped forever.

Put Your Health Data to Work

Get real-life guidance based on your body’s signals.

Bevel: AI Health Coach

Exercise, Sleep & Nutrition