Today

Grow Your Own World

Nurture nature in the upcoming Petit Planet.

A Cozy Galactic Life Sim

Everyday Enigmas

Get a daily dose of snack-size puzzling.

Puzzmo: Solve. Smile. Share.

Your new daily puzzle crush

The Biggest Apps and Games

OUR FAVORITES

Essential iPhone Games

NOW TRENDING

Popular iPhone Apps

Today’s In-App Events

Double the Fun in Pokémon TCG Pocket

Tear into the Dual Fusion expansion.

Pokémon TCG Pocket

Enjoy Pokémon cards on mobile!

Throw a Halloween Party in Adventure Bay

Tricks, treats, and tail-wagging adventures.

PAW Patrol Rescue World

Preschool Toddler Kids Game

A Journal for Every Journey

Our favorite apps for relieving stress and practicing gratitude

FROM THE EDITORS

Journal Your Way

Apps to help your daily reflection.

Stay Centered With Help From the Stoics

Philosophy meets mindfulness in this enduring journal.

stoic. journal & mental health

AI journaling, Gratitude diary

Indie Games We Love

Small developers, big fun

Take a Road Trip in Caravan SandWitch

Puzzles, mystery, and soothing sci‑fi scenery await in this van‑tastic indie.

Caravan SandWitch

An open-world adventure

Head for the Hills

The plot thickens in this puzzle-packed mystery.

Aurora Hills: Chapter 2

Point and click escape mystery

WHAT WE’RE PLAYING

Save the Farm in Slime Rancher

This indie adventure oozes with charm.

Adventure on a far away planet

INCREDIBLE INDIE

Let Your Fists Fly in Sifu

A super-stylish brawler hits iPhone and iPad.

Is one life enough?

App Store Editors’ Favorites

We try every app and game we recommend

GAME
OF THE
DAY

Rule your way in this regal Elder Scrolls spin-off.

The Elder Scrolls: Castles

BUILD YOUR DYNASTY

Plan and schedule social media posts with Buffer.

Buffer: Plan & Schedule Posts

Social Media Content Planner

Today’s Highlights

TRY SOMETHING NEW

5 TikTok Effects We Love

Transform your posts (and yourself) with these super-fun filters.

TikTok - Videos, Shop & LIVE

Watch, discover and stream!

Watch Minions & Monsters on Peacock

Despicable Me’s mascots run amok in Tinseltown.

Peacock TV: Stream TV & Movies

Hit TV shows, movies & sports

5 YouTube Tips and Tricks

How to get the most out of the streaming app on iPhone.

Videos, Music and Live Streams

Get Spooked in Candy Crush Saga

Take part in a terrifying tournament.

Candy Crush Saga

Your Relaxing Puzzle Escape!

Defend Your Base!

In these tower-defense games

What’s the Rush?

Break the enemy’s defenses while building up yours.

Kingdom Rush Battles: TD Game

Multiplayer PvP Tower Defense

WHAT WE’RE PLAYING

Defend the Realm in Kingdom Rush 6

It’s time-traveling tower defense!

Kingdom Rush 6: Genesis TD

Epic fantasy Tower Defense

Hot This Week

Catch what’s trending on the App Store

Watch Instagram Videos on Apple TV

Stories and Reels come to the big screen.

Videos, creators & friends

WHAT WE’RE PLAYING

Get your kicks with these sweet soccer games.

Get Spooky This Halloween

Creep it real with these apps and games

STREAMING GUIDE

The Best Scares on Shudder

You’ll want to keep the lights on for these films.

Shudder: Horror & Thrillers

Watch Movies and Series

Trick-or-Treat With Bluey and Friends

Halloween fun haunts the Heeler house.

Bluey: Let's Play!

Fun Kids Game for Boys & Girls

Unlock Frightful Avatar Suits in Duolingo

Hit daily lesson goals to piece together hauntingly good rewards.

Duolingo: Learn Languages

Spanish, French, Chess & Math

Stream Crystal Lake on Peacock

The Friday the 13th franchise returns in a terrifying TV series.

Peacock TV: Stream TV & Movies

Hit TV shows, movies & sports

Featured

Learn a New Language Through Literature

Eppika’s adapted books are a lot more fun than vocab drills.

Eppika: Read & Learn Languages

Spanish, German, French & More

The sky’s the limit in this mountain-biking bonanza.

Bike Unchained 3

MTB Downhill - Racing

Reinvent Your Wardrobe

Layered turns what you own into looks you’ll love.

AI Outfit Maker: Layered

Daily Looks from Your Closet

Can You Outwit This Creep?

Crack the secrets of the scariest house on the block.

Stealth Horror w Adaptive AI