Welcome to NOW - the home of brilliant entertainment. Watch the latest blockbusters, award-winning shows and biggest live sports – all without a contract.

The choice is yours. Head to our website and join in with a NOW Membership and stream at home, on the go and even offline on your iPhone or iPad.

No matter where you are in the UK, all you need is a Wi-Fi or mobile data connection to start streaming NOW.


The NOW app requires minimum iOS 11 and is available on: iPhone 5s or newer, iPod Touch 6th generation or newer, iPad 5th generation or newer, iPad Air, iPad Air 2, iPad mini 2 or newer, iPad Pro (1st generation) or newer. You’ll need an active NOW Membership to use the app. Head to the NOW website to become a member or start a free Entertainment, Cinema, hayu or Kids trial.

Terms and Conditions

NOW: 18+. UK members only. Every Cinema, Entertainment, hayu, Kids and Sports Membership renews until cancelled. For further terms, see website. Content streamed via broadband/mobile data (charges may apply) can only be downloaded via Wi-Fi. Use of the Add to Calendar feature requires Calendar permission.

Succession © 2021 HBO. All Rights Reserved
Young Rock © 2021 Universal Television LLC. ALL RIGHTS RESERVED.
Billions © 2021 Showtime All Rights Reserved
Judas & The Black Messiah © 2020 WBEI. All Rights Reserved.
Controlling Britney Spears © 2021 New York Times Company.
White Lotus © 2021 HBO. All Rights Reserved.

What’s New

Version 22.0.0

Enjoy brilliant entertainment even faster. Join any NOW Membership using your Apple ID and instantly stream award-winning dramas, the latest blockbusters and the biggest live events from Sky Sports. Plus, discover our brand new collection screens to find more entertainment you’ll love.

Ratings and Reviews

4.5 out of 5
33.6K Ratings

33.6K Ratings

The mck ,

App quite good but awkward to use on 3/4G mobile

NOW tv app is great if you have a good WiFi signal but the only way I can see sport on app at the moment is on an old 3G sim tablet as my landline & therefore broadband is not working. Adding a pass then activating it to watch sport means 2 sign ins on Internet then on the device NOW tv app. It really quickly uses up data if you are PAYG. Video not clear using mobile "Hot Spot" pairing (but continuity of streaming & audio are good though). I can use my mobile data allowance on smartphone monthly subscription to get better quality video on WiFi hot spot. Cannot cast to tv from a mobile device either. They have it all tied up to make it a big hassle. Could always pay for satellite tv with sports added on top of base payment but I only watch 1 sport/channel no cinema or entertainment or kids channels!

oobiedoopscoobiedoobiebanoobie ,

It works, it’s fine

I am very happy with the content available on NowTV, which is why I signed up in the first place. The design for the app is not the most user friendly for several reasons. The fast forward/rewind function on the TV is not easy to use, you have to choose a speed at which to fast forward and it’s hard to know if you’re in the right place. It would be so much easier if you could select where you are and move it backwards and forwards with a preview screen instead of guessing. I have never been able to get NowTV to cast to my TV, despite being able to on all other streaming services. On the iPhone app, the downloads aren’t just readily available on your home screen, which they should be. When you are downloading episodes, they don’t continue to download unless the app is open. So you have to sit there and watch them download, and make sure your phone doesn’t lock halfway through. When you go to downloads, they appear in a random order, they should be sorted chronologically instead of just randomly jumbled up. When you want to download new episodes, there should be a “more episodes” option underneath your downloaded episodes, like there is on netflix. Instead you have to manually search for the tv show and find the correct place. When you’re dealing with something which has 19 seasons, stuff like this starts to get really irritating. Like I said, it’s fine, it works, but the app is not very well designed.

TartanOwl ,

Awful app, service and quality.

Why on earth, when the app is connected to a Chromecast, did they think it was a good idea to disable the rewind function (eg click to rewind/fast forward 10s) and leave you with the tiniest scrub bar that doesn’t even show you what time you’ve actually scrubbed to? So when using an iPhone, you have to just guess when to let go of the scrub bar when your are rewinding/fast forwarding, meaning that you end up minutes away from where you wanted to be as opposed to seconds! Also, why is the Chromecast considered its own device? The device system in NowTv is already hellish with its “wait a month before you can change your devices” policy which is immensely silly, but with having the Chromecasts as a device you lose multiple valuable slots for usable devices. I have multiple Chromecasts which means I can’t watch NowTv on my devices, but I can cast from them... It’s mind boggling daft. Then there’s streaming quality, endless drop offs in quality resulting in some of the worst streaming experiences I’ve ever had. I use essentially all of the major streaming services, and none of them come close to the issues I have had with NowTv. Now they also want to charge you to have 1080HD?! I understand that this may sound like first world issues but this is 2021 not 2005. They’re Windows App is equally awful. If it wasn’t for the quality of their content I wouldn’t still be a member... It’s about the only thing they do well.

App Privacy

The developer, Sky UK Limited, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Identifiers
  • Usage Data

Data Linked to You

The following data may be collected and linked to your identity:

  • Contact Info
  • Browsing History
  • Identifiers

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Location
  • Search History
  • Usage Data
  • Diagnostics

Privacy practices may vary based on, for example, the features you use or your age. Learn More


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

Featured In

More By This Developer

You Might Also Like