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TRY SOMETHING NEW

5 TikTok Effects We Love

Transform your posts (and yourself) with these super-fun filters.

TikTok - Videos, Shop & LIVE

Watch, discover and stream!

Train and Battle in Pokémon Champions

Hundreds of Pokémon, one worldwide arena.

Pokémon Champions

Pokémon Battles for Everyone!

The Biggest Apps and Games

OUR FAVORITES

Essential iPhone Games

NOW TRENDING

Popular iPhone Apps

Get Spooky This Halloween

Creep it real with these apps and games

Face a Zombie Outbreak in Township

Can you find a cure?

From Farming Town to Big City

Stream Carrie on Prime Video

Stephen King’s horror classic goes back to school.

Amazon Prime Video

Originals, movies, TV, sports

Today’s In-App Events

Explore a Haunted House in Pok Pok

See what’s brewing in the digital playroom.

Pok Pok | Montessori Preschool

Toddler Learning Games 2-8+

Try Gemini’s Latest Agentic Model

Automate tasks and build mini-apps for any occasion.

Your AI assistant from Google

See Clash Royale’s Shocking New Troops

It’s time to give your army a jolt.

PvP Battle in Card Tower Duel

Throw a Halloween Party in Adventure Bay

Tricks, treats, and tail-wagging adventures.

PAW Patrol Rescue World

Preschool Toddler Kids Game

Indie Games We Love

Small developers, big fun

Flip cards to grow your fortune and escape a jerky jester.

This Aint Even Poker, Ya Joker

They’re Coming for Your Castle!

Bring cards to life in strategic battles.

Cards and Castles Ultimate

Let the good times roll in these colorful logic puzzles.

Factory Balls Go!

Step Up to the Plate

In these parks, high‑stakes management meets low‑res charm.

Bitball Baseball

Baseball Franchise Game

App Store Editors’ Favorites

We try every app and game we recommend

GAME
OF THE
DAY

Drive fast and blast ghouls to survive these wastelands.

Earn to Die Rogue

Drive cars and smash zombies!

Guitar Wiz takes the friction out of learning the fretboard.

Guitar Wiz - Tuner & Chords

Learn, Tune, Practice & Play

Hot This Week

Catch what’s trending on the App Store

Watch the NFL All Season Long

How to stream every game.

Your Home For Football

APP STORE EXCLUSIVE

Take a Tour of Gabby’s Dollhouse

Ready for a magical dollhouse delivery?

Gabbys Dollhouse: Cat Games

Kids play with kitty friends!

Watch Instagram Videos on Apple TV

Stories and Reels come to the big screen.

Videos, creators & friends

WHAT WE’RE PLAYING

Go Deep With Dave the Diver

Explore the sea—and make tasty dishes—in this nautical adventure.

Dive by Day, Serve by Night!

Featured

Grow Some Fangs

How do you beat deadly bloodsuckers? Become one!

Vampire's Fall 2 RPG

Classic Turn-Based Open World

Visually Structure Your Day

Calendars and tasks on a satisfying timeline.

Structured: Daily Planner Todo

Visual Calendar & Organizer

Don’t Forget to Breathe

This terrifying supernatural trek will get your heart racing.

Forgotten Memories: Remastered

Remastered Edition

Find Your Next Great Read

Get book recommendations based on your reading DNA.

Must Read – The Book Tracker

Reading Log & Bookshelf